TONI M. KOSTER
1608 Kinglet Drive, Sparks, Nevada 89441
tropcs@sbcglobal.net
775-848-9666
SUMMARY OF QUALIFICATIONS
I am a dynamic sales and marketing professional with over 30 years of experience in hospitality, tourism, gaming and golf and spa sales. I am an effective communicator with demonstrated leadership in fast-paced environment. Dead-line oriented, combines creative and analytical skills to produce quality results. I have a superior organizational, relationship building and tactical skills and am an outgoing self-starter with a passion for the hospitality business.
PROFESSIONAL EXPERIENCE
ZOOMAWAY.COM 2016 to Present
Vice President of Sales
Responsible to expand this company both nationally and internationally in the packaging element for hotels, golf courses, spas and external activities. Direct all leisure sales to ensure full maximization of the company’s sales potential. Track, review and analyze departmental metrics to monitor success towards meeting goals.
ATLANTIS CASINO RESORT SPA 1999 to 2016
Director of Sales
Director of Leisure Marketing
Reno, NV
Responsible for all sales activities for this award-winning 824-room casino resort and spa, 50,000 sq. ft. of on-site meeting space and 500,000 sq. ft. of connected meeting space at the city Convention Center
Direct all group and leisure sales to ensure full maximization of sales potential
Assist in company sponsorships, donations and charity cash and in-kind distributions
Formulate, oversee and implement multi-million dollar sales budget for successful resort with measurable goals and clear objectives, provide monthly sales reports to General Manager
Process annual reviews, provide professional development, coaching, counseling and training as needed for team members in sales
Track, review and analyze departmental metrics to monitor success towards meeting goals
Meet weekly with Director of Revenue for weekly, monthly and annual forecasting
Work with catering staff to maximize revenue in both meeting space rentals and food and beverage goals
Prepare/present reports to executive management including revenue and sales projections
Contract planning and negotiation, develop sales plans, travel calendars and hotel sales collateral
Executive representative for tourism convention and visitor bureau, lead cooperative initiatives for property and regional marketing committee tasked with enhancing air service to the regional airport
SANDS REGENCY HOTEL CASINO 1993 - 1999
Director of Tour & Travel Sales and Marketing
Reno, Nevada
Responsibilities included building travel partner contacts, negotiating rates and inventory agreements as well as advertising sales and a staff of 6.
Manage business needs and performances in specific markets, domestic wholesale, travel agents, transient, internet sales and marketing, sports related sales and marketing (golf & ski), CRS provider
Work with reservation sales and product management teams on all aspects of the business.
Responsible for annual budget with the sales and marketing department
BUDGET RENT A CAR 1985 – 1993
Director of Sales and Marketing
Reno, Nevada – Western Region
Responsibilities included building the local market sales in Reno through hotel bellman program, car dealership incentive programs, insurance replacement programs, convention sales and building relationships with the Reno Sparks Convention Authority.
Took the revenue generated in those markets from $150,000 in 1985 to $2,100,000 in 1993.
Responsible for a sales staff of four
Buy and place media buys in the local market.
EDUCATION, CERTIFICATES AND AWARDS
CAL STATE HAYWARD 1974
SIUSA = VP of Administration
Skal USA – VP of Membership
SIUSA Regional III VP
President and SIUSA Rep, SKAL International, USA Membership Committee
Reno Tahoe Open, PGA Board of Directors
First Tee Board of Directors
Board Member - Patty Sheehan and Friends - LPGA Legends Tour
Chair for the Nevada Commission on Tourism Governor's Conference
Honoree, Women of Achievement, Nevada Women's Fund
Professional Saleswomen of the Year
MEMBERSHIPS
Reno/Tahoe Airport Task Force, Meeting International Ladies Organization, MPI, ASAE, PCMA, HIGO
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