Banana Island Website May 24th, 2014

Training

Table 8: Content Editors & Authors Training

Table 9: Key Employees Training

2. Warranty

This section provides ITWORX proposed solution scope and assumptions constructed while formulating the technical solution.

1. In Scope

• 
  Analysis, design, implementation, testing and deployment for a web portal in bilingual languages (English/ Arabic) leveraging MS SharePoint 2013 and MS SQL Server 2012
  
• 
  English interface for administration, as well as bilingual content support will be offered with English, Arabic languages
  
• 
  Identity Branding with Rich & Attractive Designs
  
• 
  Security Management based on SharePoint 2013
  
• 
  The portal will use SharePoint 2013 out-of-the-box management module to handle the portal pages administration, user groups' definition, user rights and permissions
  
• 
  Content Management System
  
• 
  Providing an authoring site for content authors to add/edit required contents
  
• 
  Authoring sites will support multilingual
  
• 
  Each language will have its own top level site collection in publishing view to allow search engines to show the differences in local search ranking for each language
  
• 
  Publishing workflow (two levels workflow) is implemented for approval / rejection of any new/ edited content
  

• 
  All the training will be provided in Ananatara main premises in Qatar.
  
• 
  Provide training for two (2) internet Website System Administrators. The total training hours are 12 hours, 2 days, 6 hours per day
  
• 
  Provide Training for four (4) internet Website Content Editors. The total training hours are 6 hours, 1 day, 6 hours per day
  
• 
  Provide Training for ten (10) of Ananatara key employees. The total training hours are 8 hours, 1 day, 8 hours per day
  

• 
  System documentation as listed in the Deliverables section of the proposal
  
• 
  All deliverable documents will be in English language and soft copy and in ITWORX format
  

• 
  Internet Explorer:
  
  • 
    IE 9
    
  • 
    IE 10
    
• 
  Firefox latest version
  
• 
  Google Chrome latest version
  
• 
  Safari for IOS
  
• 
  Blackberry Mobile Browser
  

• 
  Production Environment
  
  • 
    Microsoft SQL 2012
    
    • 
      Deploy 2 (Active/Passive) clustered SQL 2012 servers as a backend database for the production environment databases.
      
  • 
    Microsoft SharePoint 2013
    
    • 
      Deploy 2 load balanced SharePoint Web Servers.
      
    • 
      Deploy 2 load balanced SharePoint App Servers.
      
  • 
    Microsoft Forefront Unified Access Gateway 2010 [UAG]
    
    • 
      Deploy 2 UAG Array Servers.
      
    • 
      Publish Portal to the Internet
      
• 
  Staging Environment
  
• 
  ITWorx plans to utilize Microsoft Windows 2012 Hyper-V technology to host the Staging environment servers as below:
  
  • 
    Deploy one Microsoft Windows 2012 Hyper-V server for hosting the staging environment virtual servers.
    
  • 
    Create and configure the Staging environment virtual servers.
    
  • 
    Microsoft SQL 2012 Enterprise
    
    • 
      Deploy one SQL 2012 server as a backend database to host the ITWorx staging environment databases.
      
  • 
    Microsoft SharePoint 2013 server
    
    • 
      Deploy one SharePoint 2013 server.
      
  • 
    Microsoft SQL 2012
    
    • 
      Deploy 2 (Active/Passive) clustered SQL 2012 servers as a backend database for the production environment databases
      
  • 
    Microsoft SharePoint 2013
    
    • 
      Deploy 2 load balanced SharePoint Web Servers
      
    • 
      Deploy 2 load balanced SharePoint App Servers
      
  • 
    Microsoft Forefront Unified Access Gateway 2010 [UAG]
    
    • 
      Deploy 2 UAG Array Servers
      
    • 
      Publish Portal to the Internet
      

• 
  Provide one (1) month Warranty period that will be counted after deployment or after finishing the User Acceptance Testing (UAT); whichever is closer
  
