Technoprenuership1 10 ii) Market measurement and iii) Forecasting to be able to recognize which type of growth pattern the economy is following. According to Soriano and Nehrt (Business Policy in Asian Context page 15) Of particular importance beyond the growth in Gross National Product (GNP, is the population growth. This is usually underestimated resulting in more consumption, less investment, slower growth,
lower per capita income, a sharper but broader-based pyramid of income distribution. All of these results are critical to the demand for different types of products and services and to many other aspects of the environment Government statistics on i) Local production ii) Imports and exports and iii) Consumption of commodities provide a clue to what maybe in demand, in short supply, or in excess in one area. Together with local production, imports
indicate an existing market, thus suggesting new opportunities to satisfy a proven demand especially if one considers the high cost of imported products. (transport and handling costs. Imports include goods from other regions, provinces, and areas within the country. Study of export data and export developments is also very important because export promotion is a thrust of the government. Export data reveal opportunities for upgrading the quality and nature of existing export products by some improvements or degree of processing. Related to the use of government statistics is the identification of business opportunities through the use of industry lists such as the international Standard Classification Code (ISIC), which provides a common classification of industrial activities and is widely used by almost all governments. The code is useful for suggesting ideas and making sure that no possibilities have been overlooked. It is also helpful to investigate local materials and resources in terms of availability quality price and other production elements such as power, skills, and climate in assessing opportunities.
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