Full time employees: 26,000

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NIKE, Inc. and its subsidiaries engage in the design, development, and marketing of footwear, apparel, equipment, and accessory products worldwide. It designs athletic footwear for running, cross training, basketball, soccer, sport inspired urban shoes, and children’s shoes. The company also offers shoes and sports apparel for tennis, golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities, and other athletic and recreational uses primarily under the ‘NIKE’ brand name. In addition, it sells sports inspired lifestyle apparel, as well as athletic bags and accessory items. Further, NIKE sells a line of performance equipment, including golf clubs, sport balls, eyewear, timepieces, electronic media devices, skates, bats, gloves, swimwear, cycling apparel, children’s clothing, school supplies, and eyewear. Additionally, the company sells a line of dress and casual footwear, apparel and accessories for men and women. As of May 31, 2005, it operated 184 stores in the United States and 190 stores internationally. The company sells its products to retail accounts, through its owned retail stores, and through a mix of independent distributors and licensees. NIKE was co-founded by Philip H. Knight. The company was incorporated in 1968 and is headquartered in Beaverton, Oregon.
Full time employees: 26,000.
Nike Inc.
One Bowerman Drive
Beaverton, OR 97005-6453
Phone: 503-671-6453
Fax: 503-671-6300
Tiene 9 accionistas principales.

Posee – Tiene 2 filiales

Conocido por – 7 publicada(es), campañas de imagen y marketing

Hecho en - 51 planta(s) en países con bajos costes laborales o paraisos financieros

Bajo las marcas – 16 marcas


Nike, Inc. NYSE: NKE (pronounced - 'Nigh-Key' in America but usually pronounced to rhyme with "Mike" in the UK) is a major manufacturer of athletic shoes, apparel, and sports equipment, marketing its products under its own brand as well as Air Jordan, Nike Golf, Team Starter (among others), and under brands from wholly-owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International.

Nike produces the uniform for many of the world's football (soccer) clubs and national teams, including Brazil, Portugal and Manchester United.

Nike's mailing address is in Beaverton, Oregon, part of the Portland metropolitan area; the company's headquarters are in unincorporated Washington County.

The company takes its name from the Greek goddess of victory, Nike.



  • 1 Timeline

  • 2 Corporate social responsibility

    • 2.1 Diversity

    • 2.2 Factory worker conditions

  • 3 Advertisement controversies

    • 3.1 Nike v. Kasky

    • 3.2 Beatles song

    • 3.3 Minor Threat ad

  • 4 Relationship with Beaverton

  • 5 Corporate governance

  • 6 External links

    • 6.1 Dispute with Beaverton

    • 6.2 Data



  • 1962 Phil Knight drafts a thesis paper at Stanford University in which he asserts that low-priced athletic shoes made in Japan could compete with more expensive footwear made in Germany. After earning his MBA, Knight travels to Japan, where he meets with executives from Onitsuka Tiger and persuades them to make Knight's company, Blue Ribbon Sports, the distributor of Tiger brand footwear for the western United States.

  • 1964 Knight sends samples of Tiger footwear to legendary University of Oregon track coach Bill Bowerman, for whom Knight ran middle distances while an undergraduate. Bowerman suggests that he and Knight become partners, with Bowerman to provide endorsement clout as well as footwear design ideas. The two shake hands and each pledge $500 to start the new venture.

  • 1965 Jeff Johnson, a former track rival of Knight's, joins as the company's first full-time salesman. He sells shoes out of the back of his van to high schoolers at track meets.

  • 1966 Johnson opens the company's first retail outlet in Santa Monica, California. Knight and Bowerman convert their handshake agreement into a formal, written agreement.

  • 1967 Knight and Bowerman incorporate Blue Ribbon Sports, creating BRS, Inc.

  • 1969 With annual sales approaching $300,000, Knight resigns as a professor at Portland State University to devote himself full-time to BRS, Inc.

  • 1970 Bowerman experiments with rubber spikes, pouring a liquid rubber compound into his wife's waffle iron, which led to the creation of the 'waffle' sole.

  • 1971 The relationship between BRS, Inc. and Onitsuka Tiger deteriorates, causing Knight to begin development of a new athletic footwear brand. A graphic design student at Portland State University named Carolyn Davidson is hired by Knight to design the new brand to put on the side of his company's shoes. She is paid $35 (US), and works for Nike for a few years until they need a full ad agency. Twelve years later, in 1983, Ms. Davidson receives a gold Swoosh ring with an embedded diamond at a luncheon honoring her, along with a certificate and an undisclosed amount of Nike stock, in recognition of the Swoosh design logo.

  • 1971 Along with the new brand, BRS, Inc. needs a name for its new line of footwear. Dozens of suggestions, including Knight's favorite "Dimension Six," are rejected until Jeff Johnson dreams up the name Nike, the Greek goddess of victory.

  • 1972 The first Nike products, adorned with the Swoosh, are delivered to athletes competing in Eugene, Oregon for the US Olympic Track & Field trials.

  • 1973 American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes, and converts many of his fellow competitors to Nike until his death on May 30, 1975.

