The U.S. economy continued to grow after World War II because of increased ____________________________________
Americans had accumulated $135 billion in _____________ from defense work, service pay, and investments in war bonds
Americans were ready to ______________________________ goods
Rise of Consumerism
How was the typical housewife expected to act? By the mid-1950s, nearly __________ of Americans were members of the middle class
Consumerism (buying material goods) came to be equated with ________________ and __________________________
Personal _______________increased nearly 3x in the 1950s
The Servicemen’s Readjustment Act, also called the __________________, helped the economy by providing loans to veterans to attend ________________________, set up businesses, and _______________________
With the help of the GI Bill, many veterans moved into _________________________
Led to an increase in ___________________________________________________
Polio Vaccine (Polio = inflames the ______________________________________________________________)
Polio epidemics swept the nation in the 1940s and 1950s. ________________________ developed an injectable vaccine that prevented ________________.
New cases of polio declined dramatically.
What parts of the business sector expanded? (3) Albert Sabin later developed an oral vaccine for polio, causing the ___________________
______________________________________________________________in the United States.
The American dream in the 50s
By the end of the 1950s, Americans were enjoying the highest standard of living in the world many Americans began working in _____________________________________________, such as sales and management.
for the first time, white-collar workers outnumbered blue-collar workers—people who perform physical labor in industry.
White Collar Jobs
During the 1950s, businesses expanded rapidly “white-collar” jobs:
In the 1950s it was common to see people ___________________________________ (be like each other) to one another.
Individuality was not encouraged especially at work
The advertising age
The rise in luxury products led to the growth of more ___________________advertising.
What is a franchise? The ______________________________industry became the _________________-growing industry in the United States, using new marketing techniques to _____________ products.
The 1950s also had an increase in franchises, in which a person ______________ and _________________________ one or several stores of a chain operation.
A franchise is ______________________________________________________________
__________________________ restaurants developed the first franchises in America
Leisure in the 1950s
What was the primary purpose of creating a U.S. Interstate Highway System, funded by the 1956 Federal Highway Act? Americans experienced _________________ work weeks and more ____________________ time than ever before
Leisure time activities became a multi-billion dollar industry
Labor-saving devices added more spare time
The automobile culture
After the rationing of WWII, inexpensive and plentiful fuel and easy credit led many to buy cars
In 1956 Congress passed the ___________________________________________________
________________________ of 40,000 miles of interstate ________________________.
Main Reason why act was passed: In times of crisis it would be necessary to transport_____________________ and military supplies quickly
Impact of highway
The Interstate Highway system resulted in:
How did television impact American society? Less railroad
More _____________ and commuting
A new era of mass media led by ___________________________________emerged in the 1950s. 1948 only ______ homes owned TVs. By 1960 ______ homes owned a TV.
The impact of television:
An important source of ______________________________.
__________________________ and sporting events became more common.
__________________________ became the most popular magazine.
______________________________ = the complete ready-to-heat meals.
Popular television shows like ______________________________________ and ____________________________ expressed social norms and gender roles
A group of mostly white artists, who called themselves the ________________, highlighted the ___________________ that existed in the United States in the 1950s.
How were beatniks different from the norm? In 1957 beat writer ___________________published On the Road. This book described freewheeling adventures with a car thief and a con-artist. The book shocked readers but went on to become a classic in American literature.
Beatniks follow own path
The word may have come from the group feeling beat down by American culture.
Followers, called “___________________”, tended to shun work and sought understanding through Zen Buddhism, music, and sometimes drugs
Young Americans rebelled against the conformist ideals of adult society and looked to controversial styles in music and literature
Rock and Rock can be traced to what African America style of music? Music in the 1950s
In 1951 radio disc jockey Alan Freed gained permission from his manager to play African American __________________________________ on the radio.
He called it “____________________________________”
The listeners loved the new songs, and soon white artists were copying the sound
Many cities ________________________ rock and roll
The Generation Gap =_________________________________________________________
_________________________ became parents’ worst nightmare
Who were seen as social rebels of the 1950s? _________________________________- During the 1950s there was a rise in, juvenile delinquency— criminal behavior of youths.
While most teens did not participate in any illegal activity, teens were _____________________________, especially if they had long hair and dressed in an alternative manner they were known as greasers
Rise in the KKK
Rise in ___________________against African Americans due to the growing Civil Rights Movement
50s in a nutshell
The postwar era witnessed tremendous economic growth and rising social contentment and conformity. Yet in the midst of such increasing abundance and comfortable domestic lives; some social critics expressed a growing sense of unease with American culture in the 1950s.