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*HIDDEN IN PLAIN SIGHT: Observe the Ordinary Today to Create Extraordinary Products for Tomorrow's Customers



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*HIDDEN IN PLAIN SIGHT: Observe the Ordinary Today to Create Extraordinary Products for Tomorrow's Customers

Who are your next customers? How do you figure out what goods and services will attract them in the future? According to Jan Chipchase, corporate anthropologist and the Executive Creative Director of Global Insights for Frog, most of the clues are right in front of us. The key is learning to see the ordinary in a totally new way, beyond what people are doing to why they are doing them. He travels the world to watch how people work and play, and how they adopt and often adapt technologies to meet their particular needs. Roughly 80% of the world lives on less than $10 a day, yet over half the global populace owns a mobile phone.  Chipchase’s examination of developing nations speaks to the purchasing power of the developing world and how technology -- something like a mobile phone -- can reshape the world market.  Each chapter will offer a different lens on everyday life, offering a glimpse of the future and gaining a new set of tools to prepare your business for your next customer. Why do some restaurants in China serve fried chicken with the head still attached?  Why do some taxis there have dates prominently displayed on their seat covers?  Why don’t Starbucks customers in the U.S. sniff the milk before pouring it into their coffee?  It all comes down to trust – trust in everyday transactions, which is crucial to success in business.  Chipchase takes the reader on a global journey to show how untapped markets can be discovered by learning to look in a new way at people’s most ordinary daily activities and transactions. Jan Chipchase is the Executive Creative Director of Global Insights for Frog, the pre-eminent design and innovation consultancy, whose clients include Disney, GE, HP, Intel, Microsoft, MTV, and Siemens. He was previously a Senior Design Strategist for Nokia, and has been named by Fortune magazine as on of the “50 smartest people in tech.”  He writes for the Economic Observer in China and for m-style magazine. He has been published in the New York Times, Business Week, The Economist, Wired, Welt, Stern and Nikkei. Simon Steinhardt is the former managing editor of Swindle magazine, and has written for such magazines as GOOD, Anthem, Intersection and Soma. HarperBusiness


Publication: March 2013                                                                                    (CBR)

Estimated length:288 pages

Manuscript available: August 2012

Proposal available


Christensen, Clayton

HOW WILL YOU MEASURE YOUR LIFE?

Clayton Christensen has just been awarded the Harvard Business Review's McKinsey Award for the fourth time! Based on renowned Harvard Business School Professor Clayton Christensen’s unmatched understanding of good management theory, and his article from Harvard Business Review which has just been awarded the 2010 McKinsey Prize for best article, HOW WILL YOU MEASURE YOUR LIFE? will reveal how to find happiness in our careers, our relationships, and through the moral decisions we make. Professor Christensen uses examples from his own life to make his point, giving the book a Randy Pausch sensibility as well.  At the beginning of each semester, Christensen poses three questions to his students: How can I find happiness in my career? How can my relationships with my spouse, my family, and my close friends become an enduring source of happiness? And how can I stay out of jail? This book will use proven management theory to help answer these questions: how the theories behind successful business strategies can impact creating a successful strategy for life; how allocating resources in business can impact how we allocate our personal time and energy; how tools of cooperation in business also impact how our families can become enduring sources of happiness.  And finally, how avoiding the marginal costs mistake can help us lead lives of integrity. By introducing a scientific framework to guide life decisions, this book will help readers find happiness, success and integrity in their professional and personal lives, and  motivate others around these goals. Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is the author of several books including THE INNOVATOR'S DILEMMA, THE INNOVATOR’S PRESCRIPTION, DISRUPTING CLASS, and SEEING WHAT’S NEXT. Before joining the faculty of Harvard Business School, Christensen worked for the Boston Consulting Group and then served as chairman and president of Ceramics Process Systems Corporation. He is the founder of Innosight LLC (a consulting and training firm), of Innosight Ventures ( a venture firm focused on investing in India), and co-founder of Rose Park Advisors LLC, an investment company which applies his research as an investment strategy. Christensen also served as a White House Fellow, as assistant to U.S. Transportation Secretaries Drew Lewis and Elizabeth Dole. HarperBusiness


