Strategic Action Plan
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- Community and Economic Development
- Overview
- Mission and Purpose
- FOUR-YEAR STRATEGIC ACTION PLAN
- PROPOSED FOUR-YEAR BUDGET SUMMARY
- Greater Hall Chamber of Commerce Board of Directors
Discussion Draft! Prepared by www.STELLARfundraising.com The Greater Hall Chamber of Commerce Strategic Action Plan
The HALLmark Vision … “A Clear Path to the Future” A Four-Year Community and Economic DevelopmentInitiative for the Gainesville/Hall County Area Background In 1994, the Gainesville/Hall County community came together to create, fund and implement the HALLTogether program, bringing a renewed commitment to the economic well-being of all of the Gainesville/Hall County area. That commitment was reinforced in 2000 with the advent of the HALLmark Initiative. As a result of these programs, our expectations have been elevated to higher and higher levels. To reach those new expectations, it is now time to take stock and renew our collective commitment to the community. Much has been accomplished such as the renovation and expansion of the Chamber office building. With the modern facility paid for and professional staff in place, we now have a more functional business center and hub for community development. There have also been major improvements in local relationships and a renewed spirit of cooperation among governmental entities, business leaders, educational institutions, and community leaders. And, we have attracted new jobs and investments into the community. Many things have changed in the past five years prompting us to reassess where we are today and determine where we want to be in the next five to ten years. There has been a tremendous impact on our area by the consolidation of many industries, primarily in manufacturing and also in some financial arenas. While the movement to offshore production has impacted our community, so has the importation of immigrant labor. These factors continue to affect our need to grow, expand and attract new industries that are more relevant to the knowledge-based economy of today and tomorrow. The changing demographics of our county have also put additional strains on the social infrastructure, especially that of education and healthcare. So today we are launching the new commitment, The HALLmark Vision – “A Clear Path to the Future.” The focus of this initiative is to build on the solid foundation in place due to the foresight of Hall’s leadership over 10 years ago when the HALLmark Initiative was born. This new effort will lead the way in retaining the good jobs we currently have, while attracting more new investment and even better jobs in the technology and bio-tech sectors. We will also focus on the development of start-up based on new technology applications. In order to accomplish these goals, it is imperative that the social and workforce issues also be addressed through our new vision for the future. OverviewThe Greater Hall Chamber of Commerce is embarking on an aggressive and bold new four-year action plan for the Hall County area. New ideas for our community are being developed and will be finalized through the upcoming HALLmark Visioning process. This initiative will be the vehicle to bring together representatives from government, education, business and volunteers to identify and capitalize on the plentiful resources of the Gainesville/Hall County area. With the infusion of new ideas, energy and resources, this program will ensure the economic viability of our region for decades to come.
Mission and PurposeThe Greater Hall Chamber of Commerce is an organization supported by the private sector and public entities that are dedicated to improving the community’s prosperity and the overall quality of life for all in the area. In order for us to succeed, we must be focused on the future by developing our collective vision and by working together diligently to realize that vision. Gainesville/Hall County is a progressive community of individuals and families who are active in improving the quality of life for those living in this dynamic region of Georgia. In order to maintain our posture and to take advantage of our opportunities, we will muster the required resources necessary to meet our needs for today and, even more importantly, our needs for tomorrow. As always, the bottom line and final evaluation of our efforts will be answered when we see if the quality of life of all Gainesville/Hall County citizens has been dramatically improved. The HALLmark Vision – “A Clear Path to the Future” action plan is to:
FOUR-YEAR STRATEGIC ACTION PLAN
A CLEAR PATH TO THE FUTURE----will initiate a comprehensive, year-long community wide visioning program to be inclusive of all segments and groups in the Gainesville/Hall County Area. This process will chart the way for the implementation of smart, sustainable growth and development by focusing on everything that affects our community.
Total Four-Year Investment – $200,000 2. Economic Development and Existing Business Retention & Expansion (BRE) Enhancement A CLEAR PATH TO THE FUTURE---will initiate efforts to recruit businesses that require a highly skilled workforce and will serve as a catalyst to increase business retention and expansion activities with companies, including, but not limited to, those that have high probability of new employment growth. Economic Development (Recruitment)
Business Retention & Expansion (BRE)
Total Four-Year Investment - $690,000 3. Retail and Small Business Development A CLEAR PATH TO THE FUTURE---will attract and promote the development of “high-end” retail establishments and locally owned small businesses. We will provide a forum where new enterprises in the community can find resources vital to new business development.
Total Four-Year Investment – $250,000 4. Education and Workforce Development A CLEAR PATH TO THE FUTURE---will build the human capital necessary for our community to fully participate in the new knowledge economy. We will provide leadership in the establishment of alliance programs and networks to insure an educated, well-trained workforce that is willing and able to compete in today’s global marketplace.
