SECTION 1. MARKETING EDUCATION IN UKRAINE.
THE INTERACTION OF UNIVERSITIES
Vasilkova N. Strategic marketing planning in higher education ........................................................................ 5
Dynowski Y. Peculiarities of the varieties of modern marketing……………………………………………...15
Zakrevsky A. Advanced Internet technologies at the faculty of marketing…………………………………...25
Illyashenko S., Konopelko G., Nedelko N., Starkey I. Analysis of factors influencing consumer choice of the applicants in the educational market…………………………………………………………………………...32
Kakotey A. Using the theory of generations in marketing ............................................................................... 39
Luciy E. Marketing — education in private educational establishments of Ukraine: modern scenarios…….51
Reshetnikova I. Student as a consumer of educational services in the marketing system of a higher educational institution…………………………………………………............................................................................... 59
Ian V. Economic University in Krakow. Assessment of the quality of teaching marketing in higher education: Experience of University of Economics in Krakow …………………………………………………………. 67
Teletov A. Marketing in the educational activities…………………………………………………………….78
Savitskaya N. Problem questions of domestic marketing education .................................................................86
Kratt A. A range of higher education services: domestic and foreign realities ………………………………88
Pilipchuk, V. Modern educational and qualification characteristics of specialists in marketing ……………..99
SECTION 2. MARKETING MANAGEMENT OF ENTERPRISE DEVELOPMENT
Korinev, V. (V. L. Cornu) Improvement of enterprise''s service in tourism and hotel market (improving the organization of service provision by enterprises of tourist and hotel market)………………………………..142
Bondarev Y., Nagalyk A. The role of agromarketing as a basis for the development of the marketing
strategy ……………………………………………………………………………………………………….152
Borisova T. Marketing of public authorities and local self-government in Ukraine: results of empirical research ………………………………………………………………………………………………………158
Buchinsky E. A color PR as a method of qualitative marketing ……………………………………………168
Vasylenko L., Krivosheev V. Modern problems of marketing in agro-industrial complex………………….177
Volkova I. Agromarketing in the control system of the enterprises of agrarian sector of economy…………183
Golodoniuc, A., Milcheva V. Marketing approaches to the formation of the product range as an effective method for the successful development of the enterprise ……………………………………………………186
Dannikov O. The process of specifying strategic directions of marketing activity of business entities in the domestic and global commodity markets ……………………………………………………………………197
Jegus O. Management of price policy of the retailers ……………………………………………………..208
Kovalchuk N. Socially responsible marketing ……………………………………………………………….219
Kolokolnikov I., Vertegel S. Marketing management of the enterprise and the efficiency of investment in staff development…………………………………………………………………………………………………..229
Kolotova N. The scope of crowdsourcing in the automotive industry advanced experience………………..236
Kubyshina N., Grebnev G. Formation of commodity marketing strategy of the company ………………….243
Mazur Y., Makushok E. The need markenting management in the agricultural enterprises of the region…..252
Mal’chik M., Popko O. Features of development of local start-UPS ………………………………………..262
Martynenko D. Features long-term planning of marketing activities enterprise……………………………..270
Polishchuk, V. Environmental marketing system of the enterprise ………………………………………….279
Romanova L. V. To the problem of formation of the marketing of rural areas ……………………………...286
Tkach V. Features of formation of strategy of development of iron ore enterprises of Ukraine on the principles of marketing in conditions of globalization ………………………………………………………………….297
Chukurna A. The choice of pricing strategies depending on the assessment of investment attractiveness of the company ……………………………………………………………………………………………………...311
Shapovalova, E. The role of marketing tools in the restoration of consumer confidence in banking institutions …………...……………………………………………………………………………………………………322
Sharko V. Marketing management of product range ………………………………………………………...333
Squire N., Falcon J. Marketing research of consumer behavior on the market of juices ……………………341
Shimanskaya A., Lutsenko T. Marketing activities subject to the issue of science-intensive products……..349
Czubała A. Influence of CorporateSocial Responsibility on the Development of the Concept of Marketing (the Impact of corporate social responsibility for the development of the marketing concept)…………………..358
Zemlinsky A., Zamlinsky V. Shaping the grocery sector of the agricultural market of Ukraine: priorities, investment sources, and marketing strategy …………………………………………………………………370
Sosunov V., Tsareva, T., Process approach to shaping the marketing model of product …………………...381
Orlov P. Socially responsible marketing: theory, practices, in light of the global economic crisis …………389
Tul’kina K., Smirnova K., Dokus A. Evaluation of the competitiveness of enterprises on the example of "Tavria V" ……...…………………………………………………………………………………………….402
Aksenov, I., Fertuck S. Peculiarities of development of marketing systems of interaction under market relations ………………………………………………………………………………………………………410
Shushugina L., Zima J. Marketing tools the promotion of tourist services in the market Ukraine …….……418
Belevcev M., Zaitseva, A. The development of enterprises in the context of Social-oriented marketing …..425
Belevtsev Y. Innovative resource-saving technologies as a tool of marketing strategy of management of the coal enterprise ………………………………………………………………………………………………..435
Shafaliyk, A. Information and sales marketing system in the context of high risk business …….………….441
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