Nssf comprehensive National Report – Appendices

Regional and National Weighted Distribution of Nonresident Tapestry Segments

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• Total 260,731 100.0% 583,058
• 100.0% 1,320,109 100.0%

Regional and National Weighted Distribution of Nonresident Tapestry Segments Tap Code Tap Name Southeast West Midwest Northeast National Total # Weighted % Total # Weighted % Total # Weighted % Total # Weighted % Total # Weighted % 17 Green Acres 14,003 5.4% 49,400 8.5% 33,036 9.2% 9,523 8.1% 105,962 8.0% 26 Midland Crowd 33,743 12.9% 41,402 7.1% 19,119 5.3% 3,630 3.1% 97,894 7.4% 25 Salt of the Earth 9,540 3.7% 35,983 6.2% 29,783 8.3% 9,990 8.5% 85,296 6.5% 46 Rooted Rural 15,029 5.8% 29,275 5.0% 13,730 3.8% 3,393 2.9% 61,427 4.7% 42 Southern Satellites 20,999 8.1% 20,304 3.5% 15,392 4.3% 2,409 2.0% 59,104 4.5% 12 Up and Coming Families 12,824 4.9% 26,573 4.6% 17,088 4.8% 1,845 1.6% 58,330 4.4% 6 Sophisticated Squires 8,546 3.3% 24,508 4.2% 17,505 4.9% 7,064 6.0% 57,623 4.4% 7 Exurbanites 9,938 3.8% 26,860 4.6% 12,287 3.4% 5,188 4.4% 54,273 4.1% 31 Rural Resort Dwellers 5,285 2.0% 27,484 4.7% 10,713 3.0% 5,570 4.7% 49,052 3.7% 33 Midlife Junction 6,924 2.7% 17,256 3.0% 11,071 3.1% 3,747 3.2% 38,998 3.0% 50 Heartland Communities 4,953 1.9% 20,013 3.4% 11,371 3.2% 2,102 1.8% 38,439 2.9% 4 Boomburbs 6,953 2.7% 17,081 2.9% 11,979 3.3% 1,563 1.3% 37,576 2.8% 18 Cozy and Comfortable 6,493 2.5% 12,175 2.1% 12,792 3.6% 5,294 4.5% 36,754 2.8% 37 Prairie Living 981 0.4% 23,267 4.0% 8,064 2.2% 672 0.6% 32,984 2.5% 2 Suburban Splendor 6,218 2.4% 13,395 2.3% 8,653 2.4% 4,372 3.7% 32,638 2.5% 13 In Style 6,037 2.3% 12,515 2.1% 9,874 2.8% 3,578 3.0% 32,004 2.4% 32 Rustbelt Traditions 3,942 1.5% 9,962 1.7% 12,405 3.5% 1,757 1.5% 28,066 2.1% 14 Prosperous Empty Nesters 6,636 2.5% 10,336 1.8% 6,453 1.8% 2,482 2.1% 25,907 2.0% 24 Main Street, USA 1,906 0.7% 9,876 1.7% 7,501 2.1% 6,066 5.2% 25,349 1.9% 29 Rustbelt Retirees 3,583 1.4% 8,199 1.4% 8,465 2.4% 3,026 2.6% 23,273 1.8% 56 Rural Bypasses 10,570 4.1% 6,048 1.0% 5,080 1.4% 254 0.2% 21,952 1.7% 19 Milk and Cookies 5,503 2.1% 9,854 1.7% 5,724 1.6% 735 0.6% 21,816 1.7% 28 Aspiring Young Families 3,642 1.4% 8,828 1.5% 6,286 1.8% 877 0.7% 19,633 1.5% 41 Crossroads 6,622 2.5% 7,445 1.3% 3,606 1.0% 506 0.4% 18,179 1.4% 3 Connoisseurs 4,043 1.6% 8,705 1.5% 3,150 0.9% 2,245 1.9% 18,143 1.4% 49 Senior Sun Seekers 4,042 1.6% 7,208 1.2% 3,967 1.1% 1,001 0.9% 16,218 1.2% 66 Unclassified 1,639 0.6% 12,973 2.2% 495 0.1% 7 0.0% 15,114 1.1% 10 Pleasant-ville 859 0.3% 5,557 1.0% 2,327 0.6% 5,948 5.1% 14,691 1.1% 16 Enterprising Professionals 2,651 1.0% 5,165 0.9% 4,655 1.3% 790 0.7% 13,261 1.0% 15 Silver and Gold 3,135 1.2% 4,962 0.9% 3,338 0.9% 1,297 1.1% 12,732 1.0% 48 Great Expectations 1,863 0.7% 4,910 0.8% 4,472 1.2% 1,194 1.0% 12,439 0.9% 9 Urban Chic 1,863 0.7% 6,811 1.2% 1,693 0.5% 1,405 1.2% 11,772 0.9% 36 Old and Newcomers 2,166 0.8% 4,339 0.7% 3,917 1.1% 1,273 1.1% 11,695 0.9% 1 Top Rung 2,920 1.1% 4,418 0.8% 2,035 0.6% 1,716 1.5% 11,089 0.8% 5 Wealthy Seaboard Suburbs 835 0.3% 3,807 0.7% 2,108 0.6% 4,274 3.6% 11,024 0.8% 22 Metropolitans 3,477 1.3% 3,665 0.6% 2,776 0.8% 767 0.7% 10,685 0.8% 57 Simple Living 