The external environment: Social
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- Technological
- Demographics: "
- The main stockholders
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The external environment: Social: The trends nowadays are to have a healthy lifestyle, people want healthy and gluten-free food and do not have the time to prepare it because of the busy life they have so, they went to fast food restaurants instead of cooking healthy food. Also, the Protein Evolution is the most trending in the food industry more than 57% of consumers search for food with a high protein percentage, for that reasons our restaurant made an especial menu to satisfy people's desire with affordable price so, they can come over many times (SLOAN, A. E., 2007). Economic: With the current situation with Coronavirus, the demand for delivery and hand sanitizer is increasing for that our restaurant is providing free hand sanitizer with every order and free delivery service. Another thing in the food industry economy is the supply is high the country full of burger restaurants the options for the people is huge, for that our restaurant has to be special for people to remember it and be their first option when they think about burger restaurants. Technological: technology field is developing very quickly the latest technology in the food industry is the Plasma the main idea of it is to maintain the microbial food safety and quality, without the risk of losing the nutritional properties of the food and because we care about the consumer safety we provided this technology in our restaurant. ( Mir, Shabir Ahmad; Shah, Manzoor Ahmad; Mir, Mohammad Maqbool,2016). The most trending technology is delivery applications so; our restaurant is available in HungerStation, Jahez, and Carriage. Legal: With Coronavirus situation, the government states new lows for restaurants and coffee shops as a precaution: 1- customers are not allowed to sit inside the coffee shops or restaurants. 2- The food or the coffee will be served to drive-thru customers. 3- The rent will not be taken for this period. To implement these rules we decided the casher will be outside the restaurant taking the customers' orders and we will close the main door so, the customers can not enter the restaurant. Demographics: "33%, 41% and 36% of children, adolescents, and adults, respectively, consumed foods and/or beverages from fast-food restaurant sources and 12%, 18% and 27% consumed from full-service restaurants"(Powell, L.M., Nguyen, B.T. and Han, E., 2012.) based on this study we have to change our menu in a regular basis or add additional dish so, we can attract the adolescents because this generation get bored quickly and they are the one who has the buying power in the fast-food industry. The main stockholders: The factors help us make decisions about the restaurant is our employees because they are the one who listens to the customers and knows what they want, what they need, the things that need to develop, and what they hope to see in our restaurant. Another factor makes the decisions easier is social media the feedback we receive of it helps us to develop our services . Conclusion: In conclusion, we have learned many things about management, researching, and the fast-food industry. We have learned that the most important thing in management is to study all the factors internal and external and you have to study it with accurate numbers, the fictional number will never stand in the real world. Every business whatever size is it, it must have a clear vision, mission, and goals so, it has a clear path on how to manage the business. Every organization has to be aware of external Opportunities, Threats, Internal Strengths, and Weaknesses. Managers must have a strategy about how to run the business and reach their vision and goals, not only writing it, in order to achieve their vision and goals they have to divide it to make it easier to achieve. The manager has to measure how the business performance is going with more than one tool to have a reliable measurement and know where they stand in their plan are they beyond the schedule, are they in time, or are they passed it? . When you want your business to have a good reputation you must participate in social activities and give back to the community. We had some limitations that made the report take more time to do than expected, one of them is the lack of reliable resources we thought that a subject about burger restaurants will have various resources especially with the large number of burger restaurants around the world. Refrence: SLOAN, A.E., 2007. Food trends. Food tech, 4, pp.23-41. Mir, S.A., Shah, M.A. & Mir, M.M. 2016, "Understanding the Role of Plasma Technology in Food Industry", Food and Bioprocess Technology, vol. 9, no. 5, pp. 734-750. Powell, L.M., Nguyen, B.T. and Han, E., 2012. Energy intake from restaurants: demographics and socioeconomics, 2003–2008. American journal of preventive medicine, 43(5), pp.498-504. Download 313.67 Kb. Share with your friends:
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