This section covers the three key aspects of Kraft Heinz Corporate Strategy that influence the marketing plan: Mission, Goals and Core competency/sustainable competitive advantage of The Kraft Heinz Company and Country Time to improve their market Presence and achieve the Global leader in the soft drinks business in the next three years.
I. Mission:
The mission of The Kraft Heinz Company is to become a global leader in the flavored drinks market and produce high-quality, nutritional, and Customized flavored drinks at cheaper prices than competitors that satisfy the consumers across all age groups. The Kraft Heinz strives to continue its innovation and come up with the best quality products and its focus is dedicated to sustainable health and paramount importance is on developing nutritious products and safeguarding the health of communities. Also, The Kraft Heinz strives to pay out high dividends to its investors.
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