Vince McMahon (Chairman & CEO)
George Barrios (CFO)
Donna Goldsmith (COO)
John Laurinaitis (Executive Vice President, Talent Relations)
Stephanie McMahon-Levesque (Executive Vice President, Creative Development & Operations)
▼ $475.16 million (2009)
▲ $77.13 million (2009)
▲ $50.30 million (2009)
▲ $438.23 million (2009)
▼ $337.02 million (2009)
564 (as of February 2009, excluding wrestlers)
Official Site Corporate WWE Web Site
World Wrestling Entertainment, Inc. (WWE) (NYSE: WWE) is a publicly-traded, privately-controlled integrated media (focusing in television, Internet, and live events) and sports entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales. Vince McMahon is the majority owner, chairman and chief executive officer (CEO) of the company. Together with his wife Linda McMahon, and their children, Shane McMahon and Executive Vice President of Talent and Creative Writing, Stephanie McMahon-Levesque, the McMahons hold approximately 70% of WWE's economic interest and 96% of the voting power in the company.
The company's global headquarters are located in Stamford, Connecticut with offices in Los Angeles, New York City, London, Toronto, and Sydney. The company was previously known as Titan Sports before changing to World Wrestling Federation Entertainment, Inc., and then becoming World Wrestling Entertainment, Inc.
WWE's business focus is on professional wrestling, a simulatedsport that consists of wrestling combined with acting and theatre. It is currently the largest professional wrestling promotion in the world and holds an extensive library of videos representing a significant portion of the visual history of professional wrestling. The promotion previously existed as the Capitol Wrestling Corporation, which promoted under the banner of the World Wide Wrestling Federation (WWWF), and later the World Wrestling Federation (WWF). WWE promotes under two brands known as Raw and SmackDown.
Main article: History of World Wrestling Entertainment
Capitol Wrestling Corporation
Roderick James "Jess" McMahon was a boxing promoter whose achievements included co-promoting a bout in 1915 between Jess Willard and Jack Johnson. In 1926, while working with Tex Rickard (who actually despised wrestling to such a degree he prevented wrestling events from being held at Madison Square Garden between 1939 and 1948), he started promoting boxing in Madison Square Garden in New York. The first match during their partnership was a light-heavyweight championship match between Jack Delaney and Paul Berlenbach.
Around the same time, professional wrestler Joseph Raymond "Toots" Mondt created a new style of professional wrestling that he called Slam Bang Western Style Wrestling to make the sport more appealing to spectators. He then formed a promotion with wrestling champion Ed Lewis and his manager Billy Sandow. They persuaded many wrestlers to sign contracts with their Gold Dust Trio. After much success, a disagreement over power caused the trio to dissolve and, with it, their promotion. Mondt formed partnerships with several other promoters, including Jack Curley in New York City. When Curley was dying, Mondt moved to take over New York wrestling with the aid of several bookers, one of whom was Jess McMahon.
Together, Roderick McMahon and Raymond Mondt created the Capitol Wrestling Corporation (CWC). The CWC joined the National Wrestling Alliance in 1953. Also in that year, Ray Fabiani, one of Mondt's associates, brought in Vincent J. McMahon to replace his father Jess in the promotion. McMahon and Mondt were a successful combination, and within a short time, they controlled approximately 70% of the NWA's booking, largely due to their dominance in the heavily populated Northeast region. Mondt taught McMahon about booking and how to work in the wrestling business. Due to the dominance in the northeast, the CWC was referred to by AWA legend Nick Bockwinkel as the "Northeast Triangle", with its territory being defined by Pittsburgh, Washington, D.C., and Maine as points of the triangle.
World Wide Wrestling Federation
The NWA recognized an undisputed NWA World Heavyweight Champion that went to several different wrestling companies in the alliance and defended the belt around the world. In 1963, the champion was "Nature Boy" Buddy Rogers. The rest of the NWA was unhappy with Mondt because he rarely allowed Rogers to wrestle outside of the Northeast. Mondt and McMahon wanted Rogers to keep the NWA World Championship, but Rogers was unwilling to sacrifice his $25,000 deposit on the belt (title holders at the time had to pay a deposit to insure they honored their commitments as champion). Rogers lost the NWA World Championship to Lou Thesz in a one-fall match in Toronto, Ontario on January 24, 1963, which led to Mondt, McMahon, and the CWC leaving the NWA in protest, creating the World Wide Wrestling Federation (WWWF) in the process.
