Joyner Lucas was born to rap. Just one listen to the 28-year-old Worcester, Massachusetts native will turn any hip-hop fanatic into a true believer



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Joyner Lucas was born to rap. Just one listen to the 28-year-old Worcester, Massachusetts native will turn any hip-hop fanatic into a true believer. With his fluid flow, impeccable wordplay and unbelievably vivid storytelling, Joyner is poised to go down alongside rap’s greats.


Lucas captivated fans with his break-out viral video for his song “Ross Capicchioni” in 2015. The track chronicled the real-life, near-death, gang shooting of a Detroit teen in verse one, and then told the same story from the shooter’s perspective in verse two. It’s all very reminiscent of a young Eminem and earned Joyner over 5 million streams across Spotify and YouTube.
His 2016 single “I’m Sorry” is an equally captivating story revolving around a suicide letter, which has accumulated over 9 million streams across Spotify and YouTube. “Happy Birthday,” another stand-out, finds a frustrated young man raising another man’s child; while “Half-Nigger” deals with the complexities of being bi-racial.
Joyner’s rep was all enough to earn him a TV spot on the 2015 BET Hip-Hop Awards Cypher and the attention of industry vet Sha Money XL, who co-manages him.  Now, with a major label deal through Atlantic Records and two new tracks ready to roll-out (“Ultrasound” and “Just Like You”), Joyner Lucas is ready to begin forging his rap crown.
Lucas’ love for music began when he was just a kid listening to the R&B that his family would play around the house. But when guests came to visit, Joyner transformed to an MC.
“My aunt used to pay me $1 to rap Busta Rhymes’ ‘Woo Hah’ in the living room in front of her friends,” Joyner says. “I used to always hear music around the house and I knew I wanted to be involved when I heard it.”
When he was 7-years-old, Joyner formed a group with his uncle, who was only two years older. Together they recorded demos and remixed Diddy and Ma$e songs. It wasn’t until 2012 when Lucas really found his voice, recording at a non-profit youth center in his hometown.
“They made a music studio where I would record in my spare time,” he says. “It wasn’t until 2012 or 2013 that I wanted to use music as a way to touch people and make them change their perception by giving them an alternate point of view and perspective.”
Lucas’ 2015 mixtape Along Came Joyner, was a turning point. “I can make club records and pop records; but when I released Along Came Joyner and people started gravitating towards ‘Ross Capicchioni’ I knew what the people wanted from me,” he explains.
With that, Joyner found tapped into his true calling and hasn’t looked back. “I’m not one of those artists that does a song every 15 minutes,” he says. “I’m making music that creates an emotional connection and resonates with people. Timeless music.”

Give Joyner Lucas his crown now!




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