Contextual Factors and the Creativity of Frontline Employees: The Mediating Effects of Role Stress and Intrinsic Motivation
Nguyễn Phương Uyên
Nguyễn Xuân Hòa
Nguyễn Nữ Hoài Phương
Vũ Thị Thanh Trân
Table of contents
03
06
Definition of main concepts & Questionaire
Results
Creative frontline service employees
producing superior customer experiences
customer satisfaction
quality relationships
organizational performance
Organizations may have much to benefit from understanding the key organizational, personal characteristics that are associated with employee creativity
Fine-tune recruitment selection and training programs
Orchestrate the work environment
01
Investigating the link between role stress and creativity
Proposing
Role Theory
Which contextual factors affect creativity?
Does the role stress link to creativity?
01
02
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