Section marketing education in ukraine. The interaction of universities

Dynowski Y. Peculiarities of the varieties of modern marketing……………………………………………...15

Zakrevsky A. Advanced Internet technologies at the faculty of marketing…………………………………...25

Illyashenko S., Konopelko G., Nedelko N., Starkey I. Analysis of factors influencing consumer choice of the applicants in the educational market…………………………………………………………………………...32

Kakotey A. Using the theory of generations in marketing ............................................................................... 39

Luciy E. Marketing — education in private educational establishments of Ukraine: modern scenarios…….51

Reshetnikova I. Student as a consumer of educational services in the marketing system of a higher educational institution…………………………………………………............................................................................... 59

Ian V. Economic University in Krakow. Assessment of the quality of teaching marketing in higher education: Experience of University of Economics in Krakow …………………………………………………………. 67

Teletov A. Marketing in the educational activities…………………………………………………………….78

Savitskaya N. Problem questions of domestic marketing education .................................................................86

Kratt A. A range of higher education services: domestic and foreign realities ………………………………88

Pilipchuk, V. Modern educational and qualification characteristics of specialists in marketing ……………..99

Bondarev Y., Nagalyk A. The role of agromarketing as a basis for the development of the marketing

strategy ……………………………………………………………………………………………………….152

Borisova T. Marketing of public authorities and local self-government in Ukraine: results of empirical research ………………………………………………………………………………………………………158

Buchinsky E. A color PR as a method of qualitative marketing ……………………………………………168

Vasylenko L., Krivosheev V. Modern problems of marketing in agro-industrial complex………………….177

Volkova I. Agromarketing in the control system of the enterprises of agrarian sector of economy…………183

Golodoniuc, A., Milcheva V. Marketing approaches to the formation of the product range as an effective method for the successful development of the enterprise ……………………………………………………186

Dannikov O. The process of specifying strategic directions of marketing activity of business entities in the domestic and global commodity markets ……………………………………………………………………197

Jegus O. Management of price policy of the retailers ……………………………………………………..208

Kovalchuk N. Socially responsible marketing ……………………………………………………………….219

Kolokolnikov I., Vertegel S. Marketing management of the enterprise and the efficiency of investment in staff development…………………………………………………………………………………………………..229

Kolotova N. The scope of crowdsourcing in the automotive industry advanced experience………………..236

Kubyshina N., Grebnev G. Formation of commodity marketing strategy of the company ………………….243

Mazur Y., Makushok E. The need markenting management in the agricultural enterprises of the region…..252

Mal’chik M., Popko O. Features of development of local start-UPS ………………………………………..262

Martynenko D. Features long-term planning of marketing activities enterprise……………………………..270

Polishchuk, V. Environmental marketing system of the enterprise ………………………………………….279

Romanova L. V. To the problem of formation of the marketing of rural areas ……………………………...286

Tkach V. Features of formation of strategy of development of iron ore enterprises of Ukraine on the principles of marketing in conditions of globalization ………………………………………………………………….297

Chukurna A. The choice of pricing strategies depending on the assessment of investment attractiveness of the company ……………………………………………………………………………………………………...311

Shapovalova, E. The role of marketing tools in the restoration of consumer confidence in banking institutions …………...……………………………………………………………………………………………………322

Sharko V. Marketing management of product range ………………………………………………………...333

Squire N., Falcon J. Marketing research of consumer behavior on the market of juices ……………………341

Shimanskaya A., Lutsenko T. Marketing activities subject to the issue of science-intensive products……..349

Czubała A. Influence of CorporateSocial Responsibility on the Development of the Concept of Marketing (the Impact of corporate social responsibility for the development of the marketing concept)…………………..358

Zemlinsky A., Zamlinsky V. Shaping the grocery sector of the agricultural market of Ukraine: priorities, investment sources, and marketing strategy …………………………………………………………………370

Sosunov V., Tsareva, T., Process approach to shaping the marketing model of product …………………...381

Orlov P. Socially responsible marketing: theory, practices, in light of the global economic crisis …………389

Tul’kina K., Smirnova K., Dokus A. Evaluation of the competitiveness of enterprises on the example of "Tavria V" ……...…………………………………………………………………………………………….402

Aksenov, I., Fertuck S. Peculiarities of development of marketing systems of interaction under market relations ………………………………………………………………………………………………………410

Shushugina L., Zima J. Marketing tools the promotion of tourist services in the market Ukraine …….……418

Belevcev M., Zaitseva, A. The development of enterprises in the context of Social-oriented marketing …..425

Belevtsev Y. Innovative resource-saving technologies as a tool of marketing strategy of management of the coal enterprise ………………………………………………………………………………………………..435