In April, Rogers was awarded the new WWWF World Championship following an apocryphal tournament in Rio de Janeiro. He lost the title to Bruno Sammartino a month later on May 17, 1963, after suffering a heart attack shortly before the match. To accommodate Rogers' condition, the match was booked to last under a minute.
Mondt left the company in the late sixties. Although the WWWF had withdrawn from the NWA, Vince McMahon Sr. still sat on the NWA Board of Directors, no other territory was recognized in the Northeast, and several "champion vs. champion" matches occurred (usually ending in a double disqualification or some other non-decisive ending).
In March 1979, the WWWF became the World Wrestling Federation (WWF). The change was purely cosmetic, and the ownership and front office personnel remained unchanged during this period.
World Wrestling Federation
Vince McMahon, founder of Titan Sports, Inc. and current majority owner of World Wrestling Entertainment.
In 1980, the son of Vincent J. McMahon, Vincent Kennedy McMahon, founded Titan Sports, Inc. and in 1982 purchased Capitol Wrestling Corporation from his father. The elder McMahon had long since established the northeastern territory as one of the most vibrant members of the NWA. He had long since recognized that professional wrestling was more about entertainment than actual sport. Against his father's wishes, McMahon began an expansion process that fundamentally changed the sport.
The original logo of the World Wrestling Federation; still occasionally used by WWE in reference to their history.
The WWF was not the only promotion to have broken ranks with the NWA; the American Wrestling Association (AWA) had long ago ceased being an official NWA member (although like the WWF, they seldom left their own territory). However, neither of the defecting members attempted to undermine the territory system that had been the foundation of the industry for more than half a century.
Other promoters were furious when McMahon began syndicating WWF television shows to television stations across the United States, in areas outside of the WWF's traditional northeastern stronghold. McMahon also began selling videotapes of WWF events outside the Northeast through his Coliseum Video distribution company. He effectively broke the unwritten law of regionalism around which the entire industry had been based. To make matters worse, McMahon used the income generated by advertising, television deals, and tape sales to poach talent from rival promoters. Wrestling promoters nationwide were now in direct competition with the WWF.
Hulk Hogan, due to his appearance in Rocky III, had a national recognition that few other wrestlers could offer, which is what led McMahon to sign him. Roddy Piper was brought in, as well as Jesse Ventura (although Ventura rarely wrestled in the WWF at that point due to the lung disorder that caused his retirement, moving to the commentator booth alongside Gorilla Monsoon). André the Giant, Jimmy Snuka, Don Muraco, Paul Orndorff, Greg Valentine, Ricky Steamboat, and the Iron Sheik (Hossein Khosrow Ali Vaziri) rounded out the roster. Hogan was clearly McMahon's biggest star, but there was debate as to whether the WWF could have achieved national success without him.
According to several reports, the elder McMahon warned his son: "Vinny, what are you doing? You'll wind up at the bottom of a river." In spite of such warnings, the younger McMahon had an even bolder ambition: the WWF would tour nationally. Such a venture, however, required huge capital investment; one that placed the WWF on the verge of financial collapse. The future of not just McMahon's experiment, but also the WWF, the NWA, and the whole industry came down to the success or failure of McMahon's groundbreaking concept, WrestleMania. WrestleMania was a pay-per-view extravaganza (in some areas; most areas of the country saw WrestleMania available on closed-circuit television) that McMahon marketed as being the Super Bowl of professional wrestling. The concept of a wrestling supercard was nothing new in North America; the NWA had been running Starrcade a few years prior to WrestleMania, and even the elder McMahon had marketed large Shea Stadiumcards viewable in closed-circuit locations. However, McMahon wanted to take the WWF to the mainstream, targeting the public who were not regular wrestling fans. He drew the interest of the mainstream media by inviting celebrities such as Mr. T and Cyndi Lauper to participate in the event. MTV, in particular, featured a great deal of WWF coverage and programming at this time, in what was termed the Rock 'n' Wrestling Connection.
