Three Year Marketing Plan Kraft Heinz – Country Time Natural lemonade

II. Goals:

1. 
   To achieve wide distribution by enhancing the current collaboration with Major retail giants such as Kroger, Walmart, Cost Co., Target etc. to target the Urban Consumers.
   
2. 
   To become pioneer in the Lemonade business in the United States by the end of 2022 by pushing the current Global leaders such as Pepsi Co., and Coca-Cola.
   
3. 
   To retain the current Global brand image of Country Time as high-quality lemonade producer
   
4. 
   To enter the international market (at least 100 countries) by the end of Year-3
   
5. 
   To actively collaborate with the Organic & Natural Grocery Distributors such as United Natural Foods VehGro, etc., to target the age-old consumers.
   
6. 
   To consolidate all the Local Lemonade distribution channel across various states in the United States by 2021 and target the local consumers in rural areas.
   
7. 
   To introduce at least 5 additional flavor of lemonade by 2023 and increase the target audience.
   
8. 
   To emphasize more on the local markets and distribute the flavors based on the geographical locations and rebrand the drink with the local names and distribute it through inhouse and external distribution centers to better reach the consumers especially in south Asian Markets where the Local lemonades such as Sarsa has ousted the famous brands such as Minute Maid and Tropicana and become the market leader by the end of 2023.
   
9. 
   To become the no.1 choice and household name for Natural lemonade by consistent improvement in the products and gain the trust of consumers.