  • 1974 The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.

  • 1977 Nike print ad with the tag "There is no finish line" is introduced, and is so popular that poster versions are created to meet consumer demand.

  • 1978 Tennis 'bad boy' John McEnroe is signed by Nike to an endorsement contract.

  • 1979 Nike's Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.

  • 1980 Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.

  • 1981 BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.

  • 1982 Dan Wieden and Dave Kennedy start their own advertising agency, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.

  • 1982 The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.

The first Air Jordans.

  • 1984 Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe was a key event in Nike's successful development. Also signed by Nike in 1984: Charles Barkley and John Stockton.

  • 1986 Corporate revenues surpass $1 billion for the first time.

  • 1987 The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of Air Max-branded technologies. A television ad featuring the Beatles' song "Revolution" was the first and only time that a song performed by the Beatles was used in a TV ad.

  • 1988 Nike introduces its "Just Do It" slogan.

  • 1989 Nike introduces a new type of footwear designed specifically for cross-training, and features two-sport athlete Bo Jackson in a series of memorable ads called "Bo Knows."

  • 1990 The first Niketown store opens in downtown Portland. It earns numerous retail design and business awards. Over the next ten years, Nike will open 14 more Niketown stores across the USA and in England and Germany.

  • 1990 Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km²) of land.

  • 1993 Nike introduces an innovative sustainability program, Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind. which is used in the making of athletic courts, tracks and fields.

  • 1993 Charles Barkley appears in a controversial Nike television ad, proclaiming "I am not a role model."

  • 1994 Nike signs a long-term partnership with the Brazilian national football (soccer) team.

  • 1995 Nike launches a television and print ad campaign called "If you let me play" that points out the many beneficial results of encouraging young girls to play sports.

  • 1996 Nike signs Tiger Woods soon after the young golfing phenom gives up his amateur status. Woods becomes the standard bearer for Nike Golf.

  • 1996 Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver — You Lose Gold." Nike's use of this slogan draws harsh criticism from many sources, including several former Olympic silver and bronze medalists.

  • 1998 Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nike's corporate social responsibility practices.

  • 1999 Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.

  • 1999 After initially drawing criticism for allegedly contributing to anxiety over Y2K, the Nike ad "Morning After" wins an Emmy Award for best television ad in 2000. The ad spoofed Y2K hysteria by depicting a young man, out for a jog on January 1, 2000, passing by scene after scene where every possible dire prediction for Y2K is coming true.

  • 2000 Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.

  • 2001 The Casey Martin Award is launched by Nike, an annual recognition of an individual who pursues his/her sport 'despite challenges or barriers - whether physical, mental, societal or cultural.' The award is named for professional golfer Casey Martin, who fought and won the right from the US Supreme Court to use a golf cart during competition due to a rare circulatory condition.

  • 2002 NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.

  • 2002 Rap star Nelly releases a chart topping song about Air Force Ones, a brand of Nike shoes.

  • 2002 Nike earns its second Emmy Award for the television ad called "Move," which featured a series of athletic movements that continued fluidly from one sport to the next.

  • 2003 Nike acquires once-bankrupt rival Converse for $305 million.

  • 2003 For the first time in the company's history, international sales exceed USA sales, as Nike continues to develop into a global company.

  • 2003 Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festival's 50-year history.

  • 2003 High school basketball star LeBron James signs with Nike; James is selected as the NBA's Rookie-of-the-Year.

  • 2004 Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.

  • 2004 Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.

Air Jordan XX.

  • 2004 Annual revenues exceed $12.3 billion.

  • 2004 Nike launches the "LIVESTRONG" campaign to raise money for the Lance Armstrong Foundation. Yellow rubber wristbands are sold for $1 each, with proceeds going to the now 7-time Tour de France champion's foundation to 'inspire and empower people with cancer to live strong.' As of September 2005, more than 55 million yellow bands have been sold.

  • 2004 In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist.

  • 2005 Nike launches the Air Jordan XX, the 20th edition of the Air Jordan basketball shoe series.

  • 2005 Nike introduces the Nike Free shoe, which is designed to provide many of the benefits of barefoot training while minimizing the hazards.

  • 2005 Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.7 billion, a 12% increase over the previous fiscal year.


Corporate social responsibility



Nike received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign in 2002, 2003, and 2004.


Factory worker conditions

The neutrality of this section is disputed. Please view the article's talk page.

Nike has been criticised by some for using sweatshop labor in countries like Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the free trade zones where their goods are typically manufactured. Sources of this criticism include Naomi Klein's book No Logo and Michael Moore's documentaries. This criticism is reflected in the novel Jennifer Government, in which an amoral Nike executive is the story's villain.

The forced labor camp like conditions in some overseas production plants led to several called-for boycotts ([1]), together with coining the alternative name "swooshtika" for the company's swoosh logo ([2]).

Nike was criticized about ads which referred to empowering women in the U.S. while engaging in practices in East Asian factories which some felt disempowered women ([3]).

These campaigns have been taken up by many college campuses, especially free trade groups as well as the United Students Against Sweatshops.


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