True/false. Write 'T' if the statement is true and 'F' if the statement is false
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- MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
- SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question.
- TRUE/FALSE. Write T if the statement is true and F if the statement is false.
Full file at http://TestbankCollege.eu/Test-Bank-Check-In-Check-Out-8th-Edition-Emeritus TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 1) A pure management contract is almost unknown today because management companies must put up some equity if they hope to win the management contract. 1)
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2) In order to assure quality standards, franchise contracts require the franchise buyer (the franchisee) to hire the franchise seller (the franchisor) to manage the franchise. 2)
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3) An industry "rule of thumb" is a simple formula for converting the square footage of a guest room into the square meters of the metric system. 3)
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4) Casino hotels earn most of their revenue from casino win, assigning a secondary role to room sales, which is the primary earner of traditional hotels. 4)
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5) Spas are widely available, but not profitable; hotels offer them merely as an amenity — part of the amenity creep that competition has forced on many hotels. 5)
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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 6) Which lodging company does not own, nor manage, nor lease, nor franchise hotels? 6)
_______ A) Best Western B) Hilton C) Inter-Continental D) Cendant E) None of these, each chain does some of each
7) Which of the following components would NOT be in a mixed-use project? 7)
_______ A) Retail B) Entertainment C) Businesses D) Hotels E) Government
8) Budget hotels compete by: 8)
_______ A) Focusing on the quality and special characteristic of their swimming pools B) Reinforcing the brand name through additional amenities C) Locating on less expensive, somewhat-out-of-the-way real estate D) Using an employee to room ratio of 1 to 1 E) All of the above
9) Early efforts at "brand-stretching:" 9)
_______ A) Created new trade organizations B) Encouraged chains to acquire other companies and brands C) Resulted in a better business cycle D) Improved the RevPar of mid-scale hotels E) All of the above except D
10) REITS are: 10)
______ A) Real Estate Issues Taskforce — watchdog group that monitors environmentally sensitive places (along beach fronts, for example) not open to hotel or other business development B) Real Estate Investment Trusts — methods of financing real estate, often hotels, through shares sold to the public C) Real Estate Insured Treasuries — federal loans to minority business persons if used to develop lodging facilities D) The "RE[ed] International Treaty," which limits resort developers from using strong currencies in under-developed nations E) None of the above
SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question. 11) Since the end of World War II, the French government has leaned "left," toward a labor/socialistic environment. Providing numerous social services for its citizens has driven up social-security payroll taxes. Minimum wages are high and there are many paid holidays. Coincidentally, France has a much larger ratio of economy-budget/hard-budget hotels compared to higher-priced hotels when compared to similar ratios in other nations. Explain. 11)
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TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 12) A brand is successful when customers (guests) have come to recognize the name and logo and associate a particular level of service, cost and accommodations with that name. 12)
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13) Improving RevPar industrywide has brought rising amenities with it. 13)
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14) Branding is about consistency more than about identifying with the parent corporation; and about quality more than about advertising. 14)
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15) Web sites that sell hotel reservations focus on price, not brand; that's possible because more and more hotel rooms are viewed as a commodity rather than a service. 15)
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16) Hard budget hotel rooms are about 225-275 square feet; especially those found in several airports worldwide. 16)
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17) Most states that allow casino gambling have passed legislation that forbids casinos to be part of mixed-use projects. 17)
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18) "Amenity creep" is the industry's special terminology for a suspect employee whom the hotel doesn't dare employ. 18)
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19) Double occupancy is more important to casino hotels than to commercial or resort hotels. 19)
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20) Mezzanine financing is the money borrowed to help finance construction of the lobby mezzanine; the area between the ground floor and the first floor. 20)
