Curriculum vitae torsten ringberg

July 20th, 2005

Wisconsin (UWM), Milwaukee.

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  Ringberg, Torsten and Susan Gupta, (2003), “The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships,” Journal of Business and Industrial Marketing, Special Issue on Qualitative Approaches in B-2-B. Vol. 18 No 6/7: 607-626.
  

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  Ringberg, Torsten (1996), “Consciousness Raising as Ethical Activity and Anthropological Method,” Tidskriftet Antropologi (Journal of Anthropology, Leading in Scandinavia), Vol. 3: 141-149.
  

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  Reihlen, Markus and Torsten Ringberg, "Computer-mediated knowledge systems in consultancy firms: do they work?" in Research in Sociology of Organizations.
  

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  Ringberg, Torsten and Markus Reihlen, “Missing Cognition in Knowledge Transfer Research: A Critical Analysis,” in Journal of Management Studies (under second review).
  

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  Ringberg, Torsten, Gaby Schroeder, and Glenn Christensen, “A cultural models approach to segmenting consumer recovery expectations.” Journal of Marketing (under first review).
  

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  Ringberg, Torsten and Markus Reihlen, ”Theories in Communication in Consumer Research: An Alternative Cognitive-Cultural Approach.” International Journal of Research in Marketing (under review)
  

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  Luna, David, Torsten Ringberg, and Laura Peracchio, “The influence of language on frame switching among bicultural consumers” (under revision for Journal of Consumer Research).
  

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  Reihlen, Markus, Torsten Ringberg, and Klaus Wildhirt, “Rethinking Knowledge: Putting Knowledge Back Into the Mind,” under review in Organization, Special Issue on Knowledge).
  

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  Reihlen, Markus and Torsten Ringberg, “The Firm as a Pluralist Knowledge System -- Critical-Constructive Discussion of J.-C. Spender’s Knowledge-based Theory of the Firm.” Target: Strategic Management Journal (Fall 2005).
  

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  Ringberg, Torsten, "Mental Representations as Market Segmentation Criteria.” Target: Journal of Marketing Research (Fall 2005).
  

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  Christensen, Glenn, and Torsten Ringberg, “Balance in the Making- A deep metaphor analysis of consumer recovery expectations.” Target: Journal of Marketing Services (Fall 2005).
  

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  Ringberg, Torsten and Ozlem Sandikci, "Interpretive Communities and Gender Segments." Target: Consumption, Markets, and Culture (Winter 2005).
  

Note. Full conference papers were submitted and accepted. Depending on author preference full versions, extended abstracts, or abstracts were published in proceedings.

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  Luna, David, Torsten Ringberg & Laura Peracchio (2005), “Language as a Trigger of Frame-Switching: A Multidisciplinary Approach,” Proceedings of the Society for Consumer Psychology 2005 Winter Conference (Feb 24-26).
  

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  Ringberg, Torsten & Susan Gupta (2004) “A collective mind mapping of semi-professional buyers’ sub-culture: Exploring the influence of values on brand affect among tradesman.” Advances in American Marketing Association Winter Conference Proceedings Phoenix Arizona (these were left out by a mistake and are included in the 2004 Summer Proceedings).
  

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  Ringberg, Torsten and Glenn Christensen (2003), The Influence of Socio-Cultural Frameworks on Consumers’ Service Recovery Experiences,” Advances in Consumer Research Vol. 30: 385-386.
  

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  Ringberg, Torsten (2001), “Cultural Models as Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communication,” Advances in Consumer Research, Vol 28: p. 446.
  

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  Sandicki, Ozlem and Torsten Ringberg (2000) “Rethinking Gendered Representations and Interpretation in Advertising: A Critical Approach,” Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyer (eds.) Vol. 27, 118 (Special Session)
  

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  Ringberg, Torsten (1999) “A Critique of the Communicative Assumptions within Cognitive and Interpretive Consumer Behavior,” in Advances in Consumer Research, Eric Arnould and Linda Scott (eds.) Vol. 26, 320-323.
  

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  Sandicki, Ozlem and Torsten Ringberg (1998), “Experiencing Sexuality in the Advertising Imagery: Romance versus Pornography,” Gender, Marketing and Consumer Behavior Eileen Fischer and Daniel L. Wardlow (eds.) June, 5-6
  

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  Christensen, Glenn and Torsten Ringberg (upcoming 2005), “Balance in the Making: A New Service Perspective” European Association for Consumer Research, (EACR) Goteborg, Sweden June 15-18.
  

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  Luna, David Torsten Ringberg, Laura Peracchio (2005), “Language as a Trigger of Frame-Switching: A Multidisciplinary Approach,” Society for Consumer Psychology (SCP), St. Pete Florida (February 24-26)(*).
  

