The Contributions of Marketing to Nigerian Economic Development By

Igwe, Kalu Chikeziri

Department of Marketing,

Federal Polytechnic, Oko.

igwekaluchikeziri@gmail.com

Abstract

Marketing has acquired an important place for the economic development of the whole country. Economic development is generally understood to mean an increase in national production that result in an increase in average per capita gross national product (GNP). The strategies of economic development among others include industrialization which incidentally, is the fundamental objective of most developing countries such as Nigeria. Marketing can be defined as a functional discipline of business may be understood as a dynamic process of society through which business enterprise is integrated productively with society's purposes and human values. It is therefore, the process through which economy is integrated into society to serve human needs.. Every business involves marketing and since the business activity tends to determine the level of development in a given society, marketing therefore becomes an index of development. This paper has the objective of looking at the contributions of marketing to Nigerian economic development. This can be done by exposing the scope of marketing and its roles in a given nation’s development and growth. The paper recommends the need to enhance the marketing activity of a given nation or society and concludes that a society that wants to develop should, embrace marketing.

Keywords: Marketing, Economic development, Business, Gross National Product,