For the stp analysis, we have it for buyer side and seller side

For buyers, DTS targeting the North America gen Z, aged between 10 to 25. Since there is a huge age gap, we make segmentations as follows. The younger one that still depend on their parents for expenditures is Segment A. They prefer affordable small items and like to spend a lot of time on the videos and gaming inside the app. Segment B is for the older ones who earn money by themselves, and would like to pay more for stylish brand name products.

Notice that Segment A has larger customer base, they are more active using the app, and could bring in more traffic. Besides, their purchasing power is growing. So, we decided to focus more on Segment A while holding the attraction for older teens in Segment B. 

For positioning, DTS can utilize its characteristic of entertaining and socializing to stand out from online shopping platforms.

For the seller side, we divided sellers into two segments, one is the small new brands with cost effective daily life product. The second is the mature and stylish brands with special designed products. They also publicize their thoughts attitude through their products.

We choose to focus on the second segment with those designer brands that they offer a built-in fan base, can increase our registered users number and stimulate consumption.