Robert E. (Bob) Hope is a 40-year veteran of the public relations and event marketing business. He is co-owner and president of Hope-Beckham, an independent agency based in Atlanta.
He started in public relations for the Atlanta Braves and became PR director when he was 24 years old. He held that job for the team when Hank Aaron broke Babe Ruth’s career home run record. When Ted Turner later bought the Braves, Hope went on the handle marketing and PR for the Braves, Hawks and Turner.
He left Turner to join the Coca-Cola Company and later went into the public relations agency business as a partner in Atlanta independent agency Cohn & Wolfe, which was sold to Burson-Marsteller, then the largest public relations agency in the world. He moved to New York with Burson-Marsteller as executive vice president.
Hope and longtime friend Paul Beckham started Hope-Beckham 18 years ago by purchasing the assets of Whittle Communications.
Clients have included Aaron’s, Turner Broadcasting, Belk, The Coca-Cola Company, Southern Company, Home Depot, Comcast and a variety of sports teams and leagues, as well as several dozen mainstream business clients.
He is author of two books – “We Could Have Finished Last Without You” about his early days with the Braves, and “Greater Late than Never” about people who achieved their life’s success after age 50. He is currently completing a book on early Atlanta titled “The Men and a Plan, the Scheme that Built a City, a Soft Drink and a Sport.”
Annually, he leads a group of business leaders to work on schools in rural Honduras. His group formed HAVE (Honduras Agalta Valley Education) Foundation, which supports the school system they helped build. HAVE Foundation is a Rotary Future Vision Grant recipient, installing 34 computers with Internet access at the schools as well as providing equipment for sewing and cooking vocational training.
His community involvement includes:
Chairman of the Advisory Board of Honduras Outreach Inc.
Armin Maier Community Service Award for 2010-2011 from the Rotary Club of Atlanta
Fred Hoyt Hospitality Award for 2009-2010 from the Rotary Club of Atlanta
He has been a longtime proponent of opportunities for women and girls in sports, having served on the executive committee and board of trustees of the Women’s Sports Foundation. He is recognized in the “Women in Baseball” section of the Baseball Hall of Fame for founding the Colorado Silver Bullets women’s professional baseball team.
He donated the statue of Hank Aaron that currently is placed outside Turner Field in Atlanta.
He has assisted communities in attracting major league sports franchises, including Major League Baseball to Miami, Denver and Washington, the NBA to Charlotte, the NHL to Ottawa, the transfer of the NFL Rams to St. Louis and the WNBA Atlanta Dream.
He is a former board member of the Atlanta Braves and the Ottawa Senators of the National Hockey League.
He and his wife Susan live in Stone Mountain. They have two daughters and three grandchildren.