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21) There are five "Parties to the Deal;" the owner, the lender, the operator, the franchisor and the developer, but one party can combine several roles. 21)
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22) Hotel chains can be "parties to the deal" by operating the hotel and providing its brand; they are not permitted by law to be the developer, the equity source or the hotel's owner. 22)
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23) A membership organization, such as Best Western, is a hotel chain with a fancier name; there is really no difference in being a member of Best Western or a member of, say, Hilton or Marriott. 23)
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24) Owning companies are able to get many concessions (smaller fees, shorter contracts, etc.) from management companies if the contract is negotiated during good economic times. 24)
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25) Condominiums and timeshares are the same exact thing but marketed under different names. 25)
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26) Female guests more than male guests are more likely to be downstairs buyers. 26)
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27) Under the franchise contract, franchisees (hotel owners) can manage their own properties or hire a management company to do the job. 27)
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28) The conversion to condos of the world-famous Plaza Hotel in New York City is part of a nationwide movement toward condo hotels and the resurgence of residents to city-centers. 28)
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29) Unlike timeshares, where upkeep is the owner's responsibility, condominium upkeep and repair are the developer's costs. 29)
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30) In an effort to clean up the initial bad reputation of timeshares, states outlawed the placement of operating hotels next to or near to timeshare units. 30)
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31) Joint Ventures are partnerships of entities (such as governments, private corporations, pre-existing partnership, equity firms, etc.) rather than partnerships of individual persons. 31)
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32) In an effort to further segment the industry, budget hotels are sub-classified as hard budgets (low-end budgets) and upscale budgets. 32)
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33) Hotels must be open 24-hours each day if they are to qualify legally as a hotel. 33)
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34) Timeshares have outgrown their very bad reputation because reputable companies such as Hilton, Marriott and Disney have entered the field. 34)
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35) The growth of the world-wide Web and the simultaneous disaster of the World Trade Center, which caused a rapid fall in occupancy, helped establish new nonguest buyers such as Priceline.com. 35)
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36) Churning is the professional term given to butter that is offered by hotel companies that stress "green" accommodations. 36)
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37) Hotel chains such as Hilton grow by acquiring other hotel chains; among Hilton's recent acquisitions are Starwood and Choice. 37)
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38) The Hilton Corporation is primarily a landlord company (it owns the real estate) and avoids where possible the operation and management of the operating hotel. 38)
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39) The CMP (Corporate Meeting Package) is similar to the all-inclusive plan. 39)
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40) It is said that with nonguest buyers, hotels are buying guests through new marketing channels rather than selling rooms to potential guests. 40)
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41) Examples of "nonguests buyers" are both those who (1) negotiate rates for large blocks of potential travelers (AAA) or (2) buy a reservation for an individual traveler (travel desk). 41)
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42) Buying a "block of rooms" means committing to a certain number of rooms for a given number of nights. 42)
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43) Sources of equity funds shift from Main Street to Wall Street as projects grow in size and cost. 43)
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44) A REIT, a real estate investment trust, is a private equity source that a family creates to buy and sell real estate, including hotels. 44)
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45) C-Corporations pay income taxes on earnings; REITS do not so long as they return 90% of their profits in dividends. 45)
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46) Although hotel REITS cannot operate the hotels that they own, they can own as subsidiaries the companies that do operate the hotels. 46)
