2.1.1 Market Segment
Persil segments its product among the various segments. Persil mainly segments its product
on the basis of the consumer income level. It usually focuses on the middle class earning
level. Its product such Persil Colour Gel Laundry Detergent
and
Persil Mega-pearls Colour
are product that are more used in the middle class income level of consumer. Its product
Persil Universal Laundry Detergent Powder are usually deign for the low level consumer
income level. Its product such as Persil Hygiene Disinfectant Rinse
and
Persil High
Efficiency (HE) Laundry Detergent are segmented for the high income level of consumer.
Persil also segments its product on the basis of cloth cleaning features like Persil Black Gel
Laundry Detergent for removing the black spot, Persil Colour Gel Laundry Detergent for
protecting the cloth colour, Persil Hygiene Disinfectant Rinse
for
cleaning bacteria and germs.
Persil also segment its detergent product on the basis of form of product such as powder and
liquid. Persil Dual Capsules is the example of this segmentation