Total Four-Year Investment – $380,000 5. Community Issues and Governmental Affairs A CLEAR PATH TO THE FUTURE---will promote positive interaction between local and state government and our business community. We will identify the physical and social infrastructure needs of the county and we will provide leadership to address those needs. We will create an atmosphere of Ownership and Responsibility by all citizens and governmental officials.
Total Four-Year Investment – $330,000 PROPOSED FOUR-YEAR BUDGET SUMMARY1. The HALLmark Vision for the Future $ 200,000 2. Economic Development - Business Attraction &Retention $ 690,000 3. Retail and Small Business Development $ 250,000 4. Education and Workforce Development $ 380,000 5. Community Issues and Governmental Affairs $ 330,000 Four-Year Pledge Total $ 1,850,000 FOUR-YEAR GOALS The following measurable goals will be attained over the course of the four-year program:
Oversight and Governance The Board of Directors and Executive Committee of the Greater Hall Chamber of Commerce and program investors will guide the four-year “The HALLmark Vision – A Clear Path to the Future” initiative. They will remain responsible and accountable for program implementation, management, oversight and disbursement of funds. A current list of Board members follows. Investors will receive timely communiqués, updates on program successes, briefings, program progress reports, invitations to key program events and will be recognized accordingly. Conclusion The Greater Hall Chamber of Commerce will continue to work toward creating new jobs and economic growth by traditional methods such as attracting new industry to the area. In addition, long-term community and economic development growth will be realized as the Gainesville/Hall County Area moves toward the goal of becoming the choice location for people to live and work in Northeast Georgia. A successfully implemented HALLmark plan will generate benefits for those who live and work in the Gainesville/Hall County Area, including:
By aggressively preparing for the future, HALLmark will focus on, among other things, marketing our unique attributes and building a more fertile business climate, the Gainesville/Hall County Area will achieve its Vision for the Future. Greater Hall Chamber of Commerce Board of DirectorsBenny Bagwell, Jackson EMC Emily Bagwell, Whelchel & Dunlap Dr. Steven Ballowe, Gainesville City Schools Susan Bass, The Atlanta Falcons John Brady, Mayor of Clermont Gene Brown, Georgia Department of Labor Dr. Jack Chapman, Gainesville Eye Associates Sam Chapman, Hall County Farm Bureau Lance Compton, Red Clay Interactive Kristin Daniel, Carroll Daniel Construction Co. Connie Davis, Marketing & PR Consultant Denise Deal, Community Volunteer Luca di Benedetto, ATEX, Inc. Kit Dunlap, Greater Hall Chamber Dr. Dennis Fordham, Hall County Schools Rob Fowler, Turner Wood & Smith Mike Freeman, St Gabriel’s Episcopal Church Trent Fricks, Community Bank & Trust Tom Oliver, Chairman, Hall County Commission Debbie Hardy, The Norton Agency Lisa Jarrard, Georgia Power Brooke Kalinauskas, Conditioned Air Systems Michael Kelly, Signs by Tomorrow Phillippa Lewis-Moss, Community Service Center Gus Lobo, Homestar Financial Corporation Kate Maine, Riverside Military Academy Steve McNeilly, Northeast Georgia Med Center Kelly Miles, Smith Gilliam Williams & Miles Col. Richard Moore, Riverside Military Academy Dr. Michael Moye, Lanier Technical College Dr. Martha Nesbitt, Gainesville College Lana Nix, SunTrust Reggie Perry, Milton Martin Toyota Larry Poole, Mayor of Gillsville Bryan Puckette, Mayor of Flowery Branch Stephen Reynolds Chris Romberg, Food Equipment Services Bill Sanders, Jackson EMC Edwin Sawyer, Sawyer Innovations Kirby Scheimann, Aqualand Marina Dr. Ed Schrader, Brenau University Anita Scott, Northeast Georgia Medical Center Lamar Scroggs, Mayor of Oakwood Ferrell Singleton, Lakeview Academy Reed Skinner, United Community Bank Steve Syfan, Turbo Logistics Dan Summer, Summer & Summer Attorneys Milton Turner, Mayor of Lula Dick Valentine, United Community Bank Russell Vandiver, Lanier Technical College John Vardeman, Morton Vardeman & Carlson Greg Vitek, IMS Gear George Wangemann, Mayor of Gainesville R. K. Whitehead, Whitehead Die Casting Mike Whitmire, Gainesville Bank & Trust Philip Wilheit, Wilheit Packaging Materials Ben Williams, Jordan Jones & Goulding Cindy Wilson, Economic Development Corp
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