Lava introduces new Iris 504q its flagship smartphone that understands human gestures
~A super slim smartphone that combines intelligence and capability to deliver an unmatched mobile experience for all~
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@LAVAMobile introduces #Iris504q slimmest smartphone with #gesturemotion feature, for just Rs. 13,499
Key features of LAVA Iris 504q
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Gesture Motion
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5” IPS Screen with OGS technology and HD resolution (1280x720)
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Super slim design with 8.4 mm thickness
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Fast 1.2 Ghz Quad Core processor
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Android Version Jelly Bean v4.2 with Over the Air Software upgrades
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8MP Autofocus Camera with BSI sensor and 2MP Front Camera
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Long Battery 2000mAh with Battery Booster
New Delhi, June 15, 2013: LAVA International Limited, a fast growing company in the mobile handset industry, today announced its entry into the high-end smartphone category with its new flagship smartphone, Lava Iris504q. The phone boasts of technologically advanced gesture motion control that reinvents the mobile experience and set a new standard for smartphones in its category. Lava Iris504q is designed to address a large and important segment of the smartphone market where customers are looking to upgrade to an affordable, easy-to-use, full-featured and technologically competitive smartphone.
The Lava Iris 504q is a high-end Android smartphone with 8.4mm thickness that makes it the slimmest in its category. It brings HD experience to a 5 inch IPS screen with OGS display technology and a resolution of 1280x720 pixels. The new gesture motion feature allows the users to interact with the phone with just a swipe of the hand in the air. The gesture control feature can be used for clicking photos, changing tracks on the music player and video player, tuning FM channels and browsing entertainment gallery on the smartphone.
Powered by a Quad Core 1.2GHz processor and running on Android 4.2 (Jelly Bean), the Iris 504q comes with an intelligent flip cover, offering comfort and convenience to the consumer. This device sports an 8MP camera (rear auto-focus with in-built flash and BSI sensor) that provides multiple camera options to capture stunning photographs and a 2 MP front camera for 3G video calling. .
Lava Iris 504q also packs in 1GB RAM and an internal memory of 4 GB, which is expandable up to 32 GB,
giving users enough space to store their multimedia content. A large 2,000-mAh battery provides ample back up for multimedia, stand by and talk time.
Lava has also partnered with Hungama to provide seamless entertainment content on various VAS initiatives latest being integration of Hungama’s Music Application and ‘LavaZone’ the storefront (Powered by Hungama.com) on Iris 504Q . With this user gets access to over 2 million pieces of content across genres and languages, in the form of music tracks, music videos , trailers & dialogues; mobile content such as ringtones & wallpapers.Iris504q comes with some preloaded apps such as Opera web browser, Hungama Music App and Moden Combat HD from gameloft, making it a smart choice for the smartphone buyers.
Mr. Hari Om Rai, Co-Founder & Director, Lava International Ltd., said, “Lava believes in enhancing consumer experience while assisting efficiency and helping consumers to enjoy products that meet their needs. Our innovative products are a result of careful planning, intense R&D and listening to the needs of our consumers. We are proud to announce the launch of our flagship and the much awaited, Lava Iris 504q - a technologically competitive product, with superior features and high quality, available to our discerning customers at a smart price.”
Lava Iris 504q is a super slim, fast and easy-to-use smartphone that delivers effortless multitasking, making life easier and hassle-free. Priced at Rs. 13,499 Lava Iris 504q will be available across national retail chain stores, multi-brand outlets across India and online stores beginning 4th week of June.
For more information, please visit www.lavamobiles.com
To know more about this exciting product, follow Lava Mobiles on Facebook and Twitter.
About Lava International Limited
LAVA International Ltd established in 2009, is amongst the top Indian brands in the mobile handset industry. As a brand that strives to understand customers’ requirements deeply and has a complete in-house R&D center to convert those needs into products, Lava brings in products that offer superior value through good quality and best-in-class features at an affordable price. Headquartered in New Delhi, India, the company has offices in Mumbai, Bangalore, Kolkata, and abroad.
For media queries please contact:
Dimple Mehta/Nikunj Kewalramani
Dimple.mehta@2020msl.com/ Nikunj.kewalramani@2020msl.com
9560916670/09999457704
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