Statement of purpose
The purpose of FIX wines and Spirits is to distribute premium spirit brands in one of the most dynamic region of the world. Our ability to do business on a cross cultural basis and understanding of markets dynamics and key players across the region, are key strengths.
Strategic Alliances
FIX is the exclusive regional distributor of BEAM Inc listed at the NYSE and The Edrington Group for Africa and the Middle East.
Product or Service
Although the company has evolved since its creation, the core ability and focus remain the sales, marketing and distribution of premiums spirits brands.
As opposed to some trading houses, our expertise and the solutions we propose go beyond the mere sales function, the following aspects are handled:
- Logistics and distribution
- Market development
- Marketing coordination
- Brand building activities
- Training
Dubai is a turntable for economy in the region thanks to its infrastructure and its business friendly environment. An office in Dubai will most certainly allow us to serve our customer with even more professionalism and efficiency.
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