The original WrestleMania, held in 1985, was a resounding success. This event is sometimes credited as the debut of what McMahon called "sports entertainment", in contrast to his father's preference of pure wrestling. The WWF did incredible business on the shoulders of McMahon and his all-American babyface hero, Hulk Hogan, for the next several years, creating what some observers dubbed a second golden age for professional wrestling. The introduction of Saturday Night's Main Event on NBC in mid-1985 marked the first time that professional wrestling had been broadcast on network television since the 1950s. In 1987, the WWF produced what was considered to be the pinnacle of the 1980s wrestling boom altogether, WrestleMania III.
The updated World Wrestling Federation logo used to represent their "New Generation" promotion.
The WWF hit a low point in the wake of allegations of steroid abuse and distribution made against it in 1994; there were also allegations of sexual harassment made by WWF employees. McMahon was eventually exonerated, but it was a public relations nightmare for the WWF. The steroid trial cost the WWF an estimated $5 million at a time when revenues were at an all-time low. To compensate, McMahon cut the pay of both wrestlers and front office personnel – close to 40% in the latter case (and about 50% for top level managers such as Bobby Heenan and Jimmy Hart, who both left). This helped drive many WWF wrestlers to its only major competition, World Championship Wrestling (WCW), between 1993 and 1996. During this period, the WWF promoted itself under the banner of "The New WWF Generation," featuring Shawn Michaels, Diesel, Razor Ramon, Bret Hart, and The Undertaker. In an effort to promote them and other young talent as the new superstars of the ring, the WWF began to play on the age restrictions which former WWF wrestlers such as Hulk Hogan and Randy Savage (who by now were working for WCW) now faced. This is best seen in the "Billionaire Ted" parodies of early 1996 (a reference to WCW's owner and patron, media mogul Ted Turner) which culminated in a "rasslin'" match during the warm-up to WrestleMania XII.
Monday Night Wars
Main article: Monday Night Wars
In 1993, the WWF broke new ground in televised professional wrestling with the debut of its cable program WWF Monday Night Raw. After becoming a runaway success, WCW in 1995 countered with its own Monday night cable program, WCW Monday Nitro, in the same time slot as Raw. The two programs would trade wins in the ensuing ratings competition until mid-1996, when WCW began a nearly 2-year domination that was largely fueled by the introduction of the New World Order, a stable led by former WWF superstars Hulk Hogan, Scott Hall, and Kevin Nash.
Main article: Montreal Screwjob
The feuds and match types developed by the end of the mid 1990's began a new era in wrestling. The fans of the WWF seemed to favor what was posed to them as the bad guy instead of the good guy. The creative changes made by the WWF creative board saw wrestling take on a "street fighting," "bad attitude" approach, however despite the revolutionary changes in sports-entertainment that the WWF founded, these years remain the lowest of the WWF's financial income and a heavy loss in fandom to rival WCW. Throughout 1996 and 1997, the WWF lost much of its leading talent to WCW, including Razor Ramon (Scott Hall), Diesel (Kevin Nash), Psycho Sid (Sid Eudy), Alundra Blayze (Debra Miceli), and the late Rick Rude. The WWF replaced them with former WCW talent such as Vader (Leon White), Stone Cold Steve Austin, Brian Pillman, Mankind (Mick Foley), and Farooq (Ron Simmons). Eric Bischoff's public humiliation of the WWF, criticising them for signing WCW's sacked wrestlers and bragging that WWF wrestlers were signing for WCW due to higher pay, intensified the Monday Night Wars only for Nitro as the WWF struggled to regain its popularity.
McMahon managed to keep Bret Hart from reverting to WCW, and began a feud with Hart and Steve Austin. In Hart's absence after WrestleMania XII, Steve Austin became the new face of the company, starting with his Austin 3:16 speech, shortly after defeating Jake Roberts in the tournament finals at the 1996 King of the Ring pay-per-view.WrestleMania 13 saw Hart beat Austin in a critically acclaimed submission match, and shortly after saw Hart form The Hart Foundation. Austin and Shawn Michaels feuded with them for the majority of the year. This proved to be a major turning point in the company's marketing approach. Despite his strong long running image as a face, the Canadian Hart was turned heel in an anti-USA gimmick, whilst Steve Austin became cheered by fans despite efforts to design him as the ultimate heel (see tweener). Rocky Maivia joined the Nation of Dominationstable after fans rejected his good guy image, and Shawn Michaels formed the street gang faction D-Generation X with Triple H and Chyna; similar to the Stone Cold Steve Austin character, DX was designed not to care for what the fans or other wrestlers thought of them. The Hell in a Cell match between Shawn Michaels and The Undertaker produced a fresh strong foundation for the WWF's creative board. 1997 ended with McMahon becoming widely despised by fans following Bret Hart's controversial departure from the WWF, proving to be a founding factor in what was to kick start The Attitude Era.