Rights sold: Chinese (Complex)/Commonwealth Publishing; Chinese (Simplified)/HarperCollins China; Dutch/Het Spectrum; Italian/Mondadori; Japanese/Shoeisha; Korean/Random House Korea: Portuguese (Brazil)/Alta Books; Russian/Alpina; Turkish/Optimist Yayim Dagitim; UK/HarperCollins UK
Publication: May 2012 (CBR)

Estimated length: 240 pages

Galley available
Fox, Erica Ariel

*BEYOND YES: Lead Wisely and Live Fully by Getting Out of Your Own Way

Based on Fox’s paradigm-shifting work at the renowned Harvard Program on Negotiation, BEYOND YES offers a method for achieving results by negotiating from the inside out.  Inspired by her mentors Roger Fisher and William Ury’s landmark book, GETTING TO YES, and embraced by such international organizations as the World Bank, and DuPont, BEYOND YES offers a seven-point map of self discovery and a five step method for overcoming the biggest challenge in every negotiation: closing the gap between what people know they should say and what they actually do in practice.  Fox calls this the “Performance Gap,” and she shows us how to close it. We may have studied the most advanced negotiation practices and read all the leadership books, and still we find ourselves falling into familiar traps when conversations become challenging.  Why?  Because we need to learn to negotiate with ourselves before sitting down at the table with others.  Then we can get what we want and feel good about the result. BEYOND YES addresses how to recognize and develop ourselves when we are the problem.  Erica Ariel Fox has taught negotiation at Harvard Law School since 1996. She is also president of Mobius Executive Leadership, a global consulting firm. In 2002, she founded the Harvard Negotiation Insight Initiative at the Harvard Program on Negotiation, which developed into the Global Network for Negotiation Insight and Exchange, which she chairs. She also chairs (along with Dr. Jamil Mahuad, former president of Ecuador) a project called Beyond Yes for the Common Good, the goal of which is to teach public leaders a new way of thinking about intractable conflict so that we can foster international security, economic development, environmental stewardship, and social progress. Fox is also the founder of the international network Mediators Beyond Borders, is part of the Core Faculty for the American Institute of Mediation and is on the Board of the Harvard Mediation Program. She leads Beyond Yes workshops at the Omega Institute and Esalen, and speaks at seminars around the world.  HarperBusiness 

Rights sold: Dutch/Bruna; Japanese/Kodansha; Korean/Chungrim; Polish/MT Biznes; Portuguese (Brazil)/Saraiva; Spanish/Conecta
Publication: October 2014 (CBR)

Estimated length: 324 pages

Manuscript available: January 2013
Gasparino, Charles

*INSIDE JOB: The Massive Federal Crackdown on Stock Trading Crimes---and Why the Markets Always Work Against the Little Guy

In INSIDE JOB, bestselling and award-winning journalist Charlie Gasparino follows the FBI and SEC as they investigate and prosecute what may soon emerge as the most aggressive and broad reaching insider trading case in our nation’s history. As he chronicles this massive federal crackdown which has already led to five arrests and threatens to put some of the biggest names on Wall Street behind bars, Gasparino explores the gross inequality that has grown between individual and professional investors over the last 20 years, highlighting the vast information gap that favors professionals over amateurs, and the super wealthy over the rest of us. As with his previous books, Gasparino, one of Wall Street’s most knowledgeable observers, names names but also brings a rich historical perspective to this subject. INSIDE JOB reads like a novel, even though its troubling conclusions are based solely in reality and on recent events. Charles Gasparino is a senior correspondent for the Fox Business Network, where he reports on major developments in the world of finance and politics. He is also a blogger, occasional radio host, New York Times bestselling author, and print journalist. He writes a regular column for The New York Post and blogs for The Daily Beast. HarperBusiness


SELLOUT sold to: Chinese (simplified)/CITIC
THE KING OF THE CLUB sold to: Chinese (simplified)/CITIC
Publication: January 2013 (CBR)

