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Nature, Objectives and Purpose of management



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2.2
Nature, Objectives and Purpose of management
2.2.1 Nature of Management
(a)
Management is a universal activity: The 14 basic principles of management given by Henry Fayol are universal in nature. This means it has the same applicability allover the world. These principles are equally applicable indifferent organisations, businesses, government departments and others. The managerial job is basically the same at all level of organisation and in all types of institutions. b)
Management is a continuous process: Management is an ongoing process. The cycle of management continues to operate as long as the organisation exists. The main objective of this continuous process is to make small, progressive changes that will provide greater value in the long run. Continuous management is done for the effective and efficient achievement of goals. c)
Management is a purposeful activity as it is goal oriented: The existence of management is for the sole purpose of achieving the organisational goals. Management directs the energy of all the human resources available in the organisation towards the accomplishment of the predetermined goals achievement


58 of goals provides justification for the existence of an organisation. db Management is asocial process as it involves people:
Management is done by people, through people and for the people. Management is asocial process because it deals with people. It is concerned with making the best use of human efforts. managers have to create cooperation among employees in an organisation they have to look after the interests of employees, customers, investors, shareholders, community and stakeholders. e)
Management is concerned with the efforts of a group: Management requires group efforts in order to achieve the common objectives of the organisation.it is an activity which is concerned with getting the things done rather than doing itself. People generally join groups to achieve what they cannot achieve individually. Group activity is required in all areas of human activity. f)

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