• 
  Warranty will cover fixing the reported Problems/Bugs related to the following:
  
  • 
    Failure of the application software
    
  • 
    Deviation from the functional specification as provided in the Requirements  documents approved by customer
    
  • 
    Deviation from the Requirements Modification made through Change Requests (CRs)
    
• 
  Updating documents (Graphic Design Concepts, Requirement, Test Cases, Deployment Guide, and Release Note) accordingly
  

2. Out of Scope

• 
  Any items not explicitly mentioned in the proposal scope
  
• 
  Integration with any system is out of scope of current proposal
  
• 
  Hardware installations and troubleshooting of existing and any H/W problems
  
• 
  Network installations and troubleshooting of existing and any network problems
  
• 
  Obtaining, installing and configuring SSL certificates
  
• 
  Any payment actions from the website
  
• 
  Updating the look and feel of the back-end SharePoint administration
  
• 
  Translating any data during data entry from Arabic to English or vice versa
  
• 
  Purchasing of any necessary software licenses
  
• 
  Deploying hardware acquired by Ananatara
  
• 
  Deploying operating systems, network modules, or drivers
  
• 
  Website domain and certificate purchase is out of scope
  
• 
  Single Sign On between proposed portal and other systems
  
• 
  Performance or security enhancements over SharePoint 2013 built-in modules
  

Fix any problem related to the current Active Directory / Exchange environments

Manage creating users

Fix any problem related to the network

Fix any problem related to Hardware

Manage the SAN connectivity setup, LUN creation or connectivity

Install/configure any third-party application

Joining Solution servers to Ananatara domain

• 
  Installing Operating System on Physical Servers
  
• 
  Generate server certificates
  

• 
  New requirements or modifications are out of scope of warranty
  

3. Assumptions

• 
  Exact requirements for the solution hierarchy will be gathered in the Requirements Gathering phase
  
• 
  Changes in scope due to requirements gathering phase will be re-estimated and in case extra effort are encountered ITWorx will issue a change request
  
• 
  It is required to get acceptance for all deliverables within three (3) days from delivery date.
  
• 
  The development phase will start after receiving a sign-off on the requirements
  
• 
  All screenshots included in the proposal are only for illustration purposes
  
• 
  Portal supports English & Arabic languages only
  
• 
  SharePoint Server Administration will be in English language only
  
• 
  Solution deployment, UAT and training are done one time in a centralized location
  
• 
  Infrastructure and hardware will be in place and ready before the deployment time agreed. This is a dependency for deployment
  
• 
  Any items that are not explicitly mentioned in ITWorx Solution Scope are implicitly considered out of the delivery scope & cost of this project
  
• 
  Resolution of website users must be higher than 1024 * 768
  
• 
  Content stored in authoring site collections must be indexed before it will be made available to publishing site collections. The search system only indexes items that are major versions. This means that the contents of publishing site collections will be shown to portal visitors after a configured time interval from publishing them in authoring site, meanwhile administrator can set a shorter or longer interval for content to be viewed
  
• 
  Responsive design will support devices with the following resolutions:
  
  • 
    Web: 1024px to 1280px width
    
  • 
    Mobile 320 x 480
    
  • 
    Tablet 768 x 1024
    
  • 
    Tablet landscape 1024 x 768
    
  • 
    Supported Browsers are Safari for iOS , Chrome for Android, IE for Windows and Blackberry native browser
    

• 
  Ananatara will provide training place and equipment adequate for the training
  
• 
  Ananatara will avail training workshop attendees according to the training plan schedule communicated by ITWorx Project Manager during the project planning phase
  
• 
  Training provided will cover ITWorx solution only and will not be extended to covering any other technologies or solutions
  

• 
  All the solution physical servers Operating System, shall be ready with the latest updates
  
• 
  ITWorx will provide a production environment only, with no staging environment
  