Estimated length: 336 pages

Manuscript available: May 2012
Knoedelseder, William

BITTER BREW: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer

Stretching through three centuries, from the start of the Civil War to today, BITTER BREW tells the astonishing story of how five generations of men—fathers, sons, and brothers—took a small, bankrupt brewery that made bad-tasting bock beer on the banks of the Mississippi and turned it into an international colossus, on the strength of the world’s most popular brand of beer, Budweiser. In the process, the men of the Busch family tasted all that America ever promised to the immigrant class from which they sprang—wealth, political power, public acclaim, and a lifestyle that rivaled those of history’s most extravagant royalty. Along with this came a king-sized portion of heartbreak, scandal, tragedy, and death. In chronicling the Busch way of life and business, veteran journalist William Knoedelseder also tells a broader story of American progress and decline over the last 150 years. At its core, BITTER BREW is a cautionary tale about prosperity, hubris, and loss. William Knoedelseder spent 12 years as an investigative reporter at The Los Angeles Times, where his ground-breaking coverage of the recording industry for the newspaper’s financial section resulted in the critically acclaimed book, STIFFED: The True Story of MCA, the Music Business, and the Mafia. Knoedelseder has also been a television news executive, creating, managing, and producing news programs for Knight Ridder, Disney, FOX, and USA. At the USA network, he was vice president of news. His most recent book, I’M DYING UP HERE, is about the golden age of stand-up comedy in the 1970’s. HarperBusiness


Publication: November 2012 (CBR)

Estimated length: 400 pages; 8 page black & white photo insert

Manuscript available: June 2012
Montgomery, Cynthia

THE STRATEGIST: Be the Leader Your Business Needs

Cynthia Montgomery teaches the legendary OPM (Owner, President, Manager) course at Harvard Business School, one of Harvard’s most popular executive courses. Participants are all seasoned executives, owners, CEO’s, or COO’s of privately held companies who pay tens of thousands of dollars to attend, with the goal of learning how to be more effective leaders and how to make their companies more successful. Montgomery’s course teaches them a totally new way to understand leadership, a way that fuses leadership with strategy. Her approach calls for a reset of current thinking about both. She shows that strategy is not just a tool for outwitting the competition—it is the most powerful means a leader has for shaping a firm itself. Montgomery takes the readers through the paces of her world-renowned course, teaching them how to develop the skills and sensibilities that living strategy and real leadership demand. No other book marries strategy and leadership in the same way—a way readers will find challenging, intriguing, and ultimately, inspiring. Cynthia A. Montgomery is the Timken Professor of Business Administration and immediate past head of the Strategy Unit at Harvard Business School, where she has taught for over 20 years. For the past six years she has lead the strategy track in the School’s highly regarded Owner, President, Manager Program (OPM), attended by top managers from around the globe. Prior to Harvard, Montgomery taught at the Graduate School of Business at the University of Michigan and at Northwestern’s Kellogg School of Management. At Harvard, she received the Greenhill Award for her outstanding contributions to the school’s core MBA strategy course. She is a top Harvard Business Review author, and has written for numerous other publications including Financial Times, American Economic Review, and Management Science. She has served on the Board of Directors of two Fortune 500 companies—NewellRubbermaid Inc. and UnumProvident—and a number of mutual funds managed by BlackRock. HarperBusiness


Rights sold: Complex Chinese/Yuan-Liou; Dutch/Balans; Finnish/Helsinki Region Chamber of Commerce; German/Campus; Hebrew/Kinneret; Italian/RCS Universita; Japanese/Bungei Shunju; Korean/Woongjin Think Big; Polish/MT Biznes; Portuguese (Brazil)/Sextante; Portuguese (Portugal)/Lua de Papel; Spanish/Santillana; Turkish/Optimist; UK/Collins
Publication: May 2012 (CBR)

