Future Inn, Mapleton Rd. Moncton, nb



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New Brunswick Food & Beverage Processors Association

New Directions Food Conference

February 7 & 8. 2007
Future Inn, Mapleton Rd. Moncton, NB


Day 1, Wednesday, February 7, 2006

10:30 a.m. Registration Desk Opens


12:00 A Delicious Buffet Lunch
12:45 Welcoming Remarks – Don Newman, Executive Director, NB Food
12:50 Critical Issues facing Food Processors in our Region, an overview of some of the major challenges and what we can do to resolve them

Mike Timani, President and CEO Fancy Pokket,


1:15 “New Directions”, how survival of Food Processors is contingent on discovering new markets, serving new demographics and finding new ways to approach the marketplace. Luanne Killam, Key Account Manager, ACA Poultry, EdenValley Farms.

1:30– 2:15 New Directions for Taste of Nova Scotia - Janice Ruddock, E.D.

Meet the new Executive Director for Taste of Nova Scotia who will present the new ‘vision’ and integrated structure of the highly successful Taste of Nova Scotia programs.
2:15 Nutrition Break
2:30 – 3:00 US Markets between New England and Miami.

There is a lot of business being done in New England and Miami, what markets lie in between? Danie Couture, Trade Commissioner, North/South Carolina


3:00 – 4:00 Export Markets – Caribbean and Latin America, Carlos Hill

There’s a lot of interest in doing business in the Caribbean and Latin America. Here’s an update on what’s happening in these export markets and how you should market your product.


4:00 Break for Day – One on one meetings
6:00 - 9:00 Meet & Greet Reception
Day 2 – Thursday, February 8th, 2006
7:00 a.m. Registration Desk Opens - Continental Breakfast Buffet
8:00 a.m. Branding Strategy for the Food & Agricultural Sector Sheila Barth, Mgr Branding Strategy Ag&Ag Food Canada
10:00 Nutrition Break
10:15 E-Commerce – What it is and why it’s critical to expanding your markets. David Goyette, Websolutions, Bathurst, NB
11:15 Transportation, Issues and Challenges

An overview of transportation of items to, from and within Atlantic Canada - the traffic flow patterns, the modes, costs, and what is anticipated for the future



Ray Dufour, Coordinator Atlantic Institute of Logistics & Transportation
Noon Break for Lunch

1:00 – 1:45 Taking the Pulse of Impulse Channels - Quick service restaurants are the biggest, yet, only one sub-channel, of this important aspect of Canadian lifestyle, culture, and eating patterns. Learn how impulse channels fit into the value added chain, the need for quick, healthy alternatives and how to identify business opportunities.



Carol Culhane, President, International Food Focus
1:45 – 2:15 Strategies for Food Product Development –strategies that are used by product development ‘think tanks’ to approach product development. Richard Bourdeau, Domestic Markets Co-ordinator, Department of Agriculture, Fisheries and Foods, Quebec
2:15 - 3:30 Freight Consolidation – Getting product to non-local markets, Francoise Vanier, President, Fruit Crystals Inc. Florida
3:30 Nutrition Break ‘Sundae Bar’
4:00 – 5:00 A.G.M.

6:30-9:00 Banquet


Day 3 – Friday February 9




Value Chain Workshop



7:00 AM Registration desk opens – continental breakfast buffet
9:00 AM Welcome and introduction to the day – Don Newman
9:15 AM First technical session – Martin Gooch
10:30 AM Nutritional break
10:45 AM Second technical session – Martin Gooch
12:00 Luncheon
1:00 PM Local producer presentations
2:00 PM Third technical session – Mapping the value chain
2:30 PM Nutritional break
2:45 PM Interactive group “build a value chain”
4:30 PM Summary – Martin Gooch

Closing remarks – Don Newman







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