Employment patterns, job market trend and attitude towards work according to different age groups.
TECHNOLOGICAL:
Access of competitors to the new technologies and its impact on their product development/better services.
Research areas of government and education institutes in which the company can make any efforts
Other technological factors and their impacts on company and industry
LEGAL
Government
passed demonetization, which severely disrupted the rural and cash sector
GST implementation also changed the way industry used to function earlier
MARKETING MIX OF HEAD & SHOULDERS – THE 4 P’sPlace -Introduced back in 1961, Head & Shoulders has been successfully able to capture several international
markets like the United States, United Kingdom, India, Canada, Pakistan, Bangladesh etc. This renowned brand made its debut in India in 1997 and soon became the worlds number one shampoo”
across the globe. Due to the strong
backing of its parent company, Procter & Gamble, it has a strong distributor network within India as well. Today, Head and Shoulder products are available across all kirana stores, hypermarkets,
local markets, online retail stores and supermarkets across the rural and urban India.
Price-Even though it is a medicated, anti-dandruff shampoo no other brand has been able to match the sales of
Head & Shoulders in India.
Throughout its lifecycle, it has kept its prices at par through the competitive pricing strategy because of which it has been able to brand itself as a reasonable, affordable and pocket- friendly shampoo. PG also managed to effectively use the market penetration strategy so as to enter into new markets and acquire more customers. Also, since the product is available indifferent sizes at prices starting from as low as Rs. 4 it has been able to tap the rural markets as well. PG is also known for its promotional pricing strategy which they use during the summers by offering discounts and sales,
thereby, leveraging on higher volumes and greater revenues.
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