Quartz announces launch sponsors

NEW YORK, September 12, 2012—Atlantic Media Company president Justin B. Smith announced today that Boeing, Cadillac, Chevron, and Credit Suisse will be the launch sponsors of Quartz, the company's new global business news outlet that is set to launch later this month.

"We are thrilled with the caliber and diversity of the launch sponsors," said Smith. "They share our view that there is a new audience of global business leaders—influentials who are on the move—who want reported global business news and analysis delivered to them whenever they want it and wherever they are."

Quartz is mobile-first and tablet-focused with a responsive design that is optimized to fit any device. It will provide platforms for advertisers that let them engage directly with customers, an increasingly important goal for today's sponsors. Advertising content will be clearly distinguished from editorial content—but ads will be complementary rather than intrusive.  Quartz's launch sponsors will also take part in thought-leader events in several cities, including New York, London, and Hong Kong.

In just six months, Quartz editor-in-chief Kevin J. Delaney has assembled an all-star team from the world's most prestigious news organizations--a staff of journalists who have reported from 115 countries and speak 19 different languages.

Quartz's mission is to serve today's new class of global business leaders—digitally savvy, post-national executives who seek information that will help them better navigate the new global economy. For this ultra-mobile readership, Quartz will provide innovative smartphone and tablet experiences, in addition to the desktop web.

In 2013, Quartz will begin accepting advertising from other clients.

For more information, please visit qz.com.

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Perri Dorset