Carolina RailHawks Marketing Plan Breve Carolina RailHawks Marketing Plan



Download 107.91 Kb.
Page3/3
Date18.10.2016
Size107.91 Kb.
#2898
1   2   3

Appendix 1

Since there is no data on SBRnet for NASL attendance, the closest point of reference is the attendance for the MLS from the past 3 seasons.



Soccer-MLS Attendance: % by Frequency of Attending










Item

2011

2012

2013

1/yr.

60.1

55.9

71.1

2-4 times/yr.

33.2

30.5

17.1

5+ times/yr.

6.7

13.6

11.8

Total

100

100

100

Base (No. attending - add 000)

4,843

3,814

5,205













Soccer-MLS Attendance: % by Gender










Item

2011

2012

2013

Male

62.9

54.4

59.6

Female

37.1

45.6

40.4

Total

100

100

100

Base (No. attending - add 000)

4,843

3,814

5,205













Soccer-MLS Attendance: % by Age Group










Item

2011

2012

2013

13-17

20.5

7.7

14.7

18-34

47.4

39.5

45.1

35-49

23.6

35.9

24.3

50-64

6.9

16.9

10.5

65+

1.6

---

5.4

Total

100

100

100

Median Age

n/a

37

30

Base (No. attending - add 000)

4,843

3,814

5,205













Soccer-MLS Attendance: % by Income Group










Item

2011

2012

2013

Under $25,000

10.3

14.6

17

$25,000-$49,999

22.3

13.5

19.5

$50,000-$99,999

37.1

37.9

28.5

$100,000 or more

30.2

34

35.1

Total

100

100

100

Median Income

n/a

$75,500

$80,300

Base (No. attending - add 000)

4,843

3,814

5,205


Appendix 2

Facebook link to be placed in the RailHawks’ website targeted to the Spanish-speaking population.1.jpg




Appendix 3

macintosh hd:users:luisbreve:desktop:carolina railhawks:image.png


Swoops, the mascot for the Carolina RailHawks at a Morrisville Parks & Rec event.



Appendix 4


Internet advertisement for the exhibition game against Puebla.
macintosh hd:users:luisbreve:desktop:1.png


References

http://www.carolinarailhawks.com

http://www.nasl.com

http://www.mlssoccer.com

http://www.espnfc.com/story/685263/hispanic-market-part-of-dna-of-mls

http://www.huffingtonpost.com/daniel-cox/soccer-in-america_b_4740668.html



http://www.sportsbusinessdaily.com/Daily/Issues/2013/11/22/Leagues-and-Governing-Bodies/NASL.aspx?hl=US&sc=0

Download 107.91 Kb.

Share with your friends:
1   2   3




The database is protected by copyright ©ininet.org 2024
send message

    Main page