Rendering aesthetic impressions of text in color space



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7 Conclusions
This paper addressed the provocative question of how a computer might become a visual artist, rendering aesthetic impressions of a text as an abstract color grid with the likes of artists like Ellsworth Kelly and herman de vries. We proposed a computationally minded theoretical framework for understanding the aesthetic quality of art as a type of transaction between an artwork’s message and a model of the viewer, and we implemented an artbot called Aesthetiscope to realize and test this theory of art. The Aesthetiscope renders aesthetic impressions of text as a 16x9 grid of colors, and emulates the creative process of a visual artist. First, evocative readings of an inspiration text (word or poem), reading along five Jung-inspired dimensions of Think, Culturalize, See, Intuit, and Feel, expose the aesthetic potential of the text. Second, various psycho-semantic color logics map these evocative readings into color palettes. Third, the five color palettes are merged into the final artwork by considering that certain reading dimensions appeal more heavily to certain personality types. We theorize that the reason for mapping textual evocations into color space is to encipher them, and that giving the viewer something to discover, unwrap, and learn is commensurate to seducing them into perception and experience, which Dewey characterizes as the essence of aesthetic. In evaluating the Aesthetiscope with human judges, we found that Think, and Culturalize tended to be ineffective at producing meaningful color grids for viewers, while Feel produced the most consistently meaningful renditions. In a second evaluation of Aesthetiscope-generated artworks against a randomized control, we successfully demonstrated that the aesthetic of Aesthetiscope’s artwork is not arbitrary, but demonstrably inspired by a reading of text. We view our contribution as a salutary and successful foray in applying Artificial Intelligence tools to the subject area of aesthetics, which is traditionally considered to be a bastion of human emotional intelligence. By demonstrating within our prototype system that computers can control the aesthetics they project, we would like to embolden more research in this vein, which promises to extend the reach of how Artificial Intelligence will be able to touch and enrich all our lives in the future.

Acknowledgements
First, we thank Walter Bender for inspiring the Aesthetiscope with his and Jon Orwant’s incredibly mythical and addictive Color Deducto game, and for a thorough initiation into the color literature. We are also grateful to Prof. Judith Donath for inspiring a signalling approach to aesthetic, and Profs. Glorianna Davenport, Jeffrey Huang, and John Maeda for fruitful discussions and suggestions within the scope of this work. This research was supported by the sponsors of the MIT Media Laboratory, and in particular we thank British Telecom for their continued support for this line of research. Finally, we highly appreciate the anonymous reviewers of our FLAIRS paper for their helpful feedback.
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1 As we will later clarify, our understanding of the aesthetic is away from Kantian formalism, and more in the experiential spirit of Freud and Dewey.

2 Donald Knuth, “Computer Science and Mathematics,” American Scientist, 61, 6 (1973), 709.

3 P.T. Barnum, the circus entrepreneur, is credited with the saying “You can fool some of the people all of the time, all of the people some of the time, but you cannot fool all of the people all of the time.”



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