Estimated length: 208 pages

Galley available
Pernick, Ron

Wilder, Clint



*CLEAN TECH NATION: How the U.S. Can Lead fin the New Global Economy

The 21st century will be dominated by the nations that lead the race in clean-tech development, deployment, and wealth creation. As we move solidly into the clean-tech era, the countries that most effectively master low-carbon technologies, build out new infrastructure, and invest in their technological and human capital, will lead the world in creating jobs and growing their economies. China is currently spending hundreds of billions to dominate in these emerging sectors, and now leads the world in both solar and wind turbine manufacturing. South Korea is dedicating huge resources to a grand Clean Energy New Deal, and nations such as Japan, Germany, Denmark, Spain, and others are also aggressively pursuing the burgeoning clean-tech economic opportunity. If the United States is to lead, as it has in the earlier high tech and Internet revolutions, it needs to supercharge its efforts not only at the federal level, but within the states, cities, and companies. In CLEAN TECH NATION, Ron Pernick and Clint Wilder combine lively storytelling with expert analysis, providing a compelling call to action and outlining the latest technology, policy, and financial tools the U.S. can wield to compete and win on this fast-changing, competitive global battlefield. Ron Pernick is cofounder and principal of Clean Edge, a leading clean-tech research and publishing firm. He has coauthored more than a dozen reports on clean technologies, coproduces the annual Clean-Tech Investor Summit, manages Clean Edge’s stock index products, and consults to governments, corporations, and entrepreneurs. Clint Wilder, contributing editor at Clean Edge, has covered the high-tech and clean-tech industries as a business journalist for more than two decades. As editor-at-large and columnist for Information Week, he won the 2002 American Society of Business Publication Editors gold award for best feature series. HarperBusiness


CLEAN TECH REVOLUTION sold to: Chinese (simplified)/Economic Science Publishing House; German/Boersenmedien; Hebrew/Matar; Japanese/First Press; Korean/Joongang M & B; Serbian/Kompjuter Bibliot; Spanish/Planeta
Publication: September 2012 (CBR)

Estimated length: 320 pages; 22 charts throughout

Manuscript available: April 2012
Pozen, Robert

*EXTREME PRODUCTIVITY: Boost Your Results, Reduce Your Hours

Most people feel overwhelmed by their workloads and the never-ending demands on their time. Everyone in business - senior executives, upcoming executives, professionals at governmental and non-profit entities, as well as individual entrepreneurs – want and need to maximize their productivity. Robert Pozen, senior lecturer at the Harvard Business School, has developed a set of principles and practices that have helped him maintain an overwhelming level of productivity without becoming overwhelmed.  His CV reads like that of three or four people: top executive at two mutual fund giants, Fidelity and MFS Investment Management, attorney, government official, law school professor, business school professor, and prolific author. And he has often been several of these things at once.  Last year the Harvard Business Review published seven interviews with Pozen on productivity.  The interviews received such a strong response that the Review asked him for a summary article called Extreme Productivity, which was published in May 2011. This book will be a comprehensive expansion of that article. In EXTREME PRODUCTIVITY, Pozen outlines the principles for getting a lot done. He explains how to focus on results, not time spent, and lays out an analytic framework for setting time priorities. Pozen will show readers how to develop their productivity over the course of their careers, based on his theory of maximizing options. EXTREME PRODUCTIVITY includes practical exercises that help you learn how to become a more effective reader, writer and public speaker. Robert C. Pozen is a senior lecturer at the Harvard Business School and a senior fellow at the Brookings Institution. He is Chairman Emeritus of MFS Investment Management, which manages over $200 billion for over 5 million investors worldwide He is the author of a number of books including THE FUND INDUSTRY: How Your Money is Managed. Pozen is a columnist for  the Financial Times and the Washington Post, and is a frequent contributor to the Harvard Business Review, the New York Times, and the Wall Street Journal. HarperBusiness


Rights sold: Dutch/Het Spectrum; Japanese/Hayakawa; Korean/Gimm Young; Portuguese (Brazil)/Campus; Spanish/Gestion 2000
Publication: October 2012 (CBR)

Estimated length: 224 pages

Manuscript available: July 2012

Proposal available

Tate, Ryan

THE 20% DOCTRINE: How Tinkering, Goofing Off, and Breaking the Rules at Work Drives Success in Business

Tate's enthusiastic but objective study gathers momentum as the book progresses; each chapter builds on the previous one, and he's quick to point out the practicality of the process. Whether readers are in the corner office or the boiler room, they'll likely find Tate's opus to be inspiring and informative.”  Publishers Weekly

