MONTHLY EXPENSE DISTRIBUTION

MONTHLY EXPENSE DISTRIBUTION

1. 
   MICE Promotions: Work with planner for MICE group to Guam by providing promotion subsidy.
   
2. 
   Airline Co-op Promotions: Sales contest, Volume incentive promotion, FIT Promotion
   
3. 
   Travel Agency Co-op Promotions: TV Home-shopping (Promote special packages for Guam through cable TV by the agents for 1 hour), Special page for Guam on their website, Social Commerce
   
4. 
   KGTC/KGMC/Yeobaekhoe Meetings
   
5. 
   Korea Marketing Activities / Sales Calls
   
6. 
   Road show Promotions: To make presentations on Hotels, Airlines respective properties and all the things Guam has to offer
   
7. 
   Website Operations & Maintenance: Continue to update information on the GVB Korea website; provide new tourism product developments information; and provide members to input their information.
   
8. 
   Traditional Print Media: Working with various traditional media to place GVB Guam advertisements to build a greater awareness of what Guam’s tourism industry has to offer.
   
9. 
   International Music Festival: GVB signature event and assist in identifying popular K-Pop entertainers to participate in the festival, and work with travel agents to build special packages to attend music festival.
   
10. 
    Consumer Promotions: Develop consumer promotions in-country to promote travel to Guam during low season.
    
11. 
    Online Promotions/Campaigns: Will promote all GVB signature events on GVB Korean social media platforms; develop campaigns to bring greater awareness about Guam’s brand and also promote travel to Guam during signature events.
    
12. 
    TV & Music Video Filming on Guam: Will seek TV programs and Korean musicians that are interested in doing video filming on Guam and negotiate sponsorship cost and secure other sponsors.
    
13. 
    Bloggers Promotions: Tie-in with online promotions/campaigns by inviting power bloggers to come to Guam and blog about their experiences and recommend Guam as a “must visit” destination.
    
14. 
    Mode Tour International Travel Fair 2016: The fair is mainly focusing on the sales and suitable for the target marketing. Encourage GVB members to jointly exhibit.
    
15. 
    Hana Tour International Travel Fair 2017: Hana Fair is one of the biggest travel fair in Korea with the participation of travel industry-related companies and organizations form over 30 countries. Encourage GVB members to jointly exhibit.
    
16. 
    Korea World Travel Fair (KOTFA) 2017 is the longest travel show held in Seoul and organized by the Korea tourism government agency. Encourage GVB members to jointly exhibit.
    
17. 
    Busan International Travel Fair (BITF) 2017: Biggest annual travel fair held in Busan. Encourage GVB members to jointly exhibit.
    
18. 
    SGF 2016/2017 Coupon Booklet Printing: Will print 5,000 SGF booklets to be distributed to all travel agencies selling Guam packages, and all airlines servicing direct flights to Guam to provide their customers.
    
19. 
    Promotional materials: Will be producing Guam Guidebooks, driving maps, MICE manuals, and others as needed to provide travel agents and consumers throughout the fiscal year.
    
20. 
    GVB Head Office Unanticipated Misc Expenses: Budget will be used for GVB Guam delegates traveling to Korea, as well as, unanticipated programs that may be developed within the fiscal year to address a potential promotion to increase Guam awareness and Korean visitors arrivals to Guam.
    

COST PER PAX

YEAR	BUDGET (USD)	COST PER PAX (USD)
FY2016	$1,995,000	TBD
FY2015	$993,000	$2.32
FY2014	$706,427	$2.41
FY2013	$927,373.13	$3.98
FY2012	$800,000	$4.85
FY2011	$778,282	$5.10
FY2010	$778,282	$6.48