Business model

Business idea – Norman

Business definition – Abell

• 
  3 dimensions: customer groups, customer needs, technology and distinctive competences
  

Business model dimensions:

• 
  Customer segments
  
  • 
    Different groups of people or organizations an enterprise aims to reach and serve
    
  • 
    Types of customer segments
    
    • 
      Mass market: do not distinguish, one large group of customers with similar needs and problems
      
    • 
      Niche market
      
    • 
      Segmented: slightly different needs and problems
      
    • 
      Diversified: very different needs and problems
      
    • 
      Multi-sided platforms: newspapers with advertisers, credit card company
      

• 
  
  
  Download 127.05 Kb.
  
  Share with your friends: