World Premiere at iaa for Opel adam black Link and White Link

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September 2013

Opel at 65th Frankfurt International Motor Show
World Premiere at IAA for Opel ADAM Black Link and White Link

  • Optimal connectivity and stylish travel with innovative ADAM special models

  • IntelliLink infotainment system and Siri Eyes Free voice control as standard

  • Individual smartphone looks with black-white contrast

  • Union of ultra-modern technology and clear, technical design

Rüsselsheim/Frankfurt. The Opel ADAM is not only the individualization champion, it is also the best connected small car on the market. This is again demonstrated by the new ADAM Black Link and ADAM White Link special models, which come with the IntelliLink infotainment system and Siri Eyes Free voice control fitted as standard. Both new models make their debut at the International Motor Show (September 12 – 22, 2013). They follow the hugely successful ADAM study with Siri Eyes Free, presented at the Geneva Motor show in the spring. Produced in a limited edition of 2,000 units, the ADAM Black Link and White Link variants reflect typical smartphone looks in black or white, with accents in brushed aluminum. They thus embody a perfect blend of ultra-modern infotainment and connectivity technology with clear, technically-inspired design.

“The ADAM Black Link and ADAM White Link models are like a sophisticated smartphone on wheels,” says Tina Müller, Opel Vice President and Chief Marketing Officer. “From the late fall, we will be offering them with our clever IntelliLink infotainment system and Siri Eyes Free voice control fitted as standard, in combination with a very special smartphone design. In an unconventional way, the ADAM combines innovative technologies with countless personalization possibilities which are not available anywhere else to this extent. With these new models, our stylish city car once again shows that it is the best connected small car and a true individualization champion all wrapped up in one.”
ADAM drivers who have an iOS 6 – or later – compatible iPhone can comfortably and safely activate the Siri Eyes Free function via steering wheel controls and operate it with voice commands while keeping their hands on the wheel and their eyes on the road.
Entertainment and navigation over Siri Eyes Free and Opel FlexDock
To activate Siri in Eyes Free mode, drivers connect their iPhone with IntelliLink via Bluetooth and then press the voice activation button on the steering wheel. Siri Eyes Free can be called up while other apps, such as BringGo Navigation, are running in the background. Music and navigation information is automatically muted during this time. The following functions are available with voice command over Siri Eyes Free:

  • Telephone calls to saved contacts

  • Play songs in the iTunes Library and switch between different music sources such as radio and iPod

  • Listen to, write and send an iMessage or text message to a telephone number or saved contact

  • Access calendar and add appointments

  • Siri Eyes Free also provides answers to questions about sports results or the dates of national holidays, for example. To minimize distraction from road traffic and increase safety, the iPhone screen remains dark.

Thanks to Siri Eyes Free, even navigation with Apple Maps is child’s play. Places, addresses and destinations can be entered verbally, without the driver having to look at the IntelliLink screen. The map is shown on the iPhone display mounted in the Opel FlexDock. With the standard FlexDock smartphone set-up in the instrument panel in the ADAM Black Link and White Link, drivers have full access to Siri Eyes Free. In this way they can even ask how close they are to their destination. Another advantage of the Opel FlexDock is that it automatically re-charges the iPhone it’s holding so the battery doesn’t deplete.

The Opel IntelliLink infotainment system features a 7-inch color touchscreen and also includes the Tune-in app for global radio reception, the navigation app BringGo and Stitcher, an app for receiving internet radio podcasts from around the world. The infotainment system is also compatible with Android software-operated devices. This makes the Opel ADAM the most user-friendly and cleverly connected small car on the market. Its unique appeal is also confirmed by real-life use: the latest multi-media test conducted by the German trade magazine Auto Bild (August 2, 2013 issue) names the ADAM with its IntelliLink system as the clear winner ahead of 13 competitors.
Ultra-modern technology in technically-inspired black-white design
Ultra-modern iPhone technology and design is mirrored in the looks of the special ADAM Black Link and White Link models. The ADAM comes in I’ll be Black or Saturday White Fever exterior colors. Accentuated contrasts to the rest of the body are provided by brushed, aluminum-look colored side mirror housings and the grille bar carrying the Opel logo in the same look, as well as the tinted rear window and 18-inch wheels in a Twister design with matching wheel clips. An eye-catcher is also the black or white lacquered standard roof spoiler, as well as the characteristically shaped headlamps with LED daytime running lights and LED rear lights. The standard, crisp sport chassis provides lots of driving fun with its direct response.
Inside the cabin, the seats, instruments and applications continue the exterior color scheme. In the ADAM Black Link, all occupants enjoy the comfort of OCIO Black Morrocana seat cushions. While the center console and instrument panel are also black, the door trims, glove box, leather gear knob and handbrake handle are in contrasting bright white and technically-inspired Sky Cool Grey. The counterpart to all this is the White Link version, with its own color scheme: the seats are radiant in OCIO White Morrocana, just like elements in the instrument panel and center console.
With innovative technologies, their own specific smartphone design and comprehensive standard equipment, the ADAM Black Link and ADAM White Link can both be ordered from the late fall.

Jean-Philippe Kempf Phone: +49 (0) 6142-7-66651

Katja Dreisbach Phone: +49 (0) 6142-7-69576

Text and photos can be downloaded at

Adam Opel AG

D-65423 Rüsselsheim

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