Date
|
Owner
|
Changes
|
Workstream Reference
|
October 2008
|
Original
|
Version 3.0 c
|
|
1/6/09
|
Markus Munkler, Vodafone
|
Terminology, Standarization of Terms
|
Workstream items: ID 42.0
|
1/7/09
|
Juan Antonio Munoz
|
Edits, Comments
|
|
1/9/09
|
Kristine van Dillen, MMA
|
Updated Structure, Edits, comments, Maxtrix Summary for Appendix
|
Workstream items: ID 38.0
|
1/10/09
|
Markus Munkler, Vodafone
|
Edits, Comments on Mobile Web
|
Workstream items: ID 1.0
|
1/23/09
|
Roberto Ruju, Microsoft ScreenTonic
|
Edits, Comments on Mobile Web
|
|
1/23/09
|
Markus Muenkler, Vodafone
|
Edits, Comments on Mobile Web
|
|
1/28/09
|
Kirsten McMullen, 4info
|
V1.0 - SMS
|
Workstream items: 9.0, 10.0, 11.0
|
2/6/09
|
Markus Muenkler, Vodafone
|
Edits and Comments from various contributors; adding and applying definitions for terminology; suggesting UMAP on Mobile Web
|
|
3/4/09
|
Kristine van Dillen, MMA
|
V2.0 changes to SMS section
|
Workstream item 8.0
|
3/4/09
|
Markus Muenkler, Vodafone
|
Edits, Comments on MMS. Edits & "universal" vs "supplementary"
|
|
3/20/09
|
Ajit Viswanathan, Tapioca Mobile
|
V3.0 comments on SMS Section
|
|
3/17/09
|
Kirsten Mc Mullen, 4info
|
V3.0 comments & updates to SMS Section
|
|
3/20/09
|
Markus Munkler, Vodafone
|
V4.0 Edits, etc. to SMS Section
|
|
3/23/09
|
Paul Berney, MMA
|
Comments to SMS Section
|
|
4/9/2009
|
Markus Muenkler, Vodafone
|
Vodafone contribution to MMS section
|
Comments and changes in the MMS section
|
5/3/09
|
Kristine van Dillen, MMA
|
Inclusion of content from iPhone submission (see text in purple in Mobile Applications section)
|
|
5/3/09
|
Kristine van Dillen, MMA
|
Edits & Updates for verbiage & consistency
|
|
5/8/2009
|
Juan Antonio, unkasoft.com
|
Comments to Mobile Application section
|
|
Versions 1
Table of Contents 2
1.0 Overview 3
2.0 Mobile Web 5
Table 3: MMA Mobile Web Ad Guidelines 6
Mobile Web Banners Ad in Default 6:1 Aspect Ratio 6
Sample Creative (approx. size) 6
Table 4: MMA Extended Mobile Web Ad Guidelines 7
Mobile Web Banner Ads in Extended 4:1 Aspect Ratio 7
Sample Creative (approx. size) 7
Table 1: Mobile Web Banner Ad File Sizes 9
Table 5: Technical Specifications–WAP 1.0 Banners 10
Sample Creative 10
3.0 Text Messaging (SMS) 14
4.0 Multimedia Messaging (MMS) 17
5.0 Mobile Video and TV 26
6.0 Mobile Applications (North America Only) 30
Table 9: MMA Mobile Application Ad Guidelines 31
Mobile Application Banners Ad 31
Sample Creative (approx. size) 31
Table 10: Mobile Application Banner Ad File Sizes 33
Table 11: MMA Mobile Application Ad Guidelines 34
Mobile Application Full Screen Ad: Square 34
Sample Creative (approx. size) 34
34
Table 12: MMA Mobile Application Ad Guidelines 35
Mobile Application Full Screen Ad: Portrait / Landscape 35
Sample Creative (approx. size) 35
Table 13: Mobile Application Full Screen Ad File Sizes 37
Some applications support both portrait and landscape orientations, others only support a single orientation. In-application ads should only be shown in orientations that are consistent with the host application. Ad servers should select from the ad unit above formatsspecifications based on the supported orientations of the target host application. 39
Some applications support both portrait and landscape orientations, others only support a single orientation. In-application ads should only be shown in orientations that are consistent with the host application. Ad servers should select from the ad unit above formatsspecifications based on the supported orientations of the target host application. 39
6.4 Ad Specifications 39
6.4 Ad Specifications 39
6.4.1 Full Screen
39
6.4.1 Full Screen
39
6.4.2 Banners 39
6.4.2 Banners 39
Specifics on Counting Offline Behavior (mainly for connected/intermittently aware applications) 40
7.0 Technical Requirements for Mobile Advertisers 41
Appendix 42