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47) Wholesalers and tour operators can sell rooms and transportation at less than the sum of the two individual prices because they buy these in large lots from the hotels and the airlines. 47)
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48) Hilton has launched a new brand, Waldorf=Astoria, named after the famed New York City hotel landmark, which Hilton owns. 48)
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49) Foreign hotel companies enter the U. S. market when the dollar is weak and U.S. companies expand overseas when the dollar is strong. 49)
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50) Political stability is especially important to non-USA investor in hotels because foreign investors have a long business horizon and a great appreciation of the value of real estate. 50)
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51) The budget hotel concept, long used in the USA, is gaining ground overseas in Europe and even in the PRC (China). 51)
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52) The 36/12 rule-of-thumb applies chiefly to the all-suite, extended stay hotel type. 52)
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53) Spas feature stress reduction and fit nicely with the appearance of new, "lifestyle" hotels, such as aloft hotels by Starwood's boutique division. 53)
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54) By law, hotels must accept all who come in good condition and are able and willing to pay. 54)
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55) Business guests are a relatively elastic market; that is, they will come to the hotel when business calls with less concern about the room rate. 55)
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56) Business guests are chiefly men; leisure guests are chiefly couples. 56)
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57) Its quite possible that the party which buys (reserves) a guest room is not a individual, not a human being. 57)
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58) The awards given to PGPs (preferred guest programs) can be seen to be part of amenity creep. 58)
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59) "Breakage" is slang for the sales manager's under-the-table (illicit) cut (his/her "break" on the deal) from the tour operator because of the special rate quoted. 59)
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60) Unfortunately for small hotels, tour group business from tour operators is not possible; only large hotels can handle that type of business. 60)
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61) Although it would be great to do, hotels are limited to one IT package per property, either a spa package; a valentine package, a golf package, etc. 61)
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62) IT packages must be offered with care because the hotel is competing against itself: selling the IT room at less than rack rate. 62)
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63) Conventions may be so large that a number of hotels as well as the publicly owned convention center may need to combine to service the group. 63)
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64) Convention delegates pay their own bills and book their own rooms within a block of rooms that has been reserved by a trade show executive or other nonguest buyer. 64)
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65) If many attendees from the same company come to the show/convention, a single entity group may be created within the convention. 65)
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66) Incentive tours are highly prized single entities with the "winners" expecting and receiving only the best of accommodations. 66)
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67) Incentive companies are nonguest buyers that place themselves between the destination resort and the company that uses the incentive to increase sales (or productivity). 67)
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68) Incentive companies and tour operators exert the same type of price pressure on the hotel/seller because each represents the possibility of additional and continuing business. 68)
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69) The ups and downs of hotel cycles can be caused by factors external to the industry, changes in income tax laws or events like 9-11, for example. 69)
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70) The typical profile worked up by hotels on their guests is a psychographic one; demographic profiles (age, income, gender, etc.) are more difficult to create. 70)
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71) Trade shows and conventions are not usually held together; in fact, some state outlaw the combination. 71)
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72) Hotels and conference centers alike face competition from in-house (company-owned) training centers that book other activities when not being used by the company. 72)
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73) Tour groups are not single entity groups because they do not exist prior to or after the trip. 73)
