Tiktok as an advertising platform: its effectiveness to young adult consumers buying decision making in apalit, pampamga
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Title Proposal #1 , Title Proposal No. 1, A-Framework-for-Market-Analysis
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- ADULT CONSUMERS BUYING DECISION MAKING IN APALIT, PAMPAMGA” Introduction
| RESEARCHER’S NAME(S): Angeles, Mary Joyce M. Bustos, Mary Joyce D. Go, Justin M. Manansala, Erica B Montaña, Maria Lolita Rita G. Simon, Jane Trixy R. PROGRAM: BSBA 3B Proposed Title Nob TITLE: “TIKTOK AS AN ADVERTISING PLATFORM ITS EFFECTIVENESS TO YOUNG ADULT CONSUMERS BUYING DECISION MAKING IN APALIT, PAMPAMGA” Introduction TikTok, originally known as Douyin in China, has a captivating history that traces its roots back to its launch in September 2016 (Zhang, 2016). Conceived by the Chinese tech company ByteDance, TikTok quickly evolved into a global sensation, with its international debut occurring in 2018 (Singh, 2018). This social media app allows users to create and share short, engaging videos, often set to music, making it an ideal platform for self-expression, entertainment, and connectivity among a diverse audience of users (TikTok, n.d.). In Apalit, Pampanga, TikTok has gained immense popularity, particularly among young adults, and has become an integral part of their daily lives. The platform's unique features, including its creative challenges and viral trends, have made it a hub for trendy content creation and consumption Smith, 2020). TikTok, beyond its role as asocial media app, has also emerged as a formidable advertising platform. Advertisers have recognized the platform's potential to engage with a wide and dynamic audience (Business of Apps, 2021). TikTok advertisements encompass a range of formats, from short video ads to interactive promotional campaigns. They are strategically designed to captivate and influence users, including young consumers in Apalit, Pampanga, where the app has woven itself into the fabric of their online experiences. The effectiveness of TikTok ads in targeting and persuading young adults in this region presents an intriguing avenue of study. The aim of this study is to assess the advertising marketing strategies employed on TikTok within the context of Apalit, Pampanga. Specifically, the research will delve into three key areas live selling, short-video content, and affiliate marketing. Furthermore, it seeks to unravel the multifaceted factors that shape the decision-making processes of young adult consumers in Apalit, Pampanga. These factors encompass personal, social, cultural, and psychological dimensions, all of which have a bearing on how TikTok advertisements influence their buying decisions (Kotler & Keller, 2016). By addressing these questions, this study aims to provide a comprehensive understanding of TikTok's role as both asocial media platform and an advertising powerhouse in the local context of Apalit, Pampanga. Download 132.3 Kb. Share with your friends:
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