Adoption of Internet Banking in Greece, a Consumers’ Perspective
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- 6.4 Sample and Demographic Characteristics
- 6.4.2 Second Study
6.3 Second StudyAfter distributing questionnaires in the banks hand by hand I conducted a second study, this time online. The main goal was to compare the two samples and to identify potential differences. The questionnaires were the same and designed online using the Thesistools15, online software designed to facilitate surveys by designing and distributing questionnaires. The questionnaires this time were in English since the program does not support the Greek language. 6.4 Sample and Demographic Characteristics6.4.1 First StudyDuring the visits to the physical bank branches seventy-seven questionnaires were filled by customers with diverse backgrounds. Seven questionnaires were deemed unusable due to unfinished answers. The demographic characteristics of the sample are presented in the Table 6.6. For the analysis, I used SPSS 16.0.
Two major trends are noticeable when examining the sample. First of all, Table 6.7 indicates that the 60% of the respondents do not use internet banking as a way of conducting transactions. This proportion reflects the situation in Greece and the Greek banking system. The second outcome is the fact that 26% of the respondents use the online services of the bank for more than a year now. Users who tried internet banking seem to be satisfied, and continue to use the service without any concerns and conducting more than one banking action. Most of these users seem to use a combination of physical and digital banking facilities.
Moreover, 66% of the respondents that belong to the age group 19-30 do not use internet banking at all. On the other hand, most of the users belonging to the age groups 31-45 and 45-60 and that do use internet banking use this service for more than one year now. It seems that people in these age groups realize the advantages of internet banking such as less time and effort consuming and they choose to use it. Furthermore, the education level of the internet banking users was bachelor degree or higher (except for two cases). The most common income groups of the respondents are <1000 and 1000-3000. Specifically the income 1000-3000 completes the profile of the users who use the service more than one year. Finally, most of the users who use internet banking to handle their banking transactions are using the service for more than one transaction. The most common online action is to check the account balance with 71%. 46% of the respondents use internet banking in order to transfer money, 50% choose to pay their bills online and 21% manage investments and investment portfolios. 6.4.2 Second StudyThe sample of the second study was 115 respondents. Initially 119 respondents answered the questionnaire but four answers were extracted because they were incomplete. In this study is noticeable that the 97.4% of respondents belong to second age of group (19-30). The proportion of the users belong to the second age group is very high but it was a matter of luck. From the respondents, 58 were male and 57 were female. Less than 1000€ is the income of the 65% of the respondents and between 1000€ and 3000€ is the 30% of the respondents. The education level of the sample was diverse, for example, the 47% of the respondents have Master degree, 33% of the respondents completed the Bachelor degree and 16.5% finished high school. Regarding the occupations, 36.5% of the respondents are students, 26.1% are private employees, 10.4% are self-employed and 21.7% choose the option other, most of them without specifying their occupation (details are demonstrated in the table in Appendix C). Out of the 115 respondents, the 41% do not use internet banking as a way of conducting transactions. Like in the previous sample, the next biggest proportion is the one of the long-term users. Specifically, 34% of the respondents are using internet banking for more than a year now. Although out of the 34% there is a significant difference between gender. Specifically 64% of the “long term” users are males and 36% females. So far, some meaningful outcomes can be extracted. Based on the results of the study we can notice two major groups of users. There are customers who do not use internet banking and the customers who use the service for more than a year now, implying their satisfaction. Again, like in the previous study the users who use internet banking conduct more than one banking action. Likewise, the most common action is the check of the account balance, 79% of respondents who use the service choose to check their accounts online. The next most common action is the money transfer with 75%. Moreover, 63% of the respondents choose to pay their bills online while the management of loan and portfolios are not so common probably because of the age of the sample. Directory: pub pub -> Project Scoring Template Pre-Construction Phase New Core/Branch Campus Projects pub -> Acm word Template for sig site pub -> The german unification, 1815-1870 pub -> Baltic Olympiads in Informatics: Challenges for Training Together pub -> Preparation of Papers for ieee transactions on medical imaging pub -> Forthcoming meetings and conferences pub -> Asilomar Conference on Circuits, Systems & Computers, Pacific Grove, ca, November 1978, pp. 55 58 pub -> Forthcoming meetings and conferences pub -> Harmonised compatibility and sharing conditions for video pmse in the 7 9 ghz frequency band, taking into account radar use Download 0.7 Mb. Share with your friends:
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