WHAT AFFECTS THE DECISION WHEN BUYING BEER
Respondents were asked to assess the factors that influence their decision to purchase beer from 1 to 5, where 1 means that the factor was not important, and 5 that they were given factor was very important. The results indicate that the 17 respondents gave the taste of beer the highest score, 15 respondents gave a high score to quality of beer. The next important factor is the brand of beer and 10 respondents considered this very important.
9 respondents said that they do not care about the origin of beer. Factors like colour of beer, beer packaging, the percentage of free beer and recommendations of friends were grouped into one common factor and 37 respondents stated that they do not care about that. This is followed by 33 respondents to whom it does not matter none of the factors mentioned above when purchasing a beer. The remaining 18 respondents said that to them the colour of beer, packaging, and the percentage of free beer and recommendation of friends are important.
When asked about how they would react if the store does not have their favourite beer, 66% of respondents stated that they would buy some other alcoholic drink, while other respondents would go to a different store or would buy another brand of beer. In the opinion of 32% of respondents, Konzum has the best selection of beer, followed by Interspar and Lidl (18% of respondents). 14% of respondents thinks that Kaufland has the best offer, and among others, 5% of respondents said Metro and Billa.
Of the 163 respondents who consume beer in bars/restaurants, 64% preferred a beer in a bottle, and 36% of respondents orders tap beer.
When it comes to tap beer, respondents said that to them it’s important the brand of the beer and also the fact in what kind of mugs will they be served. If they can’t get their favourite beer in a bottle, respondents said they would change the brand.
Source: Progressive Magazine, May 2016
Source: Express Magazine, http://www.express.hr/
BEER PRODUCERS IN CROATIA
ZAGREBAČKA PIVOVARA D.O.O.
Ilica 224, Zagreb
Tel: +385 (01) 3900 199 Fax: +385 (01) 3774 769
ozujsko@zagpiv.hr http://www.ozujsko.com
HEINEKEN HRVATSKA D.O.O.
Dubrovac 22, Karlovac
Tel: +385 (047) 607 111 Fax: +385 (47) 600 682
pressoffice@heineken.com http://www.heineken.com/hr
CARLSBERG CROATIA D.O.O.
Ulica Danica 3, Koprivnica
Tel: +385 (048) 657 011 Fax: +385 (48) 657 077
petra.svarc@carlsberg.hr http://www.carlsberg.hr
OSJEČKA PIVOVARA D.D.
Vukovarska 312, Osijek
Tel: +385 (031) 514 710 Fax: +385 (031) 514 765
kontakt@pivovara.hr http://www.pivovara.hr
PIVOVARA DARUVAR D.O.O.
Reljkovićeva 2, Daruvar
Tel: +385 (043) 631 110 Fax: +385 (043) 331 351
info@pivovara-daruvar.hr http://www.pivovara-daruvar.hr
ISTARSKA PIVOVARA D.O.O.
Sv.Ivan Dol 10, Buzet
Tel: +385 (052) 662 000 Fax: +385 (052) 662 652
info@istarska-pivovara.hr http://istarska-pivovara.hr/
PIVOVARA LIČANKA d.o.o
Novoselija bb, Donje Pazarište
Tel: +385 (053) 685 224 Fax: +385 (053) 685 225
licanka@pivovara-licanka.hr ¸ http://www.pivovara-licanka.hr/
VUKOVARSKA PIVOVARA j.d.o.o.
12. Redarstvenika 14, Vukovar
Tel: +385 (032) 425 637
vukovarsko.pivo@zg.t-com.hr
PIVOVARA I PIVNICA MEDVEDGRAD - ZAGREB D.O.O.
Savska 56, Zagreb
Tel: +385 (01) 3645 557 Fax: +385 (01) 3646 549
info@pivnica-medvedgrad.hr http://www.pivnica-medvedgrad.hr/
Zmajska pivovara d.o.o.
Baštijanova 1A, Zagreb
Tel: +385 98 583 588
info@zmajskapivovara.hr http://www.zmajskapivovara.hr/
THE BIRD D.O.O.
Kanalski put 1, Zagreb
Tel: +385 (023) 364 320
info@thegarden.hr http://www.thegarden.hr/
NOVA RUNDA J.D.O.O.
Humska 6, Zagreb
Tel: + 385 99 3644205
http://www.novarunda.com
BEER DISTRIBUTORS IN CROATIA
Kaiser-prom d.o.o.
Josipa Lončara 2G, 10090 Zagreb
Tel: +385 (0)1 349 6086
kaiser@kaiser-prom.hr , www.kaiser-prom.hr
MAS plenum d.o.o.