1,487 0.6% 4,090 0.7% 2,830 0.8% 1,280 1.1% 9,687 0.7% 53 Home Town 2,086 0.8% 4,159 0.7% 2,715 0.8% 485 0.4% 9,445 0.7% 30 Retirement Communities 1,753 0.7% 3,029 0.5% 2,777 0.8% 1,217 1.0% 8,776 0.7% 38 Industrious Urban Fringe 1,080 0.4% 5,468 0.9% 1,305 0.4% 193 0.2% 8,046 0.6% 55 College Towns 1,248 0.5% 2,541 0.4% 1,901 0.5% 295 0.3% 5,985 0.5% 39 Young and Restless 1,028 0.4% 2,041 0.4% 2,142 0.6% 196 0.2% 5,407 0.4% 27 Metro Renters 1,362 0.5% 1,703 0.3% 1,616 0.5% 286 0.2% 4,967 0.4% 8 Laptops and Lattes 1,279 0.5% 1,710 0.3% 1,143 0.3% 371 0.3% 4,503 0.3% 52 Inner City Tenants 849 0.3% 2,157 0.4% 1,154 0.3% 198 0.2% 4,358 0.3% 20 City Lights 231 0.1% 884 0.2% 514 0.1% 2,320 2.0% 3,949 0.3% 21 Urban Villages 146 0.1% 2,678 0.5% 311 0.1% 69 0.1% 3,204 0.2% 23 Trendsetters 295 0.1% 1,419 0.2% 711 0.2% 569 0.5% 2,994 0.2% 43 The Elders 586 0.2% 886 0.2% 939 0.3% 440 0.4% 2,851 0.2% 51 Metro City Edge 1,562 0.6% 595 0.1% 588 0.2% 45 0.0% 2,790 0.2% 62 Modest Income Homes 1,620 0.6% 602 0.1% 357 0.1% 45 0.0% 2,624 0.2% 35 International Marketplace 150 0.1% 1,145 0.2% 618 0.2% 667 0.6% 2,580 0.2% 60 City Dimensions 340 0.1% 647 0.1% 822 0.2% 402 0.3% 2,211 0.2% 59 Southwestern Families 200 0.1% 1,475 0.3% 253 0.1% 22 0.0% 1,950 0.1% 34 Family Foundations 1,162 0.4% 248 0.0% 440 0.1% 59 0.1% 1,909 0.1% 40 Military Proximity 300 0.1% 584 0.1% 739 0.2% 132 0.1% 1,755 0.1% 63 Dorms to Diplomas 409 0.2% 608 0.1% 532 0.1% 61 0.1% 1,610 0.1% 11 Pacific Heights 60 0.0% 1,139 0.2% 205 0.1% 67 0.1% 1,471 0.1% 65 Social Security Set 287 0.1% 580 0.1% 448 0.1% 136 0.1% 1,451 0.1% 47 Las Casas 102 0.0% 1,004 0.2% 196 0.1% 47 0.0% 1,349 0.1% 58 NeWest Residents 106 0.0% 528 0.1% 146 0.0% 68 0.1% 848 0.1% 64 City Commons 359 0.1% 159 0.0% 170 0.0% 29 0.0% 717 0.1% 45 City Strivers 147 0.1% 65 0.0% 158 0.0% 101 0.1% 471 0.0% 44 Urban Melting Pot 59 0.0% 124 0.0% 91 0.0% 107 0.1% 381 0.0% 54 Urban Rows 39 0.0% 201 0.0% 27 0.0% 38 0.0% 305 0.0% 61 High Rise Renters 36 0.0% 30 0.0% 34 0.0% 23 0.0% 123 0.0%   100.0%__583,058'>Total 260,731 100.0% 583,058 100.0% 358,792 100.0% 117,528 100.0% 1,320,109 100.0% National Weighted Average Distribution of Avid (Purchasing 5 of 5 Years) and Infrequent (Purchasing 1 or 2 of 5 Years) Hunters for the Top Five Tapestry Segments – Associated with Figure 17 in the National Report Tap Code Tapestry Segment Avid Hunters Infrequent Hunters 17 Green Acres 10.7% 8.1% 25 Salt of the Earth 7.1% 5.3% 26 Midland Crowd 6.1% 6.7% 37 Prairie Living 5.6% 0.0% 31 Rural Resort Dwellers 7.8% 6.0% 12 Up and Coming Families 0.0% 5.6%   Other Segments 62.7% 68.4% Directory: FTP FTP -> Chaos equipment included FTP -> Dynatest 3031 lwd light Weight Deflectometer FTP -> Federal Communications Commission fcc 12-81 Before the Federal Communications Commission FTP -> Tr-41. 4-03-05-024 Telecommunications FTP -> Message Race Detection for Web Services by an smt-based Analysis FTP -> A proposal submitted to the FTP -> National reports on data buoy activities FTP -> Louisiana barrier island comprehensive monitoring program (bicm) Volume 1: Barrier Shoreline Post-Storm Assessment FTP -> Jcomm expert team on Download 1.62 Mb. 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