*** ATTENTION ASSIGNMENT DESK, MORNING/NOON PRODUCERS *** Microsoft Opens First Delaware Retail Store
weezer Helps Kick Off Opening Weekend WHEN: 10:30 a.m. EST, Saturday, September 29
WHERE: Christiana Mall, #137 Christiana Mall, Newark, DE 19702
WHAT:This Saturday, Microsoft comes to the Christiana Mall in Newark with Delaware’s first Microsoft store. As a part of the grand opening activities happening throughout the weekend, Microsoft is sponsoring a special performance by weezer. The Microsoft Store doors will open on Saturday, September 29 at 11:00 a.m., after a ribbon-cutting ceremony led by Kirsten Kliphouse, Vice President, Microsoft Enterprise Partner Group. Kliphouse will present up to $1 million in software grants.
Customers should arrive early to the grand opening ceremonies on Saturday for a chance to receive a gift bag and complimentary tickets to the exclusive performance by weezer later that day.
**Please note there will be no media access to the special performance by weezer on Saturday.** B-roll of past store openings are available for download from Microsoft News Center: http://www.microsoft.com/presspass/presskits/retailstores.
Highlights for Microsoft Store Grand Opening
Friday, September 28
9:00 a.m. – 12:00 p.m. EST – Broadcast Preview Tours. Special sneak peek inside the store the day before it opens to capture b-roll.
Saturday, September 29
10:30 a.m.- 11:00 a.m. EST – Grand Opening Ceremony. Join Microsoft’s Kirsten Kliphouse for a ribbon-cutting ceremony where she will present up to $1 million in software grants.
11:00 a.m. EST – Doors open!Microsoft plans a full day of celebration. Microsoft will be giving away gift bags to the first customers in line, and customers can take advantage of great deals on PCs, Windows Phones, Xbox releases and more.
2:00 p.m. EST — Gates open for special performance by weezer! Customers who come to the Grand Opening Ceremonies early on Saturday morning have a chance to receive complimentary tickets to the special performance later that day.
For more information about the store or to make arrangements for store access and interviews the day of the opening, contact: Anthony Warren – awarren@waggeneredstrom.com; 541.968.1610
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