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  Reihlen, Markus, and Torsten Ringberg (2004), “Computer-mediated Knowledge Transfer Systems in Consulting Firms: Do They Work?” European 20th Group for Organizational Studies (EGOS), Ljubljana, Slovenia (June) (*)(**). (*)
  

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  Ringberg, Torsten and Susan Gupta (2004), “A collective mind mapping of semi-professional buyers’ sub-culture: Exploring the influence of values on brand affect among tradesman." American Marketing Association (AMA), Phoenix, Arizona (February).
  

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  Ringberg, Torsten and Glenn Christensen (2002), “ The Influence of Socio-Cultural Frameworks on Consumers’ Service Recovery Experiences.” Association for Consumer Research (ACR), Atlanta, Georgia (October).
  

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  Ringberg, Torsten (2001) “Cultural Codes as Drivers of Meaning in Communication: An Empirical Investigation of the Role of Cultural Codes in the Interpretation of Advertisements,” Association for Consumer Research (ACR), Salt Lake, Utah. (October).
  

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  Sandicki, Ozlem and Torsten Ringberg (1999) “Rethinking Gendered Representations and Interpretation in Advertising: A Critical Approach,” Association for Consumer Research (ACR) Columbus, Ohio (October).
  

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  Ringberg, Torsten (1998) “A Critique of the Communicative Assumptions within Cognitive and Interpretive Consumer Behavior,” Association for Consumer Research (ACR) Montreal, Canada (October).
  

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  Ringberg, Torsten (1997) “Cultural Studies of Consumption in Western Societies: Does Anthropology Have a Role?” 97th American Anthropological Association, (AAA) Washington, D.C. (November) (**).
  

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  Ringberg, Torsten (1996) “Intentionality: A Socio-Cultural Model,” in 95^th Annual American Anthropological Association, (AAA) San Francisco, California. (November) (**).
  

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  Ringberg, Torsten (1994) “Making Sense of Self,” in 93rd Annual American Anthropological Association, (AAA) Atlanta, Georgia. (Nov/Dec) (**).
  

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  Ringberg, Torsten (1993) “The Ethics of Activism,” in 92nd Annual American Anthropological Association, (AAA) Washington, D.C. (November) (**).
  

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  Ringberg, Torsten (2005- upcoming) Session chair at the Association for Consumer Research Conference (ACR) Sat Oct. 1^st “Consumers’ Sense Making of Advertising and Branding ”, in San Antonio, Texas (October).
  

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  Ringberg, Torsten (2005) Discussant at the European Association for Consumer Research (EACR). Session title: Global Brands in a Cultural Context.
  

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  Ringberg, Torsten (2004) Session chair at the Association for Consumer Research Conference (ACR) Session 3.7, “Brand (Mis)perception,” in Portland Oregon (October).
  

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  Ringberg Torsten, (2003) Session chair at the Association for Consumer Research Conference (ACR) Session 10.4, “Managing Brand Equity”, in Salt Lake City, Utah (October).
  

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  Ringberg, Torsten (2002) Discussant at Center for Consumer Science Conference “The Human Consequence of Consumer Culture: An Historical and Cultural Perspective,” at Elusive consumption – tracking new research perspectives Goteborg, Sweden (June).
  

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  Ringberg, Torsten, (2000) Session chair at the 5^th Association for Consumer Research Conference on Gender, Marketing , and Consumer Behavior in Chicago (June).
  

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  Ringberg, Torsten (2000) “A cultural model of meaning transfer in advertisements,” Invited presenter at EIASM’s 2^nd Workshop on Interpretive Consumer Research, Brussels, Belgium. (May).
  

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  Sandikci, Ozlem and Torsten Ringberg (1999) Co-chairing Special Session “Rethinking Gendered Representation and Interpretations in Advertising: A Critical Approach.” Association for Consumer Research (ACR), Columbus, Ohio (October).
  

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  Ringberg, Torsten (1995) Discussant at the Biennial Meeting of Society of American Psychological Anthropology, (AAA) Session: Culture, Psychology and the Construction of Race, Puerto Rico (October).
  

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  Ringberg, Torsten (2003) Interview with Interpretive Software about the value of simulation game. Published in their Semi-annual newsletter (circulation 5,000).
  

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  Ringberg, Torsten (1995), “Ethical Dilemmas: Is Academic Anthropology Unethical,” American Anthropology Newsletter, (January Edition), p. 48.
  

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  Ringberg, Torsten (1988) “Our Threatened Heritage: Debt for Nature Swap,” paper presented at International Symposium on Ecology in Rome April 15^th. Represented National Wildlife Federation (NWF), Washington, D. C.
  

