Marketing Management bu
Download 302.48 Kb.
|
DSBI Group Project Instruction(1), 稿子, Qingyuan Yang rec letter 2
- Navigate this page:
- Name: Shaoqing Zhu Username on BB: szhu41 Summary
|
Marketing Management BU.410.620. Section:X1 Down to shop Marketing Plan Name: Xiaoyang Li Username on BB: xli249 Name: Yichen Shi Username on BB: yshi72 Name: Qingyuan Yang Username on BB: qyang41 Name: Wenhao Yuan Username on BB: wyuan12 Name: Shaoqing Zhu Username on BB: szhu41 Summary Down-to-Shop, an e-commercial shopping platform that combined online purchasing with entertainment and social networking, has already turned into a novel component of the online shopping industry. Based on the facts of emerging enterprise, our plan goal, interpreted as to increase both subscribed users and revenues in two years, has been stated. To equip with a clear identification of the situation DTS faced, we conduct company analysis, competitor analysis, and consumer analysis. A hybrid original business model based on the website and app platform attracts tons of users, and primarily being Gen Z given the characteristics of curiosity, price-sensitive, and longtime online activities. Nevertheless, the enterprise with analogous features still exerts pressure for DTS’s further development due to the facts of the initial phase in the market and lack of stabilized user community and public exposure. The market opportunity DTS should exploit is serving additional customer groups or market segments in terms of sellers. DTS will be capable of enhancing the app’s functionality to allow its clients to release videos and sell products on DTS in order to attract more users and generate growth. The analysis is split into two logical parts on account of the given fact of a two-sided business after the seller side has been added as part of the actions. Through the adoption of STP analysis and 4Ps analysis, the company can ensure both the doable and valid way forward and the creation and execution of an effective marketing strategy, which implies that DTS will not only make improvements to the business model of existed buyer platform but should also step up for the plate regarding sellers.. Plan goals Down to shop, an online shopping application created by Thingy Thing Inc announced that they have 250,000 on their official webpage. But if this application wants to survive in the highly competitive shopping market, it needs to further increase the number of users. As a start-up company, they mainly rely on the investment of investment institutions and the savings accumulated by the founder’s last successful start-up to support the DTS’s operations. Our goals are to increase the number of users from 250,000 to 600,000 and increase our revenue in the next two years. Download 302.48 Kb. Share with your friends:
|