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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 74) The kitchenette is to the ________ as the swimming pool is to the motor hotel; everyone wants it, but few use it, 74)
______ A) mixed use project B) spa C) ll-suite hotel D) time share facility E) hard budget hotel
75) Brand equity requires several components to be in place; which of the following is least critical to brand equity? 75)
______ A) Instant identification B) Broad distribution C) Assured level of service D) Location, location, location E) Consistent quality
76) Choice Hotels has many sub-brands, among which is/are: 76)
______ A) Travelodge B) Howard Johnson C) Fairfield Inns D) Sleep Inn E) Both B and C
77) "The Residences" at the Atlantis Hotel in the Bahamas sounds to be a: 77)
______ A) Condominium hotel B) PGP, preferred guest program C) Modified American Plan D) Member of a joint venture E) None of the above
78) Budget hotels compete by: 78)
______ A) Reinforcing the brand name through additional amenities B) Locating on less expensive, somewhat-out-of-the-way real estate C) Using an employee to room ratio of 1 to 1 D) Focusing on the quality and special characteristic of their swimming pools E) All of the above
79) Which of the following is out of place in the group? 79)
______ A) SMURF B) SMERF C) CURFF D) MICE E) None of the above; that is, the all suggest the same idea
80) Which of the following components would NOT be in a mixed-use project? 80)
______ A) Hotels B) Government C) Businesses D) Retail E) Entertainment
81) Which characteristic(s) differentiate a conference center from a hotel offering meeting facilities: Conference Centers have -- but hotels do not: 81)
______ A) Higher double occupancy B) Food service only for house guests C) Dedicated space D) Bundled rates E) All of the above
82) Spas come in various formats just as hotels do; which of the following is not recognized as a spa type? (The question ask for a spa type, not a spa service.) 82)
______ A) Mineral spring spa B) Stay spas C) Day spas D) Medical spas E) Mud baths & wrap spas
83) Which of the following might be part of a guest's profile? 83)
______ A) Membership in a group B) Reason for the visit C) Income level D) Frequent-guest card holder E) All of the above
84) Which of the following would NOT be a nonguest buyer? 84)
______ A) Web sites B) Travel company, such as American Automobile Association C) A travel agent D) A travel desk within a business complex E) A traveling couple
85) Which of the following is NOT an aspect of the hotels sale to tour groups? 85)
______ A) Free advertising for the hotel B) One sale books numerous rooms C) Reduction in bad debts D) Reduce credit card costs E) Final step in a yield management system
86) The separation of ownership from management gained momentum from: 86)
______ A) The creation of the corporation as a legal entity B) New construction techniques which allowed for larger building C) The inability of the individual or the immediate family to finance the equity D) The development of a separate management profession E) All of the above
87) Equity money comes from several sources, which of the following is NOT a source for such funding? 87)
______ A) Local and regional banks B) Insurance companies or union pension funds C) REITS D) The trust fund of Social Security E) Condominium owners themselves
88) Which of the following is NOT a single entity group? 88)
______ A) Traveling ball team B) National orchestra on tour C) Convention group D) Company sales meeting E) Broadway show coming to an intermediate-size city
1) TRUE 2) FALSE 3) FALSE 4) TRUE 5) FALSE 6) A 7) E 8) C 9) B 10) B 11) The very environment that creates better living standards (higher wages and more vacations for all citizens) impacts hotel business profitability. To offset those costs, French hoteliers invest in properties with lower labor costs (economy properties. Of course, this is not exclusive. Upscale and mid-priced hotels continue to operate. 12) TRUE 13) TRUE 14) TRUE 15) TRUE 16) FALSE 17) FALSE 18) FALSE 19) TRUE 20) FALSE 21) TRUE 22) FALSE 23) FALSE 24) TRUE 25) FALSE 26) FALSE 27) TRUE 28) TRUE 29) FALSE 30) FALSE 31) TRUE 32) TRUE 33) TRUE 34) TRUE 35) TRUE 36) FALSE 37) FALSE 38) FALSE 39) TRUE 40) TRUE 41) TRUE 42) TRUE 43) TRUE 44) FALSE 45) TRUE 46) TRUE 47) TRUE 48) TRUE 49) TRUE 50) TRUE 51) TRUE 52) TRUE 53) TRUE 54) TRUE 55) FALSE 56) TRUE 57) TRUE 58) TRUE 59) FALSE 60) FALSE 61) FALSE 62) TRUE 63) TRUE 64) TRUE 65) TRUE 66) TRUE 67) TRUE 68) TRUE 69) TRUE 70) FALSE 71) FALSE 72) TRUE 73) TRUE 74) C 75) D 76) D 77) A 78) B 79) C 80) B 81) E 82) E 83) E 84) E 85) E 86) E 87) D 88) C Directory: sample sample -> Creating Buy-In – Building Relationships sample -> Common Formative Assessment- 1950’s Standard 11. 11 sample -> Understanding primary aspects of diversity: race and ethnicity a world view of cultural diversity sample -> Sample Paper in apa format Student Name sample -> Sports Marketing (Fetchko) Chapter 1 Sports Meet Marketing sample -> Assessment Format Sample File sample -> A survey of Multiple Tree Visualisation sample -> Gladimirv. G. Baranoski sample -> Mobile audio/video recording systems sample -> Undergraduate level Download 208.65 Kb. Share with your friends:
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