Background: a ux audit has pinpointed key improvements for a travel app

Design Task: Travel App Redesign
Background:
A UX audit has pinpointed key improvements for a travel app:
1. Lack of personalization based on user goals.
2. Poor contrast affecting text accessibility.
3. Suboptimal card design limiting flight listings visibility.
4. Framing effect: How information presentation influences user perception.
Objectives:
1. Implement user-centered design for an enhanced experience.
2. Showcase strong UI visual design skills.
3. Conduct research on competitors to inform decisions.
4. Ensure a balanced design blending functionality and appeal.
Deliverables:
1. Visual Design: Create high-fidelity app screens, addressing UX audit issues.
2. Prototyping: Develop a Figma prototype, showcasing improved functionality.
- Note: Do not modify dropdowns, bottom sheets, or similar elements; focus on overall screens mentioned in the assessment.
Submission Guidelines:
- Submit a Figma link with redesigned screens, excluding dropdowns and similar elements.
- Use a chosen branding style to enhance user experience.
- Focus on visual improvements, avoiding detailed explanations.
- Submission expected within 3 days from receiving instructions.
Evaluation Criteria:
Candidates assessed on:
- User-centered design implementation.
- UI visual design proficiency.
- Integration of research into redesign.
- Balanced functionality and visual appeal.
- Adherence to provided guidelines and timeline.
Assests
Assessment link