Navy And Soft Blue Minimalist User Personal Graph

• 27 year old, Female
• GTA - Toronto,
• Actively dating
• Makes $80k/year plus passive income as
a content creator
• Owns a dog
• Has a very active social life with friends
in the evening
CHRISTINA THE GYM QUEEN
About
Christina is a 27 year old college graduate female that lives in Downtown Toronto and is a fitness influencer with k followers on Instagram. She has an active lifestyle, both physically and socially and makes around $80k/year as a fitness content creator. She is an advanced user of technology and films and edits all of her content herself. Christina maintains her active lifestyle by going to the gym x a week and loves to showoff her progress in the gym by wearing model-esque fashion- forward clothing when she's outwith her friends. She views food as fuel for maintaining health and sustaining her growth in the gym. She gets hungry between meals and would love to find a healthy juice low in calories that would go along with her healthy meals. after making researches on Google and using keywords like 'Healthy juice in Toronto, 'Cleansing juice near me, she comes across
Revitasize blog where she learns a lot about those juices and gives it a try
Interests
Pain Points
Goals
Loves to film fitness videos of herself for social media followers
Goes to the gym x a week
Has a very active social life with friends in the evening
Christina is super busy and struggling to balance healthy eating between work and gym
Looking for alternatives to meal- prepping, gets bored with the same foods every-day
Maintain and sustain her progress in the gym that supports daily workouts and her daily routines
Content Creator
Values
Loves to look good/show off her progress in the gym
Is part of fitness community and health coaching
Treats body as sacred, views food as 'fuel' for workouts
"If you treat your body
right, it will do right by you"
Christina McKenzie
Demographics
Use of technology
High, Christina is deeply embedded in the Apple Ecosystem and likes to have the latest and greatest Iphone, Macbook
Pro and especially the Apple watch to track her workout