Mobile Advertising Guidelines
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NOTE: TO VIEW THE DOCUMENT WITHOUT THE REVISIONS SHOWING, PLEASE GO TO THE ‘VIEW’ MENU ITEM AND CLICK ‘MARKUP’ Table of ContentsVersions 1 Table of Contents 2 1.0 Overview 3 2.0 Mobile Web 5 Table 3: MMA Mobile Web Ad Guidelines 6 Mobile Web Banners Ad in Default 6:1 Aspect Ratio 6 Sample Creative (approx. size) 6 Table 4: MMA Extended Mobile Web Ad Guidelines 7 Mobile Web Banner Ads in Extended 4:1 Aspect Ratio 7 Sample Creative (approx. size) 7 Table 1: Mobile Web Banner Ad File Sizes 9 Table 5: Technical Specifications–WAP 1.0 Banners 10 Sample Creative 10 3.0 Text Messaging (SMS) 14 4.0 Multimedia Messaging (MMS) 17 5.0 Mobile Video and TV 26 6.0 Mobile Applications (North America Only) 30 Table 9: MMA Mobile Application Ad Guidelines 31 Mobile Application Banners Ad 31 Sample Creative (approx. size) 31 Table 10: Mobile Application Banner Ad File Sizes 33 Table 11: MMA Mobile Application Ad Guidelines 34 Mobile Application Full Screen Ad: Square 34 Sample Creative (approx. size) 34 34 Table 12: MMA Mobile Application Ad Guidelines 35 Mobile Application Full Screen Ad: Portrait / Landscape 35 Sample Creative (approx. size) 35 Table 13: Mobile Application Full Screen Ad File Sizes 37 Some applications support both portrait and landscape orientations, others only support a single orientation. In-application ads should only be shown in orientations that are consistent with the host application. Ad servers should select from the ad unit above formatsspecifications based on the supported orientations of the target host application. 39 Some applications support both portrait and landscape orientations, others only support a single orientation. In-application ads should only be shown in orientations that are consistent with the host application. Ad servers should select from the ad unit above formatsspecifications based on the supported orientations of the target host application. 39 6.4 Ad Specifications 39 6.4 Ad Specifications 39 6.4.1 Full Screen 39 6.4.1 Full Screen 39 6.4.2 Banners 39 6.4.2 Banners 39 Specifics on Counting Offline Behavior (mainly for connected/intermittently aware applications) 40 7.0 Technical Requirements for Mobile Advertisers 41 Appendix 42 Suggest these definitions go into the MMA Glossary only: Mobile media channel – a service offered to mobile phones via wireless networks that can be used by media owners and publishers to carry end user services, content and ad messages as well as to interact between the service provider / content publisher / marketer and the consumers. Examples of mobile media channels include: Mobile Web, Mobile Messaging (SMS, MMS), Mobile Applications, Mobile Video & TV, and Voice. Mobile advertising channel – A mobile media channel that can carry ad messages (a.k.a. “ad units”) either solely or in some combination with end user services and/or content. Directory: files files -> Answer True False 2 points Question 2 files -> Integer programming and game theory files -> 4 Integer Programming files -> Bpa vehicle Window Repair Scenario #1 task: Procure vehicle window relacement. Objective files -> Pop Warner History files -> North Carolina Inclusion Initiative Mapping Where Children with ieps are Being Served Purpose files -> Fall 2013 Spring 2014 Program Data: Standard 1 Exhibit 4d files -> Hanban – asia society confucius classrooms network 2010 request for proposal files -> Northern England’s set-jetting locations Download 415.34 Kb. Share with your friends:
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