Customer competitive assessment



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QFD chapter

BRAND LOGO

04

Data



Analysis

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House of quality -- component

  • Prioritized customer requirements
  • Prioritized technical requirements

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Relationship between

requirements and descriptors

Customer requirements

(voice of the customer)

Prioritized customer

requirements

Prioritized technical

descriptors

Technical descriptors

(voice of the organization)

Interrelationship

Between

Technical descriptors

c


  • What do these indicators mean ?
  • How are they calculated?
  • Is there any criterion to evaluate the customer demands and technical requirements?

BRAND LOGO

Meaning & Solution




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