In THE 20% DOCTRINE, journalist Ryan Tate investigates the triumphs and failures of successful mainstay corporations. He offers new inspiration for businesses and workers alike: future innovation will be fueled by passionate workers and the companies that give them the time to explore what they care about most. Creative solutions and unorthodox policies for driving and inspiring productivity abound in THE 20% DOCTRINE. Each chapter focuses in on a case study; for example, Yahoo’s Hack Day, Manhattan’s Shake Shack, or Sternlicht’s W Hotel redesign. And 20% Innovation Time Off: at companies like Google, employees are encouraged to spend 20% of their work time on projects they’re personally interested in. Almost half of Google’s new product launches have originated from this policy, including Gmail, Google News, Orkut, and AdSense. Ryan Tate is a business journalist and tech writer at Gawker Media. HarperBusiness
Rights sold: Japanese/Hankyu Communications; Portuguese (Brazil)/Campus
Publication: April 2012 (CBR)

Estimated length: 208 pages

Book available

Psychology / Self-Help
Alborzian, Yogi Cameron

*THE DAVID PLAN: Your Complete Mind and Body Transformation for Lasting Health and Happiness

Michelangelo didn’t build the statue David in a day. It took years to develop that masterpiece. Based on the traditions of Yoga and Ayurveda, the oldest medical and spiritual systems in use today, THE DAVID PLAN provides an ambitious but authentic 52 week program to lead you to greater health and happiness. It is based on The Yoga Sutras 8 fold path – eight distinct, non-religious steps that we can pursue for the sake of eventually attaining a state of contentment and bliss. THE DAVID PLAN is a representation of an ancient system that has been outlined and delivered in a way that’s accessible and relevant to our modern lives. Yogi Cameron Alborzian left the world of high fashion to seek the higher path available to all of us. In 2003, he began his ongoing studies in Ayurveda at Arsha Yoga in India after completing the training at the Integral Yoga Institute in New York City. Yogi Cameron has appeared on NBC Nightly News, The Today Show, The Ellen Degeneres Show, E! Entertainment and Extra, as well as in such publications as Elle magazine. He is the author of THE GURU IN YOU. HarperOne


THE GURU IN YOU sold to: German/Arkana; Russian/Sophia Publishers; Thai/PD Creation; Turkish/Kuraldisi Yayinevi
Publication: January 2013 (CBR)

Estimated length: 256 pages; illustrations throughout

Material available: August 2012
Bardacke, Nancy

MINDFUL BIRTHING: Training the Mind, Body, and Heart for Childbirth and Beyond

MINDFUL BIRTHING is the first book to apply the power of mindfulness—the universal capacity of the human mind to pay attention, on purpose and non-judgmentally, to whatever thoughts, emotions or body sensations arise in the present moment—to what can be one of the most challenging times in a woman’s life. Using the same methodology pioneered by Jon Kabat-Zinn, PhD, MINDFUL BIRTHING introduces parents-to-be to mindfulness practice, a tool to access their inner resources of well-being during this life transforming and often stressful time and beyond. It offers these benefits and tools: increased confidence and decreased fear of childbirth during pregnancy; increased ability to handle the common complaints of pregnancy; pain coping skills for childbirth; deep parent-infant attachment; improved couple communication and cooperation both before and after the baby is born; and lasting skills for stress reduction in parenting—and in life. In her 37 years of working as a nurse-midwife, Nancy Bardacke, R.N., C.N.M., M.A., has attended deliveries in homes, birth centers and hospitals and has taught the art of midwifery to others. She trained with Mindful-Based Stress Reduction pioneer Jon Kabat-Zinn, Ph.D., who encouraged her to apply MBSR to pregnancy, childbirth, and parenting. In 2006 she became an Assistant Clinical Professor in the University of California - San Francisco (UCSF) School of Nursing, Dept of Family Health Care Nursing and in 2007 joined the staff at the Osher Center for Integrative Medicine at UCSF, where she began teaching the Mindful-Based Childbirth Preparation course. HarperOne paperback


Rights sold: German/Arbor Verlag; Turkish/Dogan Kitapcilik
Publication: July 2012 (CBR)

Estimated length: 368 pages; diagrams and drawings throughout

Galley available
Barnes, Carolyn



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