• 
  The SAN connectivity shall be managed by the SAN provider
  
• 
  ITWorx will utilize the current Active Directory and Exchange environments
  
• 
  High Availability is considered in the production environment
  
• 
  The maximum expected number of visitors 5000
  
• 
  The System users are 10
  

1. Delivery by Best Practices

• 
  Sufficient envisioning period through holding meetings with projects stakeholders to introduce ITWorx methodologies, define roles and responsibilities of parties
  
• 
  Project management discipline through dedicated Project Manager who oversees overall project progress, ensures team progress, and forces synchronization and clearness of requirements; regular and periodical communication to ensure alignment among project stakeholders; and interim review and sign-off of project deliverables by a single member
  

2. Time Estimate and Deliverables

1.1.5.Project Plan Dependencies

ITWORX’ project plan is dependent on external factors that must be fulfilled to achieve successful project execution. These dependencies are identified as follows:

• 
  Deliverables are being reviewed and signed off according to the plan
  
• 
  Pre-requisites and dependencies that require involvement from Anantara are provided according to plan
  
• 
  Any delay from Anantara in any of the above sign-off of deliverables or non-availability of required environment may result in delay of dependent milestones; and thus may lead to delay in final delivery of the product
  

Project Cost

1. Cost Summary

The table below provides implementation budgetary cost range for Anantara Website Solution:

Table 10: Project Cost

Task	Cost
ITWORX Phase One Implementation Cost
ITWORX Phase Two Implementation Cost
3rd Party License
Total

Implementation Payment Schedule

• 
  20% upon proposal acceptance and PO receipt
  
• 
  30% upon requirements and design sign-off
  
• 
  20% upon development completion prior to deployment
  
• 
  20% upon UAT Completion
  
• 
  10% upon final acceptance or (4) four weeks after UAT Completion whichever comes first.
  

3rd Party License

• 
  100% upon proposal acceptance and PO receipt
  

2. Terms & Conditions

Stated prices are in USD

• 
  Stated prices are inclusive of taxes and onsite expenses
  
• 
  ITWorx implementation cost does not include support services. Support will be charged separately. Support cost varies based on the model.
  
• 
  The budgetary figures provided in this document are not to be considered proposal from ITWorx. These are budgetary figures to help Anantara in finalizing the business case to move forward with RFP process by which ITWorx shall present final proposal.
  

Future Vision

1. Social Process

People's methodology for acquiring information has been changing significantly overtime. Previously most websites relied on providing information to their end-users, without really providing the capability for their end-users to interact with them. As social media began to prevail, end-users' expectations for interacting with the organizations have increased. End-Users expect to go directly to the Facebook page and ask a question, go to twitter and add a tweet or even open up YouTube to watch the latest advertisements and videos.
This trend of two-way communication allows companies to make good use of social media such as Facebook, Twitter and YouTube to promote themselves. Nonetheless, at the same time they also need to be sensitive to Facebook users’ preferences and behaviors in order to do a good marketing job through the social platform. It must be recognized that nowadays people are not passive anymore by satisfying with just absorbing information as given, but they also prefer to be able to interact with other people or giving out their own views on the internet – reflecting perhaps a subtle way to achieve self-actualization.
Through this understanding ITWorx proposes as part of the digital presence process, the incorporation of social media, by providing the following:

1.1.6.YouTube

ITWorx proposes to maintain the YouTube page for Anantara as part of the content management. The maintenance of the YouTube page will include:

• 
  Uploading New Videos
  
• 
  Organizing Videos
  
• 
  
  
• 
  At a later stage; out of the current scope; once the website is live; comments and feedback management can be included as part of a more concrete content management process.
  

1.1.7.Twitter

ITWorx proposes to create the Twitter page for Ananatara as part of the solution. The creation of the page will include:

• 
  Personalization
  
• 
  Linking the twitter page to the website
  
• 
  Upload Bio
  
• 
  Updating Profile Picture
  
• 
  Updating the Theme and Background Color to be consistent with Anantara's web presence
  
• 
  Update the Twitter header image
  

At a later stage; out of the current scope; once the website is live; comments and feedback management can be included as part of a more concrete content management process.