The updated World Wrestling Federation logo used to represent their "Attitude" promotion. In May 2002, the use of this trademark became prohibited.
Main article: The Attitude Era
By January 1998, the WWF began broadcasting more violence, swearing, and more edgy angles in its attempt to compete with WCW. After Bret Hart left for WCW following the Montreal Screwjob incident, Vince McMahon used the resulting backlash in the creation of his "Mr. McMahon" character, a dictatorial and fierce ruler who favored heels who were "good for business" over "misfit" faces like Austin. This, in turn, led to the Austin vs. McMahon feud, which, along with D-Generation X, officially began the Attitude Era. It also featured the established Monday Night Wars, where both WCW and the WWF had Monday night shows that competed against each other in the ratings. Many new wrestlers came into the WWF such as Chris Jericho, The Radicalz (Chris Benoit, Eddie Guerrero, Perry Saturn, Dean Malenko) and the 1996 Olympic gold medalist, Kurt Angle, whilst the characters of The Rock (renamed from Rocky Maivia), and Mick Foley (as Mankind, Cactus Jack and Dude Love) were successfully re-invented to compete at the main event level. This era also saw the evolution of more brutal matches with different stipulations to increase viewership, mainly the furthering of Hell in a Cell (notably its second appearance featuring The Undertaker vs. Mankind) and the Inferno match (introduced by Kane against The Undertaker).
On April 29, 1999, the WWF made its return to terrestrial television by launching a special program known as SmackDown! on the fledgling UPN network. The Thursday-night show became a weekly series on August 26, 1999.
On the back of the success of the Attitude Era, on October 19, 1999 the WWF's parent company, Titan Sports (by this time renamed World Wrestling Federation Entertainment, Inc.) became a publicly traded company, offering 10 million shares priced at $17 each. WWF announced its desire to diversify, including creating a nightclub in Times Square, producing feature films, and book publishing. In 2000 the WWF, in collaboration with television network NBC, announced the creation of the XFL, a new professional football league that debuted in 2001. The league had surprisingly high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated primetime show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL.
Acquisition of WCW and ECW
The Attitude Era turned the tide of the Monday Night Wars into WWF's favor for good. After Time Warner merged with AOL, Ted Turner's power over WCW was considerably reduced, and the newly merged company decided to get rid of WCW entirely. In March 2001, WWF Entertainment, Inc. acquired World Championship Wrestling, Inc. from AOL Time Warner for a number reported to be around $7 million. With this purchase, WWF was now the largest wrestling promotion in the world, and the only one in North America with mainstream exposure. It remained so until the launch of Total Nonstop Action Wrestling in 2002.
The assets of Extreme Championship Wrestling (ECW), which had folded after filing for bankruptcy protection in April 2001, were purchased by WWE in mid-2003..
In 2000, the World Wide Fund for Nature (also WWF), an environmental organization, sued the World Wrestling Federation. The Law Lords agreed that Titan Sports had violated a 1994 agreement which had limited the permissible use of the WWF initials overseas, particularly in merchandising. Both companies used the initials since March 1979. On May 5, 2002, the company changed all references on its website from "WWF" to "WWE", while switching the URL from WWF.com to WWE.com. The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of Monday Night Raw, which emanated from the Hartford Civic Center in Hartford, Connecticut. For a short time, WWE used the slogan "Get The 'F' Out." The company had also been ordered by the Lords to stop using the old WWF Attitude logo on any of its properties and to censor all past references to WWF, as they no longer owned the trademark to the initials WWF in 'specified circumstances'. Despite litigation, WWE is still permitted use of the original WWF logo, which was used from 1984 through 1997, as well as the "New WWF Generation" logo, which was used from 1994 through 1998. Furthermore, the company may still make use of the full "World Wrestling Federation" and "World Wrestling Federation Entertainment" names without consequence.
