INT: READ OUT. ACCEPT SINGLE ANSWER

occasions on which you may have encountered, read or flipped

through weekly magazines:

It may have been:

• 
  At home or someone’s else home
  
• 
  At place of work
  
• 
  At the university or college
  
• 
  At Public places like airport, hotel, clubs. Etc…
  
• 
  At Waiting areas such as hairdresser, or healthcare center
  
• 
  or clinic
  
• 
  At Shopping malls, hypermarket etc…
  
• 
  Or Received by mail or, as a free distribution
  
• 
  Or while travelling on board a plane or at an airport lounge,
  
• 
  Or at some other places
  

1.1 About how often these days do you read, flip through or

Look at weekly publications, weekly newspapers or

Weekly magazines? Would it be nearer to?

INT: READ OUT. ACCEPT SINGLE ANSWER

look at weekly publications, weekly newspapers or

INT: READ OUT. ACCEPT SINGLE ANSWER

INT: READ OUT. ACCEPT MULTIPLE ANSWERS.

magazine or newspaper via internet?

INT: ACCEPT MULTIPLE ANSWERS.

2.1 Could you please tell me the name for each electronic

weekly magazine title that you have looked at, browse through

or read it during the last six months

how many issues do you usually read, look at or

browse through these days?
You could read 4, 3, 2 or 1 issues in an average month, and you could read less than one issue, i.e. you read one issue in a period longer than 30 days.

INT: READ OUT. ACCEPT SINGLE ANSWER.

4. Four issues per month / every week

3. Three issues per month

2. Two issues per month

1. One issue per month

8. Less than one issue a month

1. Within the past seven days

2. The past two weeks, but not in past 7 days

3. The past one month but not in the past two weeks

In this section I’d like you to concentrate on all the places and occasions in which you may have encountered, read or flipped through monthly / seasonal magazines.

• 
  At home or someone’s else home
  
• 
  At work place
  
• 
  At the university or college
  
• 
  At Public places like airport, hotel, clubs, etc…
  
• 
  At waiting areas such as hairdresser, or healthcare center or clinic
  
• 
  At shopping malls, hypermarket etc.
  
• 
  Or received by mail, as a free distribution
  
• 
  Or while travelling on board a plane or at an airport lounge...
  
• 
  Or at some other places
  

1.1 About how often these days do you read, flip through or look at monthly magazines? Would it be nearer to:

1.2 In the past 12 months, have you read / flipped through or looked at any monthly/seasonal magazines that cover topics on?

1.3 In which language(s) do you usually read monthly magazines?

2. Here is a set of showcards each one presents the masthead

of a monthly magazine’s as it appear on the cover page and

is shown in the way it is normally printed. Could you please

tell me for each publication title if you have;

1. 
   Looked at, flipped through or read it during the
   

2. 
   Looked at flipped through or read it in a period longer
   

3. 
   Only heard of it, aware of it, but not read it
   

*By reading I mean you could have read all of a publication,

Part of it, only the headlines or looked at pictures or the ads.

•You could have read it in your house, at a friend’s house, at office or

In any other places.

•By issue I mean any issue, old or new, whether it is yours or

Anybody else’s.
INT: ASK Q4 - Q5 FOR EACH MAGAZINE CIRCLED IN

Q2 CODE 1.
4. Out of the six issues of _____________ (NAME OF MAGAZINE MENTIONED) that are published in a period of six months, how many do you read, look at or flip through?

Usually you could have read 6, 5, 4, 3, 2, or 1 issue, or even less.