World’s first ‘cross-media’ interactive tv channel
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(14th April, 2005) TIC, “The Interactive Channel” is the world’s first ‘cross-media’ interactive TV Channel that simulcasts all its ‘live’ shows on TV, Internet and 3G phones. TIC’s viewers can also interact from anywhere in the world over the Internet including China, a country that generates billions of SMS traffic each month. In the past TV, Internet and Mobile guys don’t mix! That’s why the ‘convergence’ that the world has been talking about over the years did not happen, not until today. We made it happen by bringing together those ‘guys’ to develop TIC, where we successfully integrated TV with Internet and Mobile. TIC does not use set-top boxes but uses instead Internet and Mobile SMS to interact with its programs. How does one defines ‘cross-media’ and multi-media’? In ‘Cross-Media’ a program is integrated to run simultaneously over multiple platforms on TV, Internet and Video/3G Phone Internet users and viewers can watch and participate from anywhere in the world using Webcam, 3G and Video phone, SMS and Internet messaging to vote, interact over the TV Chatroom and more. In ‘Multi-Media’ a program often runs independently in different form or versions, often at different time without integrating all platforms and is not shown simultaneously over multiple platforms. As an example I have a ‘Java’ and ‘3G’ version of “Everyone Wins” Quiz/Game show that is either a ‘Java’ or ‘3G’ phone play because it is not integrated and therefore runs independently so it is either a ‘Java’, ‘3G’ or TV play. This is a ‘multi-media’ play and not ‘cross-media’ play. Before I continue I would now like to play a video showing what TIC’s ‘cross-media’ interactive TV is all about. You will see how we had successfully integrated ‘Webcam’, ‘Video phone’ and ‘3G phone’ to all TIC’s ‘live’ shows. This way you will all get a better understanding of what I am trying to present to you. VIDEO (play video) I hope you like what you saw! Besides the ‘live’ shows ‘SMS’ TV Games fill up the rest of the 24-hour schedule. Hong Kong TV viewers have never seen a ‘cross-media’ interactive show, nor played a SMS Game. For now, TIC has more ‘passive’ viewers than ‘interactive’ viewers, and this is because older folks do not know how to use SMS or Internet. Unlike in China, young and old alike know how to use SMS resulting in billions of SMS a month. As I mentioned earlier TIC is operated without a set-top box so ‘red button’ is irrelevant for TIC. In fact not to have the need to use a set-top box is a huge advantage for us as we can reach a much larger audience without the need for viewers to purchase a set-top box to interact with TIC. Until we get the software manufacturers all over the world to agree to a standardized set-top box, for now, TIC is the answer to interactive TV, and when they do, TIC would be ready and would have already added a set-top box to its ‘cross-media’ interactive TV system. TIC started broadcasting as a 24-hour channel at the end of last year. We have not yet aggressively marketed TIC in HK because I want my team from Europe and HK to concentrate on developing its technology further as we add more new features to our channel. TIC airs as an IPTV over a Broadband Network (with over 50,000 households) and as a Cable TV over a Cable Network (with 680,000 households). The test has been very successful and we found that viewers liked what they saw. I do not see the need to drive Web users to become TV viewers since the trend in China shows that younger people are watching less TV and have moved to the Web. For TIC I see that either way we win as we will also capture the audience both over the Internet and TV since we simulcast our shows allowing them to participate in either way. All TV channels need to fight for their share of revenues from the same pot of “TV Adverting Dollars” but TIC has more than one revenue stream, and they are:
The potential is only limited by our ability to create new formats and programs where viewers can participate. . TV commercials airing on TIC are more effective than those airing on traditional TV because TIC’s commercials are also aired on the largest ‘Studio Box’ while the program is showing. This will ensure that viewers’ interest remains on the TV screen while the Chatroom and Voting Boxes remain active while the commercials are airing. I do not think TiVo can now automatically edit out the commercials…..can it now tell the difference between programs and commercials? After more than 41 years in the TV industry and having launched many start-ups like terrestrial and satellite TV in Asia, my instinct tells me that ‘cross-media’ interactive TV is the way to go. After I sold all my shares in CETV, a satellite channel I founded to Time Warner 18 months ago I promised my wife I will semi-retire, but instead I am working even harder. I saw the opportunity because I have spent more than 25 years in the Chinese television market since 1979, and know that China is now ready for TIC. I will be licensing TIC to China’s IPTV and Cable Channels that now totaled well over a thousand. I can immediately make available all TIC’s ‘live’ shows to any overseas IPTV Operator who is prepared to simulcast with HK. In HK TIC Holding Company’s main revenue on top of its “Hong Kong TIC Channel” revenue will come from franchising TIC to the rest of the world. Korea had already signed an MOU with TIC to license a “Korea TIC Channel” I know the TV Industry needs this technology ‘today and not tomorrow’, sovateundedsaw, s:asons for developing this ' the United States.usiness theree I started TIC without seeking any additional funding. As I have already succeeded in developing TIC, I am now ready for partners who share my passion and vision and are able to bring along synergy and funds to market TIC to the rest of the world. My ‘vision’ is what you have just seen on the screen introducing the world’s first ‘cross-media’ interactive TV channel. Anyone having watched or taken part in any TIC’s ‘cross-media’ interactive TV ‘live’ shows will agree that TV viewing will never be the same again! Download 13.77 Kb. Share with your friends:
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