Advanced competitive Positioning Assignment -apple Introduction
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| Synthesis of Findings. From all the above strategies and techniques used by the Apple Inc it is clear that the firm of the organization is performing effectively in the domestic as well as in the International markets and it can also be cited from the exhibit NO and No and 4 Apple Inc has an effective international strategy, market entry modes and perform effective international activities in overseas markets. It is also evident that strategic options chose by firms operating at international level differ from country to country due to environmental factors. While there are increasing customers purchasing tech products, they are also more price sensitive thus the major competitors are offering a similar product with the similar specifications at a lower price compared to the apple, since the apple is considered to be as a luxurious product or brand it doesn’t decrease its price and in response it adds new features and innovative products for its customers. Firms are also needed to select entry modes by considering their advantages and disadvantages. So, firms should consider the impact of environmental factors, while formulating strategies for their business Download 352.41 Kb. Share with your friends:
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