1.1.8.Facebook Page

There are a number of reasons why Facebook pages are important for any business. From a search engine optimization perspective, most major search engines have both confirmed that Facebook has an impact on search engine rankings.
Facebook pages show up in the search engine results pages usually at a very high ranking so it's an essential way to drive traffic to both Ananatara's Facebook page and website.
Creating an online presence via a Facebook page helps build a connection with end-users. It builds creditability about the businesses and the services and/or products that it offers hence providing a better trust relationship between the end-user and Anantara.

• 
  As part of the solution ITWorx proposes to provide a customized Facebook page for Ananatara by providing the following:
  
• 
  Add Profile Picture
  
• 
  Updating the Theme and Background Color to be consistent with Anantara's web presence
  
• 
  Provide analytics for Facebook likes
  

2. Content Management

1.1.9.Overview

ITWorx understands Ananatara’s need to manage its website, Facebook, Twitter & YouTube content; hence ITWorx proposes a fully managed outsourcing model that will help Ananatara achieve its purpose in its content management process.
Interaction with Ananatara's digital presence will be minimal until the project launch; hence ITWorx proposes a simplified content management process as part of the solution, another more concrete content management process will be devised based on the assessment at a later stage of the project; out of the current scope.
Content governance is the day-to-day detailed management of content delivery and style. The tools involved in content governance can and may include content workflows, editorial guidelines, style guides, editorial management boards, web content committees, publishing calendars, etc...
Content is managed by many stakeholders in any organization, consider the news and events that public relations usually handle and the latest researches that doctor's provide. When a number of stakeholders are involved it becomes a necessity for organizations to create a governance plan and a content management process in order to ensure that the quality of all content is up to the standards.
ITWorx proposes a content editing and management process that focuses on the communication and approval of content before being published, the below diagram depicts such a process:

Figure 11: Website Content Management Process

Step 1

The Business requests a change in Ananatara content by filling in a form in which they define the "Reason of the Change" and "Content Availability"

Step 2

This content change request form will be forwarded to the "Marketing Coordinator" who will be responsible for verifying the received change and developing a draft Content Requirements document

Step 3

The draft Content Requirements document will then be forwarded to ITWorx Project Coordinator / Webmaster who will be responsible for fully analyzing the content change requirements and defining the needed activities:

• 
  Technical Components (Development) needed
  
• 
  Graphics design & Usability enhancements needed
  
• 
  Translation needed
  

Step 4

ITWorx Project Coordinator / Webmaster will be responsible for distributing the tasks (activities) over the relevant stakeholders, develop a plan for the delivery of these activities by the different stakeholders and finally receive and verify the performed tasks (activities)

Step 5

The accomplished content will then be forwarded to the Webmaster who will be responsible for testing the content before publishing (pre-publish testing) and also he will be responsible for communicating with Ananatara IT to prepare any needed IT related implementations. The Webmaster will then generate a draft content page

Step 6

The draft content page will be forwarded to the Ananatara "Marketing Coordinator" to check the look & feel, proof read the content and validate the User Experience. Marketing Coordinator will then mark the draft content page as “Finally Checked/Approved”

Step 7

The Finally Checked/Approved content is routed to the Marketing Director & relevant Business Heads to finally approve and content for publishing

Step 8

This finally approved content will be forwarded to the Webmaster to Publish.

1.1.10.Roles & Responsibilities

This section describes ITWorx proposed framework with Ananatara through a description of each role responsibilities. Upon proposal acceptance, the two parties will enter a contract formulation phase that will govern the future of the relationship.

1.1.10.1.Webmaster

The Webmaster role comprises of the following:

• 
  Responsible for the effective flow of information between various stakeholders involved in the Digital Content Management process
  
• 
  Responsible for managing the end-to-end content management process between ITWorx and Ananatara stakeholders through determining and assigning each task to its relevant owner
  
• 
  Implementing the agreed action plan, between Ananatara and ITWorx resources, to the agreed standards and deadlines
  
• 
  Meeting with Ananatara Approvers to have more details on comments provided to ensure Graphics Designers have full understanding on the needed updates
  
• 
  Leverages his/her technical knowledge to support in updating the content and maintaining the SharePoint portal, Facebook, Twitter and YouTube pages.
  
• 
  Responsible for ensuring SharePoint is compatible with operating systems and software used within Ananatara
  
• 
  Conducts the required system upgrades and reviews the health status of the portal
  
• 
  Manages, edits, uploads, and publishes of the content on the SharePoint portal
  
• 
  Manages access rights and grants permissions based on requests and according to Digital Marketing policies
  
• 
  Manages updates to information architecture and adds new pages using the existing page layouts
  

1.1.10.2.Artwork and UI Development

The Artwork and UI Development Team responsibilities comprise the following:

• 
  Artwork Team includes - Graphic Designers (GD) - whom will be responsible for enhancing the User Experience by enriching the graphic content of Ananantara public portal and create attractive campaigns with the following scope:
  
• 
  Graphic design updates by the means of:
  
• 
  Changing images
  
• 
  Image retouching and quality enhancing
  
• 
  Image optimizations
  
• 
  Graphics Illustration
  
• 
  GD will update, upload, and test the graphical materials based on the required objectives and provided graphics resources and materials from Ananatara
  
• 
  GD will ensure that the provided content complies with Ananatara standards. If the content has compliance issues or needs to be worked out, ITWorx will inform Ananatara in order to update the content.
  
• 
  UI Development team will be responsible for creating small widgets or web parts required as part of the project including the following types only:
  

Forms: Forms that add data to a backend SharePoint list (using the form report wizard only with no coding)

JavaScript based widgets: Widgets that have client side JavaScript code only with no server side code

1.1.10.3.Copywriters & Translators

The Copywriter role comprises of the following:

• 
  Website content copywriting for the required content additions
  
• 
  Website content translation for the required content
  
• 
  ITWorx will provide Ananatara with the following Copywriting and Translation tasks:
  

Table 11: Copywriters Tasks

Task	Description
Translation	Professional English to Arabic translation for the previously approved English content
Proofreading / Editing	Checking of document(s) provided by Ananatara to ensure that there are no linguistic errors. The Copywriter will make the corrective action required to ensure the content quality and style. Included Languages: English & Arabic
Copywriting based on a provided document	Professional writing style to present the same information that was provided in the original document. This task does not include translation of the proof read material. Included Languages: English & Arabic
Copywriting based on points to cover	Professional writing style to present the same information that was provided in the original document. Adding new content or translation is out of this task scope.
Copywriting based on Interview	Involves copywriter session(s) with Ananatara personnel (at Ananatara premises) to discuss the designated topic with the subject matter expert (SME) and accordingly deliver new content for review and approval

1.1.11.Proposed Content Management Outsourcing Model

ITWorx is herein presenting the cost effective outsourcing proposition while ensuring high responsiveness and quality of resources required maintaining the content management model at most efficient manner:
Table 12: Proposed Outsourcing Model

Role	Methodology
Webmaster	Onsite dedicated resource located in Qatar for quick response to Ananatara's needs. Webmaster will be provided for a one (1) year contract duration
Copywriting & Translation	Provided on consumption-basis services; where Ananatara will consume services based on specific rates. Copywriting is not provided as part of the scope but will be provided based on required consumption. SLA will be defined upon agreement
Offshore Resources Pool (Artwork and UI Development Resources)	Will be provided as 90 Man Days (720 hours) to be consumed throughout the one (1) year duration. SLA will be defined upon agreement

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