In March 2002, roughly two months before the name change, WWE decided to create two separate rosters, Raw and SmackDown! due to the overabundance of talent left over from the Invasion storyline. This is known as the WWE Brand Extension. In addition to the Brand Extension, WWE holds a Draft Lottery every year. On May 26, 2006, WWE announced the relaunch of Extreme Championship Wrestling as a WWE brand. The new ECW program aired internationally and on Tuesday nights on Syfy in the United States until February 16, 2010.
Network changes and high-definition
In late 2005, WWE Raw returned after a five-year stint on TNN (now Spike TV) to its original home USA Network. In 2006, due to contracts with NBC Universal, parent company of USA Network, WWE had the chance to revive its classic Saturday night show Saturday Night's Main Event (SNME) on NBC after a thirteen-year hiatus. WWE had the chance to promote the company on a major national network rather than the lower profile CW or cable channels like USA Network. SNME airs occasionally on NBC as a WWE special series. On September 26, 2007, it was announced that WWE would be expanding its international operations. Alongside the current international offices in London and Toronto, a new international office would be established in Sydney.
On January 21, 2008, WWE made the transition to high-definition (HD). All TV shows and pay-per-views after this were broadcast in HD. In addition, WWE also introduced a new set that is used for all three brands.
WWE Universe and new programs
On November 19, 2008, WWE launched their online social network, WWE Universe. It initially appeared in April as WWE Fan Nation. Similar to MySpace, it offers blogs, forums, and other features for WWE fans.
It was announced on December 19, 2008 that WWE and WGN America had come to an agreement to create a new weekly, one-hour prime time series entitled WWE Superstars. On April 16, 2009 the show made its debut airing. The show features talent from all WWE brands. On February 2, 2010, it was announced that a new program called WWE NXT would premiere on Syfy on February 23, 2010, over the ECW timeslot.
WWE television shows changed their TV Parental Guidelines rating from TV-14 to PG in 2008; a move that has created a "PG Era" for World Wrestling Entertainment programming. Vince McMahon, during an interview with Acorn-Online, stated that the family-friendly shows are due to the changing demographics in viewership. In 2010, it was said that 40% of the company's audience was women, and young children make up a considerable portion of the audience.
Total Nonstop Action Wrestling (TNA), a rival wrestling promotion, challenged WWE in January 2010 with edgier programming. TNA's flagship program, TNA iMPACT! moved to the same Monday night time slot as WWE RAW, reviving the direct competition of the Monday Night Wars. The competition was short-lived, as TNA's ratings fared poorly against Raw, leading to a time slot change in April.
McMahon commented on the failure of TNA's programming against the PG-rated Raw as proof of a changing wrestling audience:
"When they moved to Monday nights, they threw the kitchen sink at us and only did a fraction of our audience. It doesn’t speak well for the type of product they’re trying to present with the tawdry, blood-soaked action. I don’t think that’s what the culture wants these days."
The Talent Wellness Program is a comprehensive drug, alcohol, and cardiac screening program exclusive to World Wrestling Entertainment, initiated in February 2006, shortly after the sudden death of one of their highest profile talents, thirty-eight year old Eddie Guerrero. The policy tests for recreational drug use and abuse of prescription medication, including anabolic steroids. Under the guidelines of the policy, talent is also tested annually for pre-existing or developing cardiac issues. The drug testing is handled by Aegis Sciences Corporation. The cardiac evaluations are handled by New York Cardiology Associates P.C.
WWE is currently under investigation by the United States House Committee on Oversight and Government Reform regarding their talent wellness policy, after the death of one of their performers, Chris Benoit, possibly being linked to steroid abuse.
In August 2007, the program was defended heavily by WWE and its employees in the wake of several illegal pharmacy busts that linked WWE performers to steroid purchases even after the policy was put into place. Ten professional wrestlers were suspended for violating the Wellness Policy after reports emerged they were all customers of Signature Pharmacy in Orlando, Florida. According to a statement attributed to WWE attorney Jerry McDevitt, an eleventh wrestler was later added to the suspension list.
On the other hand, because of the Wellness Policy, physicians were able to diagnose one of its performers with a heart ailment that otherwise would have likely gone unnoticed until it was too late. In August 2007, then-reigning United States ChampionAlvin Burke, Jr. (better known under his ring name Montel Vontavious Porter) was diagnosed with Wolff-Parkinson-White syndrome, which if gone undiagnosed can be potentially fatal. The ailment was discovered while MVP was going through a routine Wellness Policy checkup.
Expansion beyond wrestling
In addition to licensing wrestling and performers' likenesses to companies such as Acclaim, THQ, and Jakks Pacific to produce video games and action figures, WWE has moved into other areas of interest in order to market their product.
WWE Studios: A subsidiary of WWE created in 2002 to create and develop feature film properties. Formerly known as WWE Films.
WWE Niagara Falls: A retail and entertainment establishment that is located in Niagara Falls, Ontario and owned by WWE.
The World, formerly known as WWF New York: A restaurant, night club, and memorabilia shop in New York City.
WWE Music Group: A subsidiary that specializes in compilation albums of WWE wrestlers' entrance themes. The group also releases titles that have been performed by WWE wrestlers.
WWE Home Video: A subsidiary that specializes in distributing compilation VHS, DVD, and Blu-ray Disc copies of WWE pay-per-view events, compilations of WWE wrestlers' performances, and biographies of WWE performers.
WWE Books: A subsidiary of WWE that serves to publish autobiographies of and fiction based on WWE personalities, behind-the-scenes guides to WWE, illustrated books, calendars, young adult books, and other general nonfiction books.
WWE Kids: A website and comic set aimed at the children's end of the wrestling market, comics are produced bi-monthly launched on April 15, 2008.
World Wrestling Entertainment headquarters, Stamford, Connecticut
Vincent K. McMahon (Chairman and CEO)
Kevin Dunn (Executive Vice President, Television Production)
Frank G. Serpe (Chief Financial Officer)
Donna Goldsmith (Chief Operating Officer)
Stephanie McMahon-Levesque (Executive Vice President, Creative Development & Operations)
Edward L. Kaufman (Executive Vice President and General Counsel)
John Laurinaitis (Executive Vice President, Talent Relations)
Michael Lake (President, WWE Films)
John P. Saboor Senior Vice President of Special Events
Board of directors
Vincent K. McMahon (Chairman of the Board of Directors and Chief Executive Officer – WWE)
Donna Goldsmith (Chief Operating Officer – WWE)
Lowell P. Weicker, Jr. (Former Governor of the State of Connecticut and United States Senator)
David Kenin (Executive Vice President of Programming – Hallmark Channel)
Joseph Perkins (President – Communications Consultants, Inc.)
Michael B. Solomon (Managing Principal – Gladwyne Partners, LLC)
Kevin Dunn (Executive Vice President, WWE Television Production 
Frank A. Riddick III (Consultant, TowerBrook Capital Partners)
Basil DeVito (Senior Advisory, Business Strategy - WWE)
Jeffrey R. Speed (Executive Vice President and Chief Financial Officer, Six Flags, Inc.
Main article: List of current champions in World Wrestling Entertainment
** These titles are unified; they are accessible to both WWE brands.
January 31, 2010
Money in the Bank
March 28, 2010
King of the Ring
April 21, 2008
Developmental territory champions
Florida Championship Wrestling
FCW Florida Heavyweight Championship
March 18, 2010
FCW Florida Tag Team Championship
Jimmy and Jules Uso
March 13, 2010
Joe Hennig and Brett DiBiase
Queen of FCW
February 4, 2010
FCW Divas Championship
April 1, 2010
Main article: List of former championships in World Wrestling Entertainment
In its 50 year history, WWE has operated over twenty different championships. The company's first title, the WWWF United States Tag Team Championship was created in 1958 and retired in 1967. Throughout its history, the WWE has formed partnerships with other international promotions which led to the creation of various titles, however, when those partnerships ended, these titles were either retired or began operation in the United States for WWE. Overall, the company has retired 18 championships with the most recent being the ECW Championship in February 2010.
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