Local attendees: (living within a 40 mile radius/inside the county)
Domestic attendees: (living beyond a 40 mile radius /outside the county)
Overseas attendees:
Percentage of attendees that said the festival/event was main purpose of trip:
* Statistics must be gathered from a reliable source, state how figures are calculated (e.g. box office data, gate receipts, survey, bed night figures from accommodation provider, etc.). Please identify estimates where applicable. Audience Research undertaken in 2014 must be attached.
6. Provide details of special offers, packages, promotions offered in co-operation with accommodation providers or other tourism providers and provide results of same and along with examples of any promotional collateral produced.
7. List of approved accommodation used for the event:
Section C – Marketing (to include Sales & Digital)
8. Provide a detailed report on the Marketing and Sales Strategy you adopted for your 2014 Event, particular attention should be paid to:
Listings of marketing and promotional exposure should also be provided, include copies of newspapers ads/reviews, number of radio and TV adverts, website statistics and social media statistics.
Section D - Delivery of Key Performance Indicators (KPIs)
9. Provide at a minimum a one page report on how your event delivered the KPIs set out by Fáilte Ireland, you should detail the process involved, the activity undertaken, the results achieved and the learnings gained. Please refer to the Letter of Offer, KPIs for your event may include but are not limited to: (please ensure you provide a report on all KPIs listed in your Letter of Offer).
Completion of funded activities: The festival/event must take place on the dates and in the location specified and be completed as outlined in the Application Form or as subsequently agreed in writing with Fáilte Ireland. Failure to comply with this obligation may nullify the grant offer.
Completion of a tourism specific sales plan (details to be provided in Section C of this template document).
Maintaining a dedicated and regularly updated festival/event website suitable for use by domestic and international tourists and by the tourism trade.
Completion of a post event report (i.e., this template document).
The grant drawdown is conditional on the festival/event meeting all KPIs.
10. Please provide at a minimum, a one page post event evaluation report about your 2014 festival/ event, to include:
Comments/feedback from key sponsors and funders on their involvement with your event
11. Please provide details on your level of engagement with Fáilte Ireland’s Strategic Propositions (Wild Atlantic Way, East & South – Culture & Heritage or Dublin ) the impact of doing this and if you will continue to do so with your future events. Evidence of this activity should also be attached.
12. List of employment opportunities created by the festival both direct & indirect:
13. Did the festival avail of any training offered through Failte Ireland:
We certify that the information provided in this document (and attached documentation) is correct to the best of our knowledge.
Two authorised signatories on behalf of the Grantee:
