New Social Media, New Social Science…and New Ethical Issues!

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Qualitative E-Interview Research
Qualitative E-Research Ethics Webliography


“New Social Media, New Social Science…and New Ethical Issues!” report based on a study of ethical issues raised by the New Social Media, New Social Science network members and related guidance from existing ethics guides.

NatCen report, “Ethics of online and social media research: Users’ views.”

University, Professional Associations and Societies’ Guidelines

American Psychological Association “Psychological research online: Opportunities and challenges” 

Association of Internet Researchers Ethics Guides 2002 and 2012


British Educational Research Association (BERA) Jones, C. (2011). Ethical issues in online research. British Educational Research Association.


British Psychological Association (BPS) Report of the Working Party on Conducting Research on the Internet: Guidelines for ethical practice in psychological research online

DPA Section 33 Overview for Research -

Edinburgh University Personal Data Research Guidelines -

Business and Marketing Research Guidelines

CASRO Social Media Research Guidelines

ESOMAR, European Society for Opinion & Marketing Research, ICC/ESOMAR International

  • Guidelines on Social Media Research

  • Guideline for Online Research

Market Research Association Guide to the Top 16 Social Media Research Questions

Market Research Society (MRS) Guidelines for Online Research (2012)

Governmental Agencies’ Guidelines

DPA Section 33 Overview for Research -

European Union Data Privacy Rules. See:

Privacy Impact on Scientific Research Studies -

WMA Declaration of Helsinki – Ethical Principles for Medical Research Involving Human Subjects. See:


Browne, K., & Nash, C. J. (2010). Queer methods and methodologies Farnham: Ashgate Publishing Limited.

Deacon, D., Pickering, M., Golding, P., & Murdock, G. (2007). Researching communications: A practical guide to methods in media and cultural analysis Bloomsbury Academic.

Hine, C. (Ed.). (2000). Virtual ethnography. Oxford: Berg.

Lee, R. M. (1993). Doing research on sensitive topics Thousand Oaks: Sage Publications.

McKee, H. A., & Porter, J. E. (2009). Ethics of internet research. New York: Peter Lang.

Miller, T., Birch, M., Mauthner, M., & Jessop, J. (Eds.). (2012). Ethics in Qualitative Research (Second ed.). London: Sage Publications.

Orton-Johnson, K. (2010). Ethics in Online Research. SAGE Internet Research Methods. In J. Hughes (Ed.), Internet Research Methods. London: SAGE Publications Ltd.

Salmons, J. (2015)Qualitative Online Interviews. Thousand Oaks: Sage Publications.

Salmons, J. (2010). Online Interviews in Real Time. Thousand Oaks: Sage Publications.

Salmons, J. (Ed.). (2012). Cases in online interview research. Thousand Oaks: Sage Publications.

Whiteman, N. (2012) Undoing Ethics: Rethinking practice in online research, New York: Springer


Berry, D. M. (2004). Internet research: privacy, ethics and alienation: an open source approach. The Journal of Internet Research, 14(4), 323-332.

Madge, C. (2007). Developing a geographers’ agenda for online research ethics. Progress in Human Geography, 31(5), 654-674. doi: 10.1177/0309132507081496

Trevisan, F and Reilly, P. (2014) Ethical Dilemmas in Researching Social Media Campaigns on Sensitive Personal Issues: Lessons from the Study of British Disability Dissent Networks, Information, Communication & Society. published online before print, doi 10.1080/1369118X.2014.889188

Zimmer, M. (2010). “But the data is already public”: On the ethics of research in facebook. Ethics and Information Technology, 12(4), 313-325. doi: Attribution-NonCommercial-NoDerivs  CC BY-NC-ND
For more about online interviewing see Qualitative Online Interviews and Cases in Online Interview Research
by Janet Salmons, PhD and visit see

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