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  Ringberg, Torsten (1988), “Paradis i Flammer (Paradise In Flames: The Disappearance of the Amazon Rainforest),” Politiken Søndag (Full page in Sunday issue of major Danish newspaper)
  

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  Ringberg, Torsten (1988) “Miljøfolk køber nu regnskov op (Environmentalists are now purchasing the rainforest),” Interview with journalist, Jacob Groes, Information (Danish newspaper focusing on covering in-depth socio, cultural, and political issues), June 28, p. 9
  

Teaching Approach

Administration, Pennsylvania State University.

2005 Journal of Consumer Research (May)

2004 Journal of Consumer Research (October)

2004 Journal of Management Inquiry (May)

2003 Journal of Consumer Research (Aug.)

2003 Academy of Marketing Science Review (June)

2003 Consumption, Markets, and Culture (May)

2002 Journal of Consumer Research (Dec)

2002 Journal of Business and Industrial Marketing (Dec)

2001 Psychology and Marketing (Nov)

2005 Association for Consumer Research (ACR) San Antonio, Texas

2005 European Association for Consumer Research (EACR) Gothenburg, Sweden

2004 Association for Consumer Research (ACR) Portland, Oregon

2003 Association for Consumer Research (ACR) Salt Lake City, Utah

2003 Academy of Marketing Science

2003 European Association for Consumer Research (EACR), Dublin, Scotland

2003 Roger Best Marketing Based Management 3rd Edition

1997 Journal of Consumption and Market Research

Committee Work

2003/2004 Ombuds Committee

2003 SBA Budget Task Force

2002/2003 Humans Relations Task Force

2002/2003 Undergraduate Program Committee
PhD Student Committees- SBA

2004 Ruiliang Yan (Prelim Committee)

2003 Minli Liang (Prelim Committee)

2003 Hee-Kwon Jung (Prelim Committee)

2003 Kanghyun Yoon ( PhD Defense Committee)
Ad Hoc Service

2004 MS/MBA Program Industry Evaluation Data Gathering

2002, 2003, 2004 Doctoral Orientation Seminar - Life as a PhD student

2002, 2003, 2005 Open House Presentations, Marketing

2004 Participated in Honor Student Graduation Ceremony

2004 Advised honor student’s final independent research project in Marketing. Met weekly throughout the semester. Closely supervised final project and provided extensive feedback as to the collection of qualitative data (in-depth interview), their analysis, as well as the final write-up of the 30-page paper.

2003 UWM Graduation Ceremony

2004 Prof. Hans Baumgartner, Penn State, (March)

2004 Prof. Eric Arnould, Univ. of Nebraska, S (March)


REVIEWER REWARDS

1997 First Annual Reward (shared with Val Larsen and Kent Grayson) for the best review of two articles submitted for publication to the Journal of Consumption and Market Research, Joe Cote (ed.)

University ($ 500)

2000 Research Grant (with co-author), Smeal College of Business Administration, Penn State

University 2000 ($ 5,000)

2000 Dissertation Support Award, Smeal College of Business Administration, Penn State University

($ 1000).

2000-1996 Yearly PhD Grant from the Danish Research Academy, Aarhus Denmark ($ 25,000/year)

1993 Mildfred Towle Scholarship, Honolulu, Hawaii

1992 Frimodth Heineke Foundation Scholarship, Copenhagen, Denmark 1992.

1991 Chaminade University Scholarship, Honolulu, Hawaii 1991.

2004/2005 Ad hoc advisor to John Jansen, Outreach Director, Community Shares of Greater Milwaukee

2002 Invited to be lead investigator of qualitative investigation in evaluating the Marine Corps’ recruiting effort. Study funded by the U.S. Marine and Penn State University.

2001 Initiated nation-wide competition between universities, which use Stratsim (Strategic Simulation Game) as part of undergraduate/ graduate marketing management/ strategy courses.

PROFESSIONAL RECOGNITION AND REWARDS

2005 Recipient of the 2004 Excellence in Marketing Award by the American Marketing Association (Milwaukee Chapter) (conducted together with bvk-360 and Milwaukee Electric Tools).

Present-2000 Consulting work for U.S. corporations as well as the U.S. Marines.

2000-1997 Consultant for Olson Zaltman Associates. Used ZMET as interviewer and/or analyst on several projects for major US corporations in the entertainment, drug, beverage, and food industries.

1989-1987 Marketing Manager for Buhler, Uzwil, Switzerland. International luxury charter-boat operation.

1988 Co-initiated the largest rainforest fund-drive in Denmark that eventually led to the creation of Tortuguero National Park in Costa Rica.

1987-1983 Founder and President of Columbie Boats, Denmark. A manufacturing, investment, and chartering operation of luxury 45’ sailboats.