Low Imitation: Imitations by rival firms is also low in adopting differentiation strategy. It is so, as with the internal competency and skills of employees, Apple Inc develops the innovative products that are not easy to imitate by competitors in overseas markets. Apple has also used several cross-border acquisitions to establish its presence in developing nations like China. Furthermore, the strategies followed by Apple in USA and UK are not similar to India, China etc due to the huge difference in environmental factors. Apple Inc. also employs an important global retail strategy by positioning stores in high-traffic locations in urban environments. This strategy gives Apple Inc. the ability to control and oversee the consumer experience and market it brand effectively. According to Strategy Analytics senior analyst, global handset shipments increased by 13 percent in the third quarter of 2010 to 327 million units, and Apple ranked in the top five handset retailers.