Digitronska 33 52460 Buje Tel: +385 91 220 2273 info@masplenum.hr www.masplenum.hr
Magic Beer Room Dr. Luje Naletilica 4 10000 Zagreb Tel: +385 (0)1 652 24 78 Fax: +385 (0)1 652 24 83 info@bc-group.hr www.bc-group.hr
TIA PARTNER d.o.o. Kukuljanovo 409 51227 Kukuljanovo Tel: +385 (0)51 657 900 Fax: +385 (0)51 657 999 nabava@tiapartner.t-com.hr www.tia-partner.hr
Carlsberg Croatia d.o.o. Ulica Danica 3 48000 Koprivnica Tel: +385 48 657 011 Fax: +385 48 657 077 info@carlsberg.hr www.carlsberg.hr
NIPA TRGOVINA d.o.o. Obrtnička 29 10437 Brestovje Tel: +385 (1) 33 71 170 Fax: +385 (1) 33 71 711 nipa-trade.ltd@zg.t-com.hr www.nipa-trade.ltd.htnet.hr
Horeca grupa Ulica kneza Mislava 2 10000 Zagreb Tel: +385 (1) 2051 284, Fax: +385 (1) 2051 303 igor.jukic@horecagroup.hr www.horecagroup.hr/
Roto dinamic d.o.o. Samoborska Cesta 102 10000 Zagreb Tel: +385 (1) 3903440 Fax: +385 (1) 3903459 www.rotodinamic.hr
Kristy d.o.o. Medarska 69 10000 Zagreb Tel: +385 1 386 06 14 , +385 95 843 53 70 info@kristy.hr www.kristy.hr/wp/
Radoš trgovina d.o.o. Zagrebačka 109 10360 Sesvete, Zagreb Tel: +385 1 2012 660 Fax:+385 1 2012 649 rados@rados-klas.hr http://www.rados-klas.hr/
Makro d.o.o. Put Sv. Lovre 59 21311 Stobreč Tel: +385 21 326 430 Fax: +385 21 326 605 makro1@st.t-com.hr www.makro.hr
Atlantic Grupa D.D. Miramarska 23 10000 Zagreb Tel: +386 5 6631 604 Fax: +385 5 6631 570 peter.ovnic@atlanticgrupa.com www.atlanticgrupa.com
MAGMA D.O.O. Varaždinska ulica, odvojak I. 14 42000 Jalkovec, Varaždin Tel: +385(0)42 403-777 http://magma-vz.hr/
DOLIUM d.o.o. Vučak 36 10000 Zagreb Tel: +385 (1)63 93 550 Fax: +385 (1)63 93 551 dolium@paulaner.hr www.paulaner.hr
G3 Spirits Buzinski prilaz 30 10000 Zagreb Tel: +385 (1) 66 10 240 Fax: +385 (1) 66 10 250 info@g3spirits.hr www.g3spirits.hr
VINICOLA P & V d. o. o. Dubrova 105 52220 Labin Tel: +385 98 224055 Fax: +385 52 851888 info@vinosanmartino.com www.vinicola.com.hr
Domak d.o.o. Selska cesta 46 10000 Zagreb Tel: +385 1 3643 889, +385 99 3203204 Fax:+385 1 3643 281 info@domak.hr www.bavariapivo.hr
Valentić d.o.o. Savska cesta 1A, Jelkovec 10360 Sesvete, Zagreb Tel: +385(1)-2013-888 Fax: +385(1)-2013-999 valenticdoo1@gmail.com www.valentic-drinks.com
HERMO d.o.o. Krešimira Filića 114/B 42000 Varaždin Tel: +385 (0)42 240 555 Fax: +385 (0)42 351-277 info@hermo.hr www.hermo.hr
SVIJET PIVA j.d.o.o. Petrova ulica 180 10000 Zagreb Tel: +385 99 243-8974 http://svijetpivazg.wix.com/svijetpiva
Kelonio d.o.o. Psunjska 8 10110 Zagreb Tel: +385 91 36 98 379 beer@beershop.hr http://www.beershop.hr/
Stanić Group Bilice II 21G 21000 Split Tel: +385 21 246 700 Fax: +385 21 482910 stanic@stanic.com www.stanic.com
VRUTAK d.o.o. Vodovodna 20a 10000 Zagreb Tel: +385(0)13643701, 3643-705 Fax: +385(0)1 3643-573 vrutak@vrutak.hr www.vrutak.hr
PPD Croatia
Badalićeva 26 F 10000 Zagreb
Tel: +385 1 618 4800 Fax: +385 1 600 98 80
info@ppd.com.hr www.ppd.com.hr
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