Oracle Reader Report March, 2017

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  Nearly all (94%) of Oracle Magazine readers access the magazine in digital format via a web browser.
  
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  Oracle Magazine readers have been accessing/receiving Oracle Magazine an average of 5.3 years.
  
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  Oracle Magazine subscribers spend an average of 47 minutes with the HTML on OTN format; 44 minutes with the web browser format, and 38 minutes with the APP format.
  
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  After reading Oracle Magazine, 72% of readers take some action, most often they visited an advertiser’s web site or a URL link at the end of an article (47%). Over 4 in 10 (42%) discussed or shared an article, and 38% downloaded or copied the sample code that accompanies an article.
  
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  One-third (34%) receive other digital publications.
  
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  When digitally accessing magazines, books and newspapers, the device readers use most often is a PC (93%) – either a laptop at the office (47%) or a laptop at home (45%). About two-thirds (65%) use their smart phone to access these media – most often an Android (40%). Over half (55%) use an electronic tablet – most often an iPad (27%). The overwhelming majority (84%) use 2 or more devices.
  
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  For those who use 2 or more devices, 60% of readers prefer a PC – either a laptop (17%) or the desktop (17%), both at the office.
  
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  To access Oracle Magazine via digital format, 75% of readers use a PC – either a desktop (25%) or a laptop (24%), both at the office.
  
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  Nearly 6 in 10 (58%) of digital/APP mobile magazine readers prefer the HTML (web page) platform.
  
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  On average, less than one other person (.6) typically reads or looks through the respondent’s copy of Oracle Magazine, however it is notably higher for those using the HTML version on OTN (1.5 other people).
  
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  When to comes to other people reading or looking through the respondent’s digital copy of Oracle Magazine at the office, on average, it’s less than one other person (.5), however it is twice as high for those using an APP (1.0 other people).
  
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  Nearly 9 in 10 respondents are male; their average age is 52 years; nearly all are college graduates and nearly all are employed; their average household income is $114,100; 54% reside in the U.S.
  
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  O
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  f those employed, 75% are IS/IT staff, and 23% are corporate management/staff. They work in companies with
  an average 4,577 employees.
  

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  Nearly all respondents (94%) access or receive Oracle Magazine digitally through a web browser.
  

Base: Total: 646

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  On average, respondents have been accessing/receiving Oracle Magazine an average of 5.3 years, while they’ve accessed it through the HTML version on OTN for 5.1 years.
  

Base: Digital through a web browser: 609; HTML version on OTN: 68; Digital through an APP: 60

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  Oracle subscribers spend an average of 47 minutes with the HTML on OTN format; 44 minutes with the web browser format, and 38 minutes with the APP format.
  

Base: Digital through a web browser: 609; HTML version on OTN: 68; Digital through an APP: 60

• 
  After reading Oracle Magazine, 72% of respondents took some action. Most often they visited a URL link in the article
  or visited an advertiser’s web site (47%), discussed or shared an article (42%), or downloaded or copied the sample code that
  accompanies an article (38%).
  

Base: Total: 646

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  One-third (34%) of Oracle Magazine subscribers read other digital publications with Java being currently read by 4%.
  

Base: Total: 646 8 or fewer respondents not shown.

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  Device Used: Nearly all respondents use a PC Desktop or Laptop to digitally access magazines, books or newspapers.
  PC laptops at the office (47%) or home (45%) are used most often. Smartphones are also widely used by respondents
  (65%), most often, Android (40%), and Electronic tablets are used by 55%.
  
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  Device Preferred: Six in ten of those who use 2 or more devices (60%) prefer a PC Desktop or Laptop to digitally
  access magazines, books or newspapers. PC laptops (17%) or PC desktops (17%) both at the office are preferred by
  most. Electronic tablets are preferred by 26%, with the iPad being the top choice at 14%.
  
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  Device Used to Access Oracle Magazine: Three-fourths of those who access Oracle Magazine digitally use a PC
  Desktop or Laptop with one quarter using their office desktop (25%) or their office laptop (24%).
  

Base for Used: Total Respondents: Total: 646 Less than 5 respondents not shown.

Base for Preferred: Used 2 or more devices in the last 30 days: 540 Less than 5 respondents not shown.

Base for Access to Oracle Magazine: Access Via Digital Format: 630 Less than 5 respondents not shown.

Preferred Platform for Reading Magazine Content of Digital/APP – Mobile Magazine Readers

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  The majority of respondents (58%) who read via digital/APP mode prefer to read magazine content as an HTML (web page).
  

Preferred Platform	Total
HTML (web page)	58%
Digital reader platform	42%

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  On average, less than one other person (.6) typically reads or looks through the respondent’s copy of Oracle Magazine, however it is notably higher for those using the HTML version on OTN (1.5 other people). One in five (19%) say other people do read or look through their copy of Oracle Magazine.
  Base: Total: 646
  
  
  
  

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  On average, less than one other person at the office (.5) typically reads or looks through the respondent’s digital copy of Oracle Magazine, however it is twice as high for those using an APP (1.0 other people). One in six (16%) say other people at the office do read or look through their digital copy of Oracle Magazine.
  Base: Prefer to Access Oracle Magazine via PC or MAC desktop at the office: 162
  
  
  
  

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  On average, nearly 9 out of 10 respondents are male.
  
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  Their average age is 52 years.
  
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  Nearly all (95%) are college graduates or better.
  
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  Nearly all (95%) are employed – mostly full-time (81%).
  
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  The average HHI is $114,100.
  
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  Just over half (54%) reside in the U.S. – mostly in the Pacific (14%) or South Atlantic (10%) regions.
  

Gender	Total
% Male:% Female Ratio	87:10
Prefer not to answer	4%
Age
Mean	52.4 yrs.
Education
Graduated College or More	95%
Employment Status
Employed	95%
Employed Full-Time	81%
Self-Employed	11%
Employed Part-Time	4%
Household Income
Average	$114,100
$100,000 or more	30%
Prefer not to say	38%
Region
Pacific	14%
South Atlantic	10%
Middle Atlantic	8%
East North Central	5%
West North Central	4%
East South Central	4%
Mountain	4%
New England	3%
West South Central	3%
Outside of U.S.	46%

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Company and Job Characteristics

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  Three-fourths (75%) have IS/IT Staff job titles, mostly DBA/Systems Administrator (26%) or Application Development/Programming Staff (12%). About 1 in 4 (23%) are in Corporate Management/ Staff.
  
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  There is an average of 4,577 employees in respondents companies.
  

Job Title/Area of Responsibility
Corporate Management/Staff	23%
IT/Systems Management	12%
Executive Management	6%
Line of Business Management	4%
Corporate Staff	1%
IS/IT Staff	75%
DBA/Systems Administrator	26%
Application Development/Programming Staff	12%
Consulting	9%
Software Engineer	8%
Software/Enterprise Architect	6%
Application Development/Program Management	5%
Technical Support Director/Manager	2%
Education/Training	2%
Miscellaneous	2%
Number of Employees in Company
Average	4